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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0000850851-10-000001.txt : 20100310
<SEC-HEADER>0000850851-10-000001.hdr.sgml : 20100310
<ACCEPTANCE-DATETIME>20100309173628
ACCESSION NUMBER:		0000850851-10-000001
CONFORMED SUBMISSION TYPE:	D
PUBLIC DOCUMENT COUNT:		1
ITEM INFORMATION:		Rule 504(b)(1)(iii)
FILED AS OF DATE:		20100310
DATE AS OF CHANGE:		20100309
EFFECTIVENESS DATE:		20100310

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BROWNS SHOE FIT CO GENERAL OFFICE INC
		CENTRAL INDEX KEY:			0000850851
		IRS NUMBER:				420859977
		STATE OF INCORPORATION:			IA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		D
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	021-85085-1C
		FILM NUMBER:		10668106

	BUSINESS ADDRESS:	
		STREET 1:		PO BOX 480
		STREET 2:		111 N. SYCAMORE
		CITY:			SHENANDOAH
		STATE:			IA
		ZIP:			51601
		BUSINESS PHONE:		7122462218

	MAIL ADDRESS:	
		STREET 1:		PO BOX 480
		STREET 2:		111 N. SYCAMORE
		CITY:			SHENANDOAH
		STATE:			IA
		ZIP:			51601
</SEC-HEADER>
<DOCUMENT>
<TYPE>D
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0603</schemaVersion>

    <submissionType>D</submissionType>

    <testOrLive>LIVE</testOrLive>

    <primaryIssuer>
        <cik>0000850851</cik>
        <entityName>BROWNS SHOE FIT CO GENERAL OFFICE INC</entityName>
        <issuerAddress>
            <street1>111 N SYCAMORE</street1>
            <city>SHENANDOAH</city>
            <stateOrCountry>IA</stateOrCountry>
            <zipCode>51601</zipCode>
        </issuerAddress>
        <issuerPhoneNumber>7122462218</issuerPhoneNumber>
        <jurisdictionOfInc>IOWA</jurisdictionOfInc>
        <issuerPreviousNameList>
            <value>None</value>
        </issuerPreviousNameList>
        <edgarPreviousNameList>
            <value>None</value>
        </edgarPreviousNameList>
        <entityType>Corporation</entityType>
        <yearOfInc>
            <overFiveYears>true</overFiveYears>
        </yearOfInc>
    </primaryIssuer>

    <relatedPersonsList>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Tim</firstName>
                <middleName>L</middleName>
                <lastName>Robertson</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>407 Linden Ave</street1>
                <city>Shenandoah</city>
                <stateOrCountry>IA</stateOrCountry>
                <zipCode>51601</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Stephen</firstName>
                <middleName>R</middleName>
                <lastName>Ruzek</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>25 Mayridge Drive</street1>
                <city>Shenandoah</city>
                <stateOrCountry>IA</stateOrCountry>
                <zipCode>51601</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Kurt</firstName>
                <middleName>D</middleName>
                <lastName>Moon</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>409 E. Baker Street</street1>
                <city>Mt. Pleasant</city>
                <stateOrCountry>IA</stateOrCountry>
                <zipCode>52641</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Max</firstName>
                <middleName>E</middleName>
                <lastName>Abercrombie</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>302 West 2nd</street1>
                <city>McCook</city>
                <stateOrCountry>NE</stateOrCountry>
                <zipCode>69001</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Gregory</firstName>
                <middleName>M</middleName>
                <lastName>Augustine</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>1118 N Prospect</street1>
                <city>Liberal</city>
                <stateOrCountry>KS</stateOrCountry>
                <zipCode>67901</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Jeffrey</firstName>
                <middleName>N</middleName>
                <lastName>Coppernoll</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>16564 Woodlake Dr</street1>
                <city>College Station</city>
                <stateOrCountry>TX</stateOrCountry>
                <zipCode>77845</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Nick</firstName>
                <middleName>L</middleName>
                <lastName>Covey</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>1009 North 11th</street1>
                <city>Beatrice</city>
                <stateOrCountry>NE</stateOrCountry>
                <zipCode>68310</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Rhonda</firstName>
                <middleName>J</middleName>
                <lastName>Swanson</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>2504 Maple Woods</street1>
                <city>Oskaloosa</city>
                <stateOrCountry>IA</stateOrCountry>
                <zipCode>52577</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>James</firstName>
                <middleName>A</middleName>
                <lastName>Zimmerman</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>1013 Wind Trail</street1>
                <city>Fort Collins</city>
                <stateOrCountry>CO</stateOrCountry>
                <zipCode>80526</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
    </relatedPersonsList>

    <offeringData>
        <industryGroup>
            <industryGroupType>Business Services</industryGroupType>
        </industryGroup>
        <issuerSize>
            <revenueRange>Decline to Disclose</revenueRange>
        </issuerSize>
        <federalExemptionsExclusions>
            <item>04.3</item>
        </federalExemptionsExclusions>
        <typeOfFiling>
            <newOrAmendment>
                <isAmendment>false</isAmendment>
            </newOrAmendment>
            <dateOfFirstSale>
                <value>2010-03-08</value>
            </dateOfFirstSale>
        </typeOfFiling>
        <durationOfOffering>
            <moreThanOneYear>false</moreThanOneYear>
        </durationOfOffering>
        <typesOfSecuritiesOffered>
            <isEquityType>true</isEquityType>
        </typesOfSecuritiesOffered>
        <businessCombinationTransaction>
            <isBusinessCombinationTransaction>false</isBusinessCombinationTransaction>
            <clarificationOfResponse></clarificationOfResponse>
        </businessCombinationTransaction>
        <minimumInvestmentAccepted>166</minimumInvestmentAccepted>
        <salesCompensationList></salesCompensationList>
        <offeringSalesAmounts>
            <totalOfferingAmount>168822</totalOfferingAmount>
            <totalAmountSold>168822</totalAmountSold>
            <totalRemaining>0</totalRemaining>
            <clarificationOfResponse></clarificationOfResponse>
        </offeringSalesAmounts>
        <investors>
            <hasNonAccreditedInvestors>false</hasNonAccreditedInvestors>
            <totalNumberAlreadyInvested>63</totalNumberAlreadyInvested>
        </investors>
        <salesCommissionsFindersFees>
            <salesCommissions>
                <dollarAmount>0</dollarAmount>
            </salesCommissions>
            <findersFees>
                <dollarAmount>0</dollarAmount>
            </findersFees>
            <clarificationOfResponse></clarificationOfResponse>
        </salesCommissionsFindersFees>
        <useOfProceeds>
            <grossProceedsUsed>
                <dollarAmount>0</dollarAmount>
            </grossProceedsUsed>
            <clarificationOfResponse></clarificationOfResponse>
        </useOfProceeds>
        <signatureBlock>
            <authorizedRepresentative>false</authorizedRepresentative>
            <signature>
                <issuerName>BROWNS SHOE FIT CO GENERAL OFFICE INC</issuerName>
                <signatureName>Tim L. Robertson</signatureName>
                <nameOfSigner>Tim L. Robertson</nameOfSigner>
                <signatureTitle>President</signatureTitle>
                <signatureDate>2010-03-09</signatureDate>
            </signature>
        </signatureBlock>
    </offeringData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----