Testing the Waters Materials Related to Series #36OWENS (06121253).DOCX

Testing the Waters Materials Related to Series #LEDZEPP1

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The interactive Comparable Asset Value Chart (the “Chart”) plots historical sales of assets comparable to the Underlying Asset, showing price values on the vertical axis against time on the horizontal axis. The prices reflected on the Chart are not adjusted for inflation. Users of the Platform can opt to display varying ranges of time on the Chart’s horizontal axis, from one month to one year or longer to the extent such data are available. If multiple comparable asset sales occurred on a single day, the Chart provides an average for that day. By hovering over the points on the Chart, users can view price and date of sale represented by each point.

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DESCRIPTION OF SERIES LED ZEPPELIN I SIGNED ALBUM

Investment Overview

·Upon completion of the Series #LEDZEPP1 Offering, Series #LEDZEPP1 will purchase a Led Zeppelin I Album Signed By Jimmy Page, Robert Plant, John Bonham & John Paul Jones authenticated by Beckett for Series #LEDZEPP1 (The “Series Led Zeppelin I Signed Album” or the “Underlying Asset” with respect to Series #LEDZEPP1, as applicable), the specifications of which are set forth below.

·Led Zeppelin was a British rock band consisting of Jimmy Page, Robert Plant, John Bonham & John Paul Jones that became one of the most popular bands of the 1970s, winning a Grammy for Lifetime Achievment and becoming one of the best-selling bands of all-time with a reported 300 million records sold.

·Led Zeppelin’s self-titled debut album (later called Led Zeppelin I) is reached the top 10 on both the U.S. and U.K. Charts and set the stage for the band’s rapid rise through the next decade.

·The Underlying Asset is a Led Zeppelin I Album Signed By Jimmy Page, Robert Plant, John Bonham & John Paul Jones authenticated by Beckett.

Asset Description

Overview & Authentication

·Jimmy Page was born on January 9, 1944, in Middlesex, England.

·Robert Plant was born on August 20, 1948, in West Bromwich, West Midlands.

·John Paul Jones was born on January 3, 1946, in Sidcup, Kent. His original name was John Baldwin.

·John Bonham was born on May 31, 1948, in Redditch, Hereford and Worcester.

·Jimmy Page took over the management of The Yardbirds and reformed the band to include drummer John Bonham, singer Robert Plant, and bassist John Paul Jones. Page’s goal for this new era of the band was to “start a frontal attack on the ears…and just make noise,” according to grunge.com.

·According to Rolling Stone, the origin of the name for Led Zeppelin goes back to May 1966 when Keith Moon and John Entwistle of The Who recorded a song with Page, Paul Jones, and Jeff Beck. “The track came out well, and they tossed around the idea of forming a new band. Moon allegedly said the band would go over like a lead balloon. Page remembered the joke two years later when he created Zep.” Rolling Stone fact-checked this legendary story, concluding that while accounts differ over whether or not it was Moon or Entwistle who made the comment “history seems to favor Moon’s version.”

·Led Zeppelin played their first live show on September 7, 1968, in a converted gym known as the “Teen Club” in Gladsaxe, Denmark. At the time, they were named the New Yardbirds. According to Rolling Stone, guitarist Jimmy Page was the only band member known widely at the time.

·During this tour of Scaninavia in the Summer of 1968 is when Zeppelin rehearsed the material to be used in their first album.

·According to Rolling Stone: “The members barely knew each other when they began recording their first LP, but all the pieces were in place: blues, power and incredible musicianship”

·Led Zeppelin’s self-titled debut album (later referred to as Led Zeppelin I) was recorded in 30 hours of sudio time over a three-week period, according to Rolling Stone. “Zeppelin’s debut was hardly a high-concept affair; its making has been compared to the breakneck daylong session the Beatles pulled to cut Please Please Me in 1963.”

·Led Zeppelin began recording Led Zeppelin I on September 25, 1968. According to Jimmy Page: The group went to Studio No.1, Olympic Studios, 117 Church Road, Barnes, London, SW13, having extensively rehearsed the material for Led Zeppelin I at my house in Pangbourne and we had had the opportunity to perform a good percentage of that material during a few concerts in Scandinavia and the UK to experience our music in a live situation under the clandestine cloak of the Yardbirds. In those days, the studio time was scattered and limited over a few days in September and October, dictated by Olympic's availability.”

·Led Zeppelin I was produced by Jimmy Page, with the total cost of £1,782 covering the abbreviated studio time.

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·According to Page: "The group had only been together for two-and-a-half weeks when we recorded it. We’d had fifteen hours of rehearsal before shooting straight over to Scandinavia for a few gigs, then straight after that we cut the album. There was very little double-tracking. We deliberately aiming at putting down what we could actually reproduce on stage.”

·After the album’s release in January 1969, it went to the Top 10 on the U.S. and U.K. Charts “despite lukewarm reviews” according to Rolling Stone.

·The original art created for Led Zeppelin I — a retracing of the 1937 photograph of the Hindenberg disaster — sold for $325,000 in June 2020 at Christie’s. The original estimate was between $20,000 and $30,000.

·Led Zeppelin followed their debut album with Led Zeppelin II in October 1969, Led Zeppelin III in October 1970. Led Zeppelin III’s release was met with controversey, as the band had become one of the biggest acts in the world, and the album’s more gentle, acousitic sound was a major artistic departure. Led Zeppelin IV was released in November 8, 1971, including one of the most famous songs in rock history: Stairway to Heaven. In 1975, Led Zeppelin released their album Physical Graffiti.

·John Bonham died on September 25, 1980, due to excessive drinking. The group disbanded after Bonham’s death.

·Led Zeppelin was inducted into the Rock & Roll Hall of Fame in 1995.

Notable Features

·The Underlying Asset is a Led Zeppelin I Album Signed By Jimmy Page, Robert Plant, John Bonham & John Paul Jones authenticated by Beckett.

Notable Defects

·The Underlying Asset’s condition is consistent with its authenticity grade from Beckett.

Details

Series Led Zeppelin I Signed Album
Memorabilia Type	Signed Album
Album	Led Zeppelin
Band	Led Zeppelin
Year	1969
Publisher	Atlantic Records
Signed	Jimmy Page, Robert Plant
Signed Cont'd	John Bonham, John Paul Jones
Inscribed (Bonham)	“For Chris”
Authentication	Beckett
Certification No.	AA00969

Depreciation

The Company treats Memorabilia Assets as collectible and therefore will not depreciate or amortize the Series Led Zeppelin I Signed Album going forward.

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