0001644600-16-000096.txt : 20160226 0001644600-16-000096.hdr.sgml : 20160226 20160225181547 ACCESSION NUMBER: 0001644600-16-000096 CONFORMED SUBMISSION TYPE: 1-A/A PUBLIC DOCUMENT COUNT: 8 FILED AS OF DATE: 20160226 DATE AS OF CHANGE: 20160225 FILER: COMPANY DATA: COMPANY CONFORMED NAME: WayBetter, Inc. CENTRAL INDEX KEY: 0001617642 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PERSONAL SERVICES [7200] IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 1-A/A SEC ACT: 1933 Act SEC FILE NUMBER: 024-10515 FILM NUMBER: 161457282 BUSINESS ADDRESS: STREET 1: 1115 BROADWAY, SUITE 301 CITY: NEW YORK STATE: NY ZIP: 10010 BUSINESS PHONE: 212-343-8238 MAIL ADDRESS: STREET 1: 1115 BROADWAY, SUITE 301 CITY: NEW YORK STATE: NY ZIP: 10010 1-A/A 1 primary_doc.xml 1-A/A LIVE 0001617642 XXXXXXXX 024-10515 true false false WayBetter, Inc. DE 2010 0001617642 8000 00-0000000 8 1 205 EAST 42ND ST. 17TH FLOOR NEW YORK NY 10017 212-348-8238 Sara Hanks Other 4885092.00 0.00 0.00 25099.00 5075612.00 33201.00 0.00 3791643.00 1283969.00 5075612.00 1560979.00 735870.00 6468.00 -609448.00 -0.06 -0.06 Craig Denlinger, Artesian CPA, LLC Common Stock 10977227 N/A N/A Preferred 14874856 N/A N/A 0 true true false Tier2 Audited Equity (common or preferred stock) Y N N Y Y N 20000000 0 1.00 20000000.00 0.00 0.00 0.00 20000000.00 North Capital Private Securities Corporation 1500000.00 Artesian CPA 6000.00 Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP; KHLK LLP 70000.00 154559 18400000.00 false true AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA PR RI SC SD TN TX UT VT VA WA WV WI WY AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA PR RI SC SD TN TX UT VT VA WA WV WI WY false WayBetter, Inc. Series A-1 Preferred Shares 581838 0 A total of $433,411 was raised, at a price per share of $0.7449 Non-public offering to accredited investors PART II AND III 2 offeringcircular-7-2.htm WayBetter, Inc.: Preliminary Offering Circular

PRELIMINARY OFFERING CIRCULAR DATED FEBRUARY 25, 2016

WAYBETTER, INC.

205 East 42nd Street, 17th Floor
New York, NY 10017
212-DIETBET or (212) 343 -8238
www.waybetter.com
 
 
up to 20,000,000 shares of Series B Preferred Stock
 
SEE “SECURITIES BEING OFFERED” AT PAGE 46

Price Per Share to the
Public
Total Number of
Shares Being Offered
Proceeds to Issuer
Before Expenses,
Discounts and
Commissions**
Series B Preferred Shares $1.00* 20,000,000 $20,000,000

** See “Plan of Distribution” for details regarding the compensation payable to placement agents in connection with this offering. The company has engaged North Capital Private Securities Corporation to serve as its sole and exclusive placement agent to assist in the placement of its securities.

We expect that the amount of expenses of the offering that we will pay will be approximately $100,000, not including state filing fees.

This offering is inherently risky. Persons should not invest unless they can afford to lose their entire investment. See “Risk Factors” on page 13.

The Series B Preferred Securities offered in this offering are non-voting and are subject to restrictions on transferability and resale.

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The offering will terminate at the earlier of: (1) the date at which the maximum offering amount has been sold, (2) the date which is one year from this offering being qualified by the Commission, or (3) the date at which the offering is earlier terminated by the company in its sole discretion. The offering is being conducted on a best-efforts basis without any minimum target. The company may undertake one or more closings on a rolling basis. After each closing, funds tendered by investors will be available to the company.

The company currently has no plans to list the securities on any national securities exchange or on the over-the-counter market. Currently, there is no secondary market for these securities.

Generally, no sale may be made to you in this Offering if the aggregate purchase price you pay is more than 10% of the greater of your annual income or net worth. Different rules apply to accredited investors and non-natural persons. Before making any representation that your investment does not exceed applicable thresholds, we encourage you to review Rule 251(d)(2)(i)(C) of Regulation A. For general information on investing, we encourage you to refer to www.investor.gov

Sales of these securities will commence on approximately [date].

We are following the “Offering Circular” format of disclosure under Regulation A.

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THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION DOES NOT PASS UPON THE MERITS OR GIVE ITS APPROVAL OF ANY SECURITIES OFFERED OR THE TERMS OF THE OFFERING, NOR DOES IT PASS UPON THE ACCURACY OR COMPLETENESS OF ANY OFFERING CIRCULAR OR OTHER SOLICITATION MATERIALS. THESE SECURITIES ARE OFFERED PURSUANT TO AN EXEMPTION FROM REGISTRATION WITH THE COMMISSION; HOWEVER THE COMMISSION HAS NOT MADE AN INDEPENDENT DETERMINATION THAT THE SECURITIES OFFERED ARE EXEMPT FROM REGISTRATION.

AN OFFERING STATEMENT PURSUANT TO REGULATION A RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. INFORMATION CONTAINED IN THIS PRELIMINARY OFFERING CIRCULAR IS SUBJECT TO COMPLETION OR AMENDMENT. THESE SECURITIES MAY NOT BE SOLD NOR MAY OFFERS TO BUY BE ACCEPTED BEFORE THE OFFERING STATEMENT FILED WITH THE COMMISSION IS QUALIFIED. THIS PRELIMINARY OFFERING CIRCULAR SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR MAY THERE BE ANY SALES OF THESE SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL BEFORE REGISTRATION OR QUALIFICATION UNDER THE LAWS OF SUCH STATE. WE MAY ELECT TO SATISFY OUR OBLIGATION TO DELIVER A FINAL OFFERING CIRCULAR BY SENDING YOU A NOTICE WITHIN TWO BUSINESS DAYS AFTER THE COMPLETION OF OUR SALE TO YOU THAT CONTAINS THE URL WHERE THE FINAL OFFERING CIRCULAR OR THE OFFERING STATEMENT IN WHICH SUCH FINAL OFFERING CIRCULAR WAS FILED MAY BE OBTAINED.

THIS OFFERING CIRCULAR MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE.

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Contents

SUMMARY - 5 -
   
RISK FACTORS - 13 -
   
DILUTION - 20 -
   
USE OF PROCEEDS - 26 -
   
OUR BUSINESS - 27 -
   
OUR PROPERTY - 34 -
   
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - 35 -
   
DIRECTORS, EXECUTIVE OFFICERS AND SIGNIFICANT EMPLOYEES - 39 -
   
COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS - 42 -
   
SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN SECURITYHOLDERS - 43 -
   
INTEREST OF MANAGEMENT AND OTHERS IN CERTAIN TRANSACTIONS - 45 -
   
SECURITIES BEING OFFERED - 46 -
   
PLAN OF DISTRIBUTION AND SELLING SECURITYHOLDERS - 50 -
   
FINANCIAL STATEMENTS - F-1 -

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SUMMARY

The Company

Our Mission

WayBetter helps motivate people to adopt healthy behaviors through a combination of gamification, social support, and financial incentives.

Overview

We make games that drive healthy behaviors. Players in our games support, motivate, and hold each other accountable as they work in tandem towards a common goal.

Our first product is a social weight-loss game called DietBet that enables players to compete to lose weight with friends or strangers with real money on the line. The game is not winner-take-all as everyone who reaches the target splits the pot evenly. DietBet is accessible via the web and via mobile apps and comes in different formats, with different time horizons and targets, and with high-stakes and low-stakes games, so that our customers can choose the approach that best fits their goals. We use percentage-based weight targets so that men and women of all shapes and sizes can enjoy playing together on an even playing field.

Growth Metrics

Since we launched DietBet in 2012 through February 15, 2016, we have had over 350,000 unique paying players who have collectively logged a loss of over 4 million pounds in our games. During that time, we have paid out more than $18 million to winners who reached their goals, with additional winnings pending based on games still underway on February 15, 2016.

Our primary revenue source is a cut of the gross pot that we keep from each of the games hosted on the WayBetter platform. Our other source of revenue is the sale of weigh-in tokens to players in our games.

Gross Transaction Volume (“GTV”) represents the total dollar volume transacted by users on the WayBetter platform. GTV is a non-GAAP measurement, which differs from the presentation of revenues in the financial statements. Whereas GTV is recorded at the time a user completes a payment transaction on the WayBetter platform (cash basis), revenue is recognized at the completion of each game, or at the completion of each round within games lasting longer than one month (accrual basis).

By way of example, if a user pays $30 on December 28th to join a DietBet that begins on January 2nd and ends on January 29th, WayBetter records $30 of GTV in December for that transaction. The revenue associated with this transaction would be $7.50 (in this case WayBetter takes a 25% cut of the gross amount) and would be recorded in January because the Dietbet game ends in January.

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Individuals who pay to participate in our games are referred to as players. The term “unique players” counts each individual only once. Because over 35% of our unique players have paid to enter multiple games since inception, the term “players” is synonymous with the total number of paid transactions in a given time period.

We have seen the following growth to date:

  2012 Gross Transaction Volume: $242,258
  2013 Gross Transaction Volume: $4,140,907
  2014 Gross Transaction Volume: $8,633,639
  2015 Gross Transaction Volume: $12,103,091

This is largely driven by jumps in player growth:

  2012 Total Players: 9,487
  2013 Total Players: 140,512
  2014 Total Players: 212,816
  2015 Total Players: 292,640

Our Current Games

Everyone’s approach to weight loss is different, so we have created games that appeal to different people at different stages of their weight-loss journey.

DietBet Kickstarter is our most popular game for new players. This game gets players to commit to losing 4% of their starting weight over a period of four weeks. To date, we have had over 650,000 players in DietBet Kickstarter games (counting people who have played games as multiple players) and the average payment has been $29.18. On average, winners in Kickstarter games have lost 9.3 pounds in a month.

     

DietBet Transformer is a longer-term game for players who are prepared to commit to lose 10% of their weight gradually over the course of six months. This game has six monthly Rounds, each with its own goal and pot. To date, we have had nearly 40,000 Transformer players whose average financial commitment per game has been $119.51. Players in Transformers can also purchase a $20 package of Weigh-In Tokens, a virtual product that enables them to do an official weigh-in with our Referees each week. Approximately 50% of Transformer players purchase Tokens, which has the effect of boosting our margins.

     

DietBet Maintainer is our newest game and is still in beta testing. This is a yearlong game for people who have reached a healthy BMI and who are focused on maintaining a healthy weight. In this game, the goal is to maintain your weight within a range of +1 to - 10%.

With this trio of DietBet games – Kickstarter, Transformer, and Maintainer – we aim to give people the motivation to get started, to lose weight at a healthy pace, and to keep it off. We believe our emphasis on gradual weight loss and long-term maintenance differentiates us from the many companies in the dieting world that sell quick fixes such as pills, shakes, and supplements. We believe that a sustainable weight-management solution must address underlying motivations and behaviors.

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Our Plans for New WayBetter Products

Although we have focused on weight-related games to date, we aspire to be more than a weight-loss company. We believe our approach to social motivation and behavior change can be applied to other areas of healthy lifestyles. For this reason, in August 2014 we changed the name of our company from DietBet, Inc. to WayBetter, Inc. We believe WayBetter better reflects our aspiration of having a broad range of games that can help people live better, healthier lives through a mix of gamification, social support, and financial incentives.

To this end, in January 2016 the company launched a beta version of a new game called StepBet, that is similar to DietBet, but instead of losing weight, StepBet is designed to motivate people to walk more. Players will be able to compete with step data from their Fitbits as well as other step trackers. Following the beta testing period, the company plans to formally launch StepBet later in 2016.

We aim to roll out products that address a wide range of behaviors and healthy lifestyles. Some ideas we have contemplated include CardioBet to exercise more; SleepBet to sleep better; CigaBet to quit smoking; LearnBet to acquire new skills; LingoBet to learn languages; and MedsBet to improve adherence to taking medications; among others.

We believe there is a need for a goal-oriented social network. We aim to meet this need by bringing together large numbers of people from all over the world to collaborate, compete, and inspire each other to attain their self-improvement goals in a new way --all within a fun, safe, supportive, and friendly community.

Our Differentiated Solution—The WayBetter Way

What makes our approach different is our emphasis on social motivation, gamification, and financial incentives. We call this The WayBetter Way and it is designed to enable our users to improve their health and fitness by:

Life becomes a game. Competitive people hate to lose and often find that it’s easier – and certainly more fun – to reduce their weight when they’re doing it as part of a social game. We effectively turn weight loss into a game: with a starting line, a finish line, clear predefined goals that need to be reached in order to win, and Referees. We even provide a leader board and history charts to inspire players as they track their progress. Over time we aim to gamify other areas of healthy living and behavior change, like exercising and walking more, sleeping better, and quitting smoking.

     

A shared journey. Unlike traditional social networks that connect people based on social ties, DietBet connects people based on shared goals. Players in our games can and often do bond with strangers into a cohesive group as they travel together on a shared weight- loss journey. A degree of anonymity in such situations, particularly where there can be a stigma with the behavior (as with being overweight) can be liberating, especially when your friends, family, and co-workers may not fully support or understand your desire to make certain healthy lifestyle changes. To facilitate camaraderie and empathy among players, we provide in-game forums where players can share photos, recipes, and updates with each other, and also blog about their successes and their struggles. We have designed all our games to emphasize friendly collaboration rather than cutthroat competition. They are never winner-take-all.


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Carrots and sticks. Nobody likes to lose money and we require all our players to “put their money where their mouths is” at the start of the game by entering into a commitment contract. Players put money into the pot with the understanding that they will get their money back at the end, and likely a profit, too, if they successfully reach the game’s goal. The carrot and stick of winning and losing real money is a powerful motivator for many players. DietBet winners feel like they got paid to lose weight and this can build momentum and confidence and fuel a positive feedback loop of mounting rewards, both intrinsic rewards (improved health and well-being) and extrinsic rewards (making money).

What We Believe Sets Us Apart

We believe the following strengths will allow us to continue our growth trajectory:

A growing, recognizable brand. As a result of our singular focus to date on building a gamified social motivation platform, coupled with our early entrance into this market, we believe that the DietBet brand may become synonymous with weight-loss games. We have trademarked DietBet in the United States and own the URL in top-level domains in other countries around the world (e.g., dietbet.cn and dietbet.de).

     

Broad partnerships with health and wellness influencers. We have worked with over 250 influencers in the health and wellness industry, including celebrities with millions of followers on social media (such as Jillian Michaels and Chris & Heidi Powell), to lead DietBet games. These influencers have also helped to cost-effectively build awareness of our brand since each time a well-known influencer leads a DietBet game we get the branding benefits of being associated with them.

     

Publicity and word-of-mouth marketing. Our growth has come in large part from press coverage in dozens of media outlets in the United States and internationally, by partnering with respected influencers, and by word-of-mouth referrals from our customers. We see customer acquisition through increased investments in advertising as a substantial new potential growth opportunity that we intend to pursue in the future.

     

International market opportunity. Although we have not developed local language versions of our products, we have had players from over 100 countries and 10% of our users are outside the United States. We believe we can accelerate our penetration into foreign markets by translating our products into local languages and working with local influencers and media outlets to build our brand internationally. With this in mind, in October 2015 we signed a Memorandum of Understanding with a large weight-loss company in China to partner exclusively on launching our products in China.

     

Game design expertise. We have learned a great deal about designing games that foster behavior change and we consider this proprietary domain knowledge. Given our experience, we believe we are at an advantage relative to new entrants in our space and our expertise will help us as we attempt to pioneer new kinds of behavior-change games that relate to other aspects of healthy lifestyles (beyond weight loss).


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Direct relationship and continuous communication with our users. The nature of our games allows us to learn about our users’ health and fitness goals and communicate the most relevant analysis, features, advice, and content to them throughout the day with our online dashboard, mobile apps, emails, and notifications.

Our Growth Strategy

We intend to accelerate our growth by developing and launching new products. Key elements of our growth strategy include:

Continue to introduce innovative products. We plan to develop new and diverse health behavior games beyond DietBet. To do so, we expect to invest in research and development to strengthen our platform and interconnect with third-party platforms and devices, such as Google Health, Apple’s Healthkit, and Fitbit, to power new games like StepBet, SleepBet, and CardioBet. We are also continually looking for potential partners to provide data that could power behavior-based games like CigaBet (to quit smoking) and MedsBet (to improve adherence to taking medications).

     

Introduce new features and services . We plan to continue to introduce innovative new features and services to increase user engagement and revenue, and drive efficacy around successful and sustainable healthy behavior change. For example, in 2015 we launched alpha tests of two new games, StepBet and WayBetter Together.

     

Expand brand awareness and drive sales of our products and services. We intend to increase our marketing efforts to grow awareness of our brand and drive greater sales of our products and services.

     

Increase global distribution through select partners, beginning with China. We believe that international markets represent a significant growth opportunity for us and we intend to expand sales of our products and services globally through select partnerships, especially in Western Europe and China. As a first step towards global expansion we plan to develop our strategic partnership with China Showyu Healthy Group Limited, a leading operator of weight loss, health and wellness centers in China. Showyu signed a memorandum of understanding with us and made an equity investment in WayBetter in October 2015. The intent of the agreement is that our two companies will collaborate to develop Dietbet for the Chinese market.

Industry Background and Trends

In the United States alone, 78.6 million people are overweight, according to the Center for Disease Control (CDC). Obesity costs the United States $147 billion in healthcare expenditures each year and businesses in the United States lose an estimated $4.3 billion annually in absenteeism and decreased productivity.

According to a press release related to a MarketData Enterprises study “The U.S. Weight Loss & Diet Control Market” released in April 2013, 108 million Americans go on an average of four-to-five diets a year and Americans spend over $60 billion a year on weight-loss products and services. Despite the size of this market, the weight-loss industry is highly fragmented and has been in a state of flux with the introduction of disruptive new technologies. Traditional weight-loss companies like Weight Watchers and Jenny Craig have suffered commercially (the stock price for Weight Watchers, for example, has ranged between $85 and $4 in the last five years). Apps such as MyFitnessPal, LoseIt, and DietBet have collectively attracted millions of users. MyFitnessPal, a free app for calorie counting and activity tracking, claims 75 million registered users.

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Several notable trends are driving the growth of the health and fitness market:

Individuals and employers are increasingly focused on health and fitness. A variety of factors, such as changing consumer lifestyles and demographics, combined with rising healthcare costs and employers’ increased emphasis on productivity, are leading individuals and employers to increasingly focus on health and fitness. Based on research from Fitbit, Inc., consumers spent over $200 billion in 2014 on health and fitness services, such as gym and health club memberships, commercial weight management services, and consumer health products, such as weight management products and dietary supplements. In addition, IBISWorld estimates that in the next 5 years, corporate wellness industry revenue will grow 8.4% annually to $12.1 billion.

     

Advances in technology have enabled the emergence of connected devices . Recent technological advances in sensors, lower power components, and longer-life batteries, combined with the introduction of wireless standards, such as Bluetooth low energy, have enabled the emergence of connected devices that are smaller, more power- efficient, and able to track a broader range of biometric data. We see these devices as enabling our expansion into new games that depend on wearable sensors, such as StepBet, CardioBet, and SleepBet.

     

Mobile devices have become the preferred platform for accessing information. Mobile devices have become the preferred platform for people to access information and manage their lives, as well as the primary hub to connect a variety of consumer devices. According to a press release by the Gartner Group, dated December 8, 2014, by 2018 more than 50% of users will go to a tablet or smartphone first for all online activities. In January 2016, 63.9% of DietBet player interactions were initiated on a mobile device, which generally makes for a better user experience as players can weigh-in from the gym, read and reply to comments while waiting for the bus, and get inspiration whenever and wherever they need it. We believe this trend towards mobile computing is especially powerful for online games like ours that have offline elements.

     

More individuals are turning to technology solutions to improve health and fitness. Individuals are increasingly using mobile apps and other software to improve health and fitness, allowing consumers to directly manage and track their health and fitness in unprecedented ways. According to The NPD Group’s Connected Intelligence Consumers and Wearables Report, November 2014, over 25% of U.S. consumers reported using a fitness app on their smartphone.

Selected Risks Associated with Our Business

Our business is subject to a number of risks and uncertainties, including those highlighted in the section titled “Risk Factors” immediately following this summary. These risks include, but are not limited to, the following:

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We have a history of losses, and our auditor has expressed doubt about our ability to continue as a going concern;
  The shares in this offering are non-voting;

We operate in a highly competitive market with low barriers to entry, so other businesses are able to enter our market with a similar web- based business with limited resources;

We must successfully anticipate and satisfy consumer preferences and develop and timely introduce new products and services or enhance existing products and services to address these preferences;

With certain new games, we will rely on partners like Fitbit, Apple, and Google for data, which could constrain us if they prove unable or unwilling to work with us;

  We could face new regulatory issues in the United States and/or in other countries;
We could encounter reputational issues if players lose trust in our weigh- in system and players think that others are cheating;
We could become operationally burdened by opening the current fundraise to a large number of smaller investors;
  We could lose key employees and/or have difficulty filling key roles;
The market for social motivation games is still in the early stages of growth and may not continue to develop as quickly as expected;
An economic downturn or future economic uncertainty could adversely affect demand for our products and services;

Our current and future products and services may experience quality problems from time to time that could result in adverse publicity, litigation, and/or regulatory proceedings; and

Material disruption or breach of our information technology systems or those of third- parties could materially damage user and business partner relationships.

The Offering

Securities offered: Maximum of 20,000,000 shares of Series B Preferred Stock

Offering price: $1 per share of Series B Preferred Stock

Minimum investment amount: $1,000

Terms of the securities:

The Series B Preferred Stock has the rights and privileges set forth in our Amended and Restated Certificate of Incorporation, as may be amended from time to time. These rights include preference over all other shares of the Company’s capital stock currently outstanding with respect to distribution of dividends and distribution of proceeds in the event of a liquidation, dissolution, or winding up of our business, as further described below. Holders of the Series B Preferred stock will have the right to convert their shares to Common Stock at any time, and will be automatically converted to common stock upon the occurrence of an “Automatic Conversion Event” as described in the Amended and Restated Certificate of Incorporation. The conversion rate may change from time to time if we complete a stock split, reorganization, recapitalization, or the like, but the initial conversion rate will be one-to-one. The conversion rate of the Series B Preferred Stock will not be adjusted as a result of future issuances of our capital stock below the offering price of the Series B Preferred Stock.

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The Series B Preferred Stock are non-voting except as required by law. Holders of the Series B Preferred Stock will be bound by the Subscription Agreement attached as Exhibit 4, which includes certain representations and warranties to be made by the Investor, indemnification obligations in the event the Investor makes any false representation or warranty or fails to comply with any covenant in the Subscription Agreement or related documents, a drag-along obligation in the event of a sale of the Company, pursuant to which the Investor agrees to support a sale of the Company, a market stand-off agreement, pursuant to which the Investor may not transfer shares for a 180-day period following an initial public offering, and certain conditions to transfer of the shares, including agreement of the transferee to be bound by the terms of the Subscription Agreement.

In addition, the shares are subject to certain restrictions on transferability pursuant to the securities laws. The company may require an opinion of counsel, reasonably satisfactory to the company, that such offer, sale or transfer complies with the Securities Act of 1933 and any applicable state securities laws.

In the event of our liquidation, dissolution, or winding up, holders of our Series B Preferred Stock will be entitled to receive, prior and in preference to the holders of Series Seed Preferred Stock, Series A Preferred Stock, Series A-1 Preferred Stock, and the Common Stock, an amount per share equal to $1.00 (subject to adjustment for stock splits, reorganizations, and the like). If the assets of the company are insufficient to pay all holders of Series B Preferred Stock, amounts distributed will be reduced pro rata in proportion to the amounts each holder of Series B Preferred Stock would otherwise be entitled.

Holders of our Preferred Stock are entitled to receive dividends, if any, as may be declared from time to time by the board of directors out of legally available funds. Series B Preferred Stock will receive dividends, if any, in preference to the holders of Common Stock, Series A-1, Series A and Series Seed preferred stock. We have never declared or paid cash dividends on any of our capital stock and currently do not anticipate paying any cash dividends after this offering or in the foreseeable future. Holders of Series B Preferred Stock do not, by virtue thereof, have any rights of first offer with respect to future issuances of Company capital stock, rights to require the Company to redeem the Series B Preferred Stock, rights to demand registration of the Series B Preferred Stock, or rights to receive certain information described in the Company’s Investors’ Rights Agreement. Certain, but not all, of the foregoing rights are provided to certain holders of Series Seed Preferred Stock, Series A Preferred Stock or Series A-1 Preferred Stock.

See “Securities being Offered – Series B Preferred Stock.”

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RISK FACTORS

We are subject to all the same risks that all companies in our business, and all companies in the economy, are exposed to. These include risks relating to economic downturns, political and economic events and technological developments (such as hacking and the ability to prevent hacking). Additionally, early-stage companies are inherently more risky than more developed companies. There are also risks specific to our company, the industry in which we operate, and the offering itself. You should consider general risks as well as specific risks when deciding whether to invest.

Specific Risks Related to our Business

Our auditor has issued a “going concern” opinion.

Our auditor has issued a “going concern” opinion on our financial statements, which means they aren’t sure we’ll be able to succeed as a business without additional financing. We have not generated profits since inception, and we have had a history of losses. We sustained net losses of $609,448 and $978,184 for the years ended December 31, 2014 and December 31, 2013, respectively. The audit report states that the company’s ability to continue as a going concern for the next twelve months is dependent upon our ability to generate sufficient cash flows from operations to meet our obligations, which the company has not been able to accomplish to date, and/or to obtain additional capital financing.

We are a startup and most startups fail.

WayBetter was incorporated in 2010 (as DietBet, Inc.) and made its first sales in January 2012. After five years we’re still small and we could get crushed by a bigger company, outmaneuvered by another startup, or fail simply because we make too many mistakes. We have a lot of passion but sometimes passion isn’t enough. There’s no proof that we’ll be able to continue to grow the company.

Our limited track record is no guarantee of future performance.

We are what is called a development stage company, meaning we don’t have much of a financial track record. Our past performance doesn’t give you an idea of how we will perform financially in the future, and our future financial results will vary a lot as we build out our plans and our team and react to changes in our market.

Your stock is non-voting; voting control is in the hands of a few large stockholders.

The Series B Preferred Securities we are offering are non-voting, so you will not be able to influence our policies or any other corporate matter, including the election of directors, changes to our company’s governance documents, expanding the employee option pool, and any merger, consolidation, sale of all or substantially all of our assets, or other major action requiring stockholder approval.

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The class and voting structure of our stock has the effect of concentrating voting control with a few people or entities, and some of these larger stockholders include, or have the right to designate, executive officers and directors of our Board. These few people and entities make all major decisions regarding the company. As your stock is non-voting, you will not have a say in these decisions.

Risks Related to Management

We have no independent directors.

All of our directors currently on the Board are either founders who have been with us since the Company’s inception and who hold a significant share of the capital stock of the Company, or representatives of our largest stockholders who are entitled to elect a director. In addition, the directors are connected by longstanding personal relationships preceding the launch of the company. This could lead to unintentional subjectivity in matters of corporate governance, especially in matters of compensation and related party transactions (See “Interest of Management and Others in Certain Transactions”).

We also do not benefit from the advantages of having an independent director who holds no shares of the Company’s capital stock, including bringing an outside perspective on strategy and control, adding new skills and knowledge, having extra checks and balances to prevent fraud and produce reliable financial reports.

It may be difficult for us to find new directors who are willing to join us, especially independent ones. It may also be difficult for us to replace ineffective directors. If we are unable to find and retain good people on our Board of Directors, we may have an ineffective Board which would be detrimental to us.

We are dependent on a small team.

We currently depend on the skill and experience of four primary employees: James Rosen, Matthew Daniel, Alison Weick, and Sean Conrad. Each of these people play key roles and if one or more were to leave for any reason, we would have trouble operating. If we have difficulty finding a replacement for any of these key persons, in terms of skill set or fit with the existing team, it could impact our operations.

We also depend on a number of offshore and on-shore contractors to provide key engineering and IT services as well as other services. We would run into operation problems and delays if any of these contractors were to stop working with us.

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Our team is distributed.

Like many startups today, we work with an increasing number of contractors, employees, and other service providers who are located all over the world. A distributed workforce can offer cost-savings, the ability to hire higher-caliber talent without the limitations of geography, and better time-zone coverage, especially in the case of our Referees and customer service team, but it can also present formidable difficulties in the areas of communications, managing, hiring, oversight, building a company culture, and in the cohesiveness and morale of our team. Whatever benefits come from having a distributed team could be outweighed by the significant operational hazards and risks and could cause us to under perform or fail. Several of our most senior employees are or have been based remotely and we expect this distributed structure, with contractors and employees, to continue.

Risks Related to our Financials

We may not have enough cash on hand to redeem players’ winnings.

Players provide funds pursuant to their commitment contract directly to our bank account and Paypal account, where we hold the funds for the period of the game. At the end of the game, the player’s winnings are recorded as WayBetter Points. These points can be redeemed for cash, and will expire in one year with no activity. If all our players were to redeem their points at the same time, we may not have sufficient cash on hand.

If we cannot raise enough investment capital in the future, we may not survive.

We are raising up to $20 million in this offering, and may close on much less. Even if we raise $20 million, however, we might still run out of money down the road. Startups often depend on raising round after round of additional capital until they’re profitable and can fail if they’re unable to secure their next funding round on time. That could happen to us. If we are unable to survive, you may not recoup your investment. We have no bank lines in the event that additional cash is needed on short notice in the future. If additional cash is needed on short notice, we plan to approach our deep-pocketed existing investors as we have in the past to seek bridge financing. There is no guarantee we could secure such bridge financing.

The liquidation preferences for Series B Preferred Shares are described in “Securities Being Offered – Series B Preferred Stock – Right to Receive Liquidation Distributions.”

We have a history of accumulated deficits.

We have a history of accumulated deficits that may continue into the foreseeable future. If we fail to execute our strategy to achieve and maintain profitability in the future, investors could lose confidence in the value of our common stock, which could cause our stock price to decline and adversely affect our ability to raise additional capital. This current offering is for preferred shares and the common stock of the company is not publicly traded at this time. Potential investors should evaluate an investment in our company in light of the obstacles that may be encountered by a start-up company in a competitive market.

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Risks Related to our Product

We really only have one product (everything else is on the drawing board).

We have one product currently in the market: DietBet. Everything else we’re planning to launch is speculative. We have done alpha tests with several hundred users for StepBet but we don’t have nearly enough data to know if that will succeed. Products on our roadmap like CardioBet and SleepBet are still over the horizon. Having only one product subjects us to greater risk of competition, as our single product could be copied and overtaken by competitors. A single product also limits our ability to generate revenue.

We don’t know if people will want to buy what we’re selling.

The market size for our primary product, DietBet, is unclear, as DietBet is an emerging, alternative product to existing weight loss products and has only been around since 2012. There is even less visibility regarding the potential demand for the new products we’re hoping to launch, such as StepBet, SleepBet, CardioBet, and CigaBet. These products also depend on emerging technologies like activity trackers embedded in smartphones, smart watches, and fitness trackers (sometimes referred to as wearables). And people who do like our products today may get tired of them tomorrow. Weight loss and exercise products are notoriously short-lived, as fads come and go. We have a small sample of data from early tests to suggest there may be demand for some of our new products, but we really won’t know how big a hit they might be, if at all, until they have been out for a while.

Our products are used on a seasonal basis.

We see a surge of customers every January, as people set their resolutions for the new year. We also see seasonal peaks in the spring as people want to get in shape for the summer and again in September and October as people return from their summer vacations. We also experience troughs during the summer and from Thanksgiving to Christmas as consumers tend focus on things other than weight loss. The seasonal use of our products means we generate less revenue during the low season, and we need to be ready to handle higher volume during the peak seasons.

We have to block cheaters.

With DietBet, we rely on a weight verification system that is not impossible to cheat. Players are required to submit two weigh-in photos for their official weigh-ins at the start and end of each game (or round of game, in the case of multi-month games). These photos are sent to our Referees who review them across a range of parameters to ensure compliance with our weigh-in rules. When appropriate, our Referees may reject a weigh-in submission and require the player to weigh in again. We also use algorithms to detect suspicious behavior and may require certain players to submit to greater scrutiny, such as with a video weigh-in (instead of photos). We also limit the number of games that any one player can player concurrently. We provide more detail about our weight verification system in “Our Business – How We Verify Weights.”

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Despite our best efforts, however, people will attempt to cheat. While we believe that cheating is reasonably under control now, if players came to feel that cheating is widespread, this could scare people away from playing, especially in games with strangers. It would be difficult to regain the trust of players once our reputation for accurate policing of weight verification is in doubt.

In addition, new as-yet unlaunched games will entail new methods of verification which we will have to invent and which may be similarly subjected to cheaters. We may find that it is hard, or even impossible, to deter cheating to a sufficient degree with certain new games.

We could be hacked.

We process financial transactions when we accept money and pay out money and run the risk of fraud and hacking. As a small company that handles substantial sums as well as large quantities of financial transactions every day, we could be an attractive target to criminals and hackers.

We experienced an incident of fraudulent activity in 2013 where a hacker created games using stolen credit cards and then requested refunds via PayPal. We caught this quickly and limited our losses to under $15,000. We subsequently plugged this loophole by changing our refund policy to issue refunds only to the original method of payment.

Nevertheless, hackers and/or data breaches could lead to material financial losses, reputational damage, and legal expenses. Credit card processors could refuse to do business with us if we were to receive a large number of chargebacks, which can be triggered by fraudulent use of stolen credit cards. We do security audits; we do not store credit card information; we do our best to safeguard our systems and assets but we cannot guarantee that we will be able to successfully repel future attempts to defraud us or hack into our customers’ data.

We have no patents; our trademark applications are pending.

We have no patents, nor any patents pending. This opens us up to copycat competitors. We have trademarks and URLs related to DietBet and related properties but these may not be sufficient to insulate us from other companies introducing very similar competitive products. Our trademarks for WayBetter and The WayBetter Way received notice of allowance in February 2016. Our trademark for StepBet is pending. If our trademark application is rejected, we may incur significant costs in switching to a new trademark.

We depend on credit cards and Paypal.

We rely heavily on credit cards to collect the initial payment, and almost exclusively on PayPal to process payouts to customers at the end of the games. If PayPal were to block us for any reason at its discretion – for example, if PayPal detected fraudulent activity related to WayBetter’s users – we would need to find a different method of getting winnings to our customers, such as cutting paper checks. Also, if PayPal were to increase its fees, we could face a reduction in our profits. We are in the process of diversifying our redemption options but we have not been able to find another potential payout partner with the market share of PayPal.

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As we expand internationally, we face additional risks.

We will face additional risks as we expand our products to outside the U.S. We may experience foreign currency risks, as players internationally bet in their own currency and not U.S. dollars. We may also face risks with foreign regulations, including foreign gaming laws and foreign health laws. We may also have difficulty enforcing contractual rights in a foreign country, which could impact our relationships with our international partners. We may also experience credit card fraud and other fraud relating to collecting payment and getting the winnings to our customers, in countries where credit cards and PayPal are not as widely used.

We could be regulated out of business.

Our business model involves a customer entering into a commitment contract as a means of providing motivation to reach a healthy goal (such as losing weight). Although we use the word “bet”, we do not believe that this kind of commitment contract is gambling because our games are fundamentally skill-based and the outcomes are generally under the player’s control (See “Our Business – Skill-Based Games”).

However, this is an area of the law which is in flux, in light of the ongoing lawsuit filed by the NY Attorney General against operators of fantasy sports competitions and similar actions in other states, and the recent decision of a payment processor to withdraw from handling fantasy sports competitions. Since these gaming sites are also defending their activities based upon the premise that they involve contests of skill rather than chance, should action be taken against them, this may result in legal challenges to our business.

We do not know the time and expense it would take to deal with litigation or to manage compliance issues, or find new payment processors, if necessary.

We do not know how regulatory issues might affect our planned new products such as StepBet, CardioBet, SleepBet, CigaBet, etc. We also do not know how regulatory issues could affect our plans to expand into unfamiliar international jurisdictions, such as China.

Risks Related to Competition

Competitors could eat our lunch; the barriers to entry for our business are low.

As we are an internet-based business, other businesses are able to easily replicate our business model, even if they have limited resources.

There are a number of existing mobile apps, online tools, websites, online communities, and other products that could compete with us for market share in the online health and wellness category. These competitors include MyFitnessPal, LoseIt, Noom, HealthyWage, Stickk, Pact, SparkPeople, and Weight Watchers, among many others, including some that may not even exist or be known to us today. Most of these companies are privately held and thus there is little information available regarding market share, number of users, or financial performance. Weight Watchers is publicly traded and for Q3 2015 reported having 2.537 million active subscribers, down from more than 4 million in 2013. Under Armour is a publicly traded athletic apparel company that acquired three different digital fitness companies (MapMyFitness, MyFitnessPal and Endomondo) over the last two years to form its Connected Fitness Division, which reports over 120 million registered users on its website.

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In addition, companies that don’t look like competitors today could make lateral moves into our space, especially if we’re successful. This could include fitness wearables companies like Fitbit, apparel companies like Nike, social network companies like Facebook, technology giants like Google, healthy lifestyle brands like Lululemon, or a traditional weight loss companies such as Weight Watchers. We operate in a new market and the competitive landscape is changing quickly. We could see rival products at a lower cost, or with cool new features, targeting the same customer base. The potential consequences of this could include forcing us to cut prices, lose market share, or both. All of this is even more applicable to our future new products given that we will be moving into new and unfamiliar competitive landscapes.

Our space is crowded and there are many competitors for share-of-wallet.

While we believe that DietBet is different from most other products in the weight-loss market, it is not the only way to motivate people to lose weight. We have to compete with a number of other approaches that wouldn’t even normally be considered competition, including health and fitness communities, tools and apps, gyms, personal trainers and coaches, books, videos, and a multitude of other companies in the health, wellness, and behavior-change space. These competitors may be better capitalized than us and outspend us, which would give them a significant advantage. Weight Watchers, for example, is a large public company with a well-established brand around the world; and MyFitnessPal and MapMyFitness (calorie counting and exercise tracking apps) are now part of UnderArmour, another large public company. Fitbit raised over $700 million in a successful initial public offering, and Strava (a fitness-oriented community and app) has raised $34.6 million from private investors. There are many well-capitalized startups and also mature companies in our space.

Risks Relating to our Series B Preferred Shares

We do not have a secondary market for our shares.

Our Series B Preferred Stock is subject to restrictions on transferability and resale (see “Securities Being Offered – Series B Preferred Stock”), although they may be transferred to a prospective transferee in accordance with certain restrictions. However, we do not have a secondary market for our securities. If you want to sell our securities, there may not be an available buyer. The only exit currently available for investors is if the company redeems your shares, or the company goes public, is acquired, or is liquidated. Your investment could be tied up for years.

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DILUTION

Dilution means a reduction in value, control, or earnings of the shares the investor owns.

Immediate dilution

An early-stage company typically sells its shares (or grants options over its shares) to its founders and early employees at a very low cash cost, because they are, in effect, putting their “sweat equity” into the company. Occasionally, strategic partners are also interested in investing at an early stage. When the company seeks cash investments from outside investors, like you, the new investors typically pay a much larger sum for their shares than the founders, early employees, or investors from prior financings, which means that the cash value of your stake is diluted because each share of the same type is worth the same amount, and you paid more for your shares than earlier investors did for theirs. Dilution may also be caused by pricing securities at a value higher than book value or expenses incurred in the offering.

The following table compares the price that new investors are paying for their shares with the effective cash price paid by existing shareholders, giving effect to full conversion of all outstanding stock options, and assuming that the shares are sold at $1. The schedule presents shares and pricing as issued, then adjusts each for the December 2015 stock split. It reflects all transactions since inception, which gives investors a better picture of what they will pay for their investment compared to the company’s insiders than just including such transactions for the last 12 months, which is what the SEC requires.

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                                  Total Issued     Effective Price per  
                      Total Issued           and Potential     Share at Issuance -  
          Issued     Potential     and Potential     Effective Price per     Shares After     Adjusted for Stock  
    Dates Issued     Shares     Shares     Shares     Share at Issuance     Stock Split     Split  
Founding Common Shares   8/2010     9,000,000           9,000,000   $  0.00     9,772,012 (5) $  0.00 (5)
Friends and Family Round Common Stock (conversions of convertible debt)   3/2011     1,000,000           1,000,000   $  0.10     1,085,779 (5) $  0.09 (5)
Series Seed Preferred Shares   7/2011 - 3/2012     3,703,773 (2)         3,703,773   $  0.27     4,021,479 (5) $  0.25 (5)
Series Seed Preferred Shares (conversions of convertible debt)   8/2014     3,583,542 (2)       3,583,542   $  0.27     3,890,934.94 (5) $  0.25 (5)
Series A Preferred Shares   8/2014 - 10/2014     5,830,306 (2)       5,830,306   $  0.48     6,330,424 (5) $  0.44 (5)
Series A-1 Preferred Shares   10/2015     581,838 (2)       581,838   $  0.74     631,748 (5) $  0.69 (5)
Grants:                                          
Stock Grant   2/2015     10,000           10,000   $  -     10,858 (5) $  - (5)
Warrants:                                          
Friends and Family   9/2010     100,000           100,000 (3) $  0.01     108,578 (5) $  0.01 (5)
Guaranty 2013   8/2013           200,000     200,000 (1) $  0.27     217,156 (5) $  0.25 (5)
Guaranty 2015   Q4 2015           200,000     200,000 (4) $  0.48     217,156 (5) $  0.44 (5)
Options:                                          
$0.2487 Options ($0.2700 at issuance)   1/2011 - 2/2015           2,784,373     2,784,373 (1) $  0.27     3,023,214 (5) $  0.25 (5)
$0.4382 Options ($0.4758 at issuance)   2/2015 - 6/2015           452,500     452,500 (1) $  0.48     491,315 (5) $  0.44 (5)
                                           
Total Common Shares         23,809,459     3,636,873     27,446,332   $  0.23     29,800,653   $  0.21  
Investors in this offering, assuming $20 Million raised         20,000,000           20,000,000   $  1.00     20,000,000   $  1.00  
Total After Inclusion of this Offering         43,809,459     3,636,873     47,446,332   $  0.56     49,800,653   $  0.53  

(1) Assumes conversion at exercise price of all outstanding warrants and options
(2) Assumes conversion to common stock of all issued preferred shares
(3) All Friends & Family Round Warrants were exercised in September 2015.
(4) Assumes conversion at exercise price. Warrants issued in Q4 of 2015.
(5) In December 2015, the Company authorized a stock split on its common stock at a ratio of 1:1.08577908 per share. These columns adjust the issued and potential shares for this stock split, then adjust the effective price per share to these revised issued issued and ptoential shares after the split.

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The following table demonstrates the dilution that new investors will experience upon investment in the company. This table uses the company’s net tangible book value as of June 30, 2015 of $1,718,380, which is derived from the net equity of the company in the 6/30/2015 financial statements of $1,283,969, adjusted to include equity activity subsequent to 6/30/2015 with the proceeds from conversion of 2010 Warrants of $1,000 and proceeds of $433,411 from the Series A-1 Preferred Stock issuance as these shares are included in the calculations. This tangible net book value is further adjusted to contemplate conversion all other convertible instruments outstanding at current, and assuming exercise of all options (3,514,529 shares) and warrants (434,312 shares) outstanding through current. Such conversions would provide $1,116,240 of proceeds and result in the issuance of 3,948,841 shares of common stock (or convertible preferred shares), which are considered in the figures used in the calculations presented in the table.

The table presents three scenarios for the convenience of the reader: a $5 million raise from this offering, a $12.5 million raise from this offering, and a fully subscribed $20 million raise from this offering.

On Basis of Full Conversion of Issued Instruments $5 Million Raise   $12.5 Million Raise   $20 Million Raise  
Price per Share $  1.00   $  1.00   $  1.00  
Shares Issued   5,000,000     12,500,000     20,000,000  
Capital Raised $  5,000,000   $  12,500,000   $  20,000,000  
Less: Offering Costs $  (475,000 ) $  (1,037,500 ) $  (1,600,000 )
Net Offering Proceeds $  4,525,000   $  11,462,500   $  18,400,000  
Net Tangible Book Value Pre-Financing $  2,834,620 (2) $  2,834,620 (2) $  2,834,620 (2)
Net Tangible Book Value Post-Financing $  7,359,620   $  14,297,120   $  21,234,620  
                   
Shares issued and outstanding pre-financing, assuming full conversion   29,800,653 (1)   29,800,653 (1)   29,800,653 (1)
Post-Financing Shares Issued and Outstanding   34,800,653     42,300,653     49,800,653  
                   
Net tangible book value per share prior to offering $  0.095   $  0.095   $  0.095  
                   
Increase/(Decrease) per share attributable to new investors $  0.116   $  0.243   $  0.331  
Net tangible book value per share after offering $  0.211   $  0.338   $  0.426  
Dilution per share to new investors $  0.789   $  0.662   $  0.574  
Dilution per share to new investors (%)   78.85%     66.20%     57.36%  

(1) Assumes conversion of all issued preferred shares to common stock, conversion of 434,312 outstanding stock warrants, and conversion of 3,514,529 outstanding stock options.

(2) Net Tangible Book Value is adjusted for conversion proceeds for the outstanding warrants and stock options discussed at (1).

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The next table is the same as the previous, but adds in consideration of authorized but unissued stock options, presenting the fully diluted basis.

On Basis of Full Conversion of Issued Instruments and Authorized but Unissued Stock Options $5 Million Raise   $12.5 Million Raise   $20 Million Raise  
Price per Share $  1.00   $  1.00   $  1.00  
Shares Issued   5,000,000     12,500,000     20,000,000  
Capital Raised $  5,000,000   $  12,500,000   $  20,000,000  
Less: Offering Costs $  (475,000 ) $  (1,037,500 ) $  (1,600,000 )
Net Offering Proceeds $  4,525,000   $  11,462,500   $  18,400,000  
Net Tangible Book Value Pre-Financing $  2,921,974 (2) $  2,921,974 (2) $  2,921,974 (2)
Net Tangible Book Value Post-Financing $  7,446,974   $  14,384,474   $  21,321,974  
                   
Shares issued and outstanding pre-financing, assuming full conversion and authorized but unissued stock options   30,000,000 (1)   30,000,000 (1)   30,000,000 (1)
Post-Financing Shares Issued and Outstanding   35,000,000     42,500,000     50,000,000  
                   
Net tangible book value per share prior to offering $  0.097   $  0.097   $  0.097  
Increase/(Decrease) per share attributable to new investors $  0.115   $  0.241   $  0.329  
Net tangible book value per share after offering $  0.213   $  0.338   $  0.426  
Dilution per share to new investors ($) $  0.787   $  0.662   $  0.574  
Dilution per share to new investors (%)   78.72%     66.15%     57.36%  

(1) Assumes conversion of all issued preferred shares to common stock, conversion of 434,312 outstanding stock warrants, and conversion of 3,514,529 outstanding stock options, and conversion of 199,347 authorized but unissued stock options at $0.4382 per share.

(2) Net Tangible Book Value is adjusted for conversion proceeds for the outstanding warrants and stock options discussed at (1), including 199,347 authorized but unissued stock options with exercise price of $0.4382.

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The final table is the same as the previous two, but removes the assumptions of conversion of outstanding options and warrants and consideration of authorized but unissued stock options, instead only presenting issued shares (common shares, plus the assumption of conversion of all issued and outstanding preferred shares).

On Issued and Outstanding Basis: $5 Million Raise   $12.5 Million Raise   $20 Million Raise  
Price per Share $  1.00   $  1.00   $  1.00  
Shares Issued   5,000,000     12,500,000     20,000,000  
Capital Raised $  5,000,000   $  12,500,000   $  20,000,000  
Less: Offering Costs $  (475,000 ) $  (1,037,500 ) $  (1,600,000 )
Net Offering Proceeds $  4,525,000   $  11,462,500   $  18,400,000  
Net Tangible Book Value Pre-Financing $  1,718,380   $  1,718,380   $  1,718,380  
Net Tangible Book Value Post-Financing $  6,243,380   $  13,180,880   $  20,118,380  
                   
Shares Issued and Outstanding Pre-Financing   25,851,813 (1)   25,851,813 (1)   25,851,813 (1)
Post-Financing Shares Issued and Outstanding   30,851,813     38,351,813     45,851,813  
                   
Net tangible book value per share prior to offering $  0.066   $  0.066   $  0.066  
                   
Increase/(Decrease) per share attributable to new investors $  0.136   $  0.277   $  0.372  
Net tangible book value per share after offering $  0.202   $  0.344   $  0.439  
Dilution per share to new investors $  0.80   $  0.656   $  0.561  
Dilution per share to new investors (%)   79.76%     65.63%     56.12%  

(1) Assumes conversion of all issued preferred shares to common stock

Future dilution

Another important way of looking at dilution is the dilution that happens due to future actions by the company. The investor’s stake in a company could be diluted due to the company issuing additional shares, whether as part of a capital-raising event, or issued as compensation to the company’s employees or partners. In other words, when the company issues more shares, the percentage of the company that you own will go down, even though the value of the company may go up. You will own a smaller piece of a larger company. This increase in number of shares outstanding could result from a stock offering (such as an initial public offering, another crowdfunding round, a venture capital round, angel investment), employees exercising stock options, or by conversion of certain instruments (e.g. convertible bonds, preferred shares or warrants) into stock.

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If the company decides to issue more shares, an investor could experience value dilution, with each share being worth less than before, and control dilution, with the total percentage an investor owns being less than before. There may also be earnings dilution, with a reduction in the amount earned per share (though this typically occurs only if the company offers dividends, and most development stage companies do not pay dividends for some time).

The type of dilution that hurts early-stage investors most occurs when the company sells more shares in a “down round,” meaning at a lower valuation than in earlier offerings. An example of how this might occur is as follows (numbers are for illustrative purposes only):

In June 2014 Jane invests $20,000 for shares that represent 2% of a company valued at $1 million.

In December the company is doing very well and sells $5 million in shares to venture capitalists on a valuation (before the new investment) of $10 million. Jane now owns only 1.3% of the company but her stake is nominally worth $200,000.

In June 2015 the company has run into serious problems and in order to stay afloat it raises $1 million at a valuation of only $2 million (the “down round”). Jane now owns only 0.89% of the company and her stake is worth only $26,660.

If you are making an investment expecting to own a certain percentage of the company or expecting each share to hold a certain amount of value, it’s important to realize how the value of those shares can decrease by actions taken by the company. Dilution can make drastic changes to the value of each share, ownership percentage, voting control, and earnings per share. In some cases, dilution can also completely wipe out the value of investments made by early investors, without any person being at fault.

Investors should understand how dilution works and the availability of anti-dilution protection.

Dilution Protection for Other Shareholders

Previous investors have protection from dilution that does not apply to investors in this offering. Significant Holders are granted a right of first offer in Section 4 of the WayBetter, Inc. Investors’ Rights Agreement dated October 2015, as a form of protection from dilution. We grant “Significant Holders,” or those who own at least 250,000 outstanding shares of the company, prior to the Series B Preferred offering, and on a pre-stock split basis, the right of first refusal to purchase shares in new securities we may propose to sell after the date of that agreement. When we propose to undertake an issuance of new securities, such as the Series B Preferred Shares in this offering, we must give each Significant Holder written notice describing the type of new security, the price and the general terms. Each Significant Holder will have ten days after the notice is mailed or delivered to agree to purchase their pro rata share of the new securities. If a Significant Holder does not exercise their right of first refusal within the ten-day period, we have ninety days to sell or enter into an agreement to sell that portion of new securities. The right of first refusal in the agreement will end if we make an initial public offering.

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USE OF PROCEEDS

The net proceeds of this offering to the company, after expenses of the offering (payment to the placement agent for its services, legal and professional fees, printing, etc.) will depend on the final commission paid to North Capital Private Securities, among other things. Such net proceeds of this offering will be allocated based on the company’s priorities as follows:

The first $600,000 for new hire compensation to expand the product, engineering and marketing teams;
The next $250,000 for marketing and public relations;

The next $200,000 for product development;

The next $150,000 for international expansion;

The next $250,000 for existing employee compensation;

The next $200,000 for larger office space and other G&A needs; and

The next $350,000 for contingency spending.

Net proceeds over $2 million will be allocated approximately as follows:

25% for new hires
20% for product development

12.5% for marketing

12.5% for international expansion

10% for including existing employee compensation

20% unallocated (reserved)

We reserve the right to change the above use of proceeds if our management believes it is in our best interests. Examples of situations that could possibly lead to re-allocating the proceeds include stronger (or weaker) than expected user response to new products, stronger (or weaker) than expected response to the company’s products in international markets, or significant changes in macro-economic conditions.

If the net proceeds of this offering to the company, after expenses of the offering, exceed $3.5 million, we anticipate that these proceeds - along with forecasted revenues from our existing business - will be sufficient to support our plans for at least the ensuing 12-24 months.

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OUR BUSINESS

Overview

We were founded in 2010, as DietBet, Inc. with the goal of developing a social game to help people lose weight. On August 13, 2014, we filed an Amended and Restated Certificate of Incorporation changing our name from DietBet, Inc. to WayBetter, Inc., to reflect a broader mission of using gamification, social support, and financial incentives to help people adopt a range of healthy behaviors, such as exercising more, quitting smoking, managing stress, sleeping better, breaking addictions, learning new skills and languages, etc. We are currently operational, and producing revenues, but have not yet realized steady profits.

Principal Products and Services

Our primary product is a social weight-loss game called DietBet which currently exists in three formats:

the DietBet Kickstarter is a 4-week game in which players commit to lose 4% of their weight in 4 weeks;
the DietBet Transformer is a 6-month game in which players commit to lose 10% of their weight in 6 months; and

the DietBet Maintainer, currently in beta testing, is a 12-month game in which players commit to maintain their weight within a predefined range (currently +1% to -10%) for a year.

Players can sign up for whichever game they wish to play, or multiple games at the same time. The games are offered via iOS and Android apps and via web browsers. Players then pay the amount set for that game in the form of a commitment contract. At the start and at certain points in the game, players verify their starting weights with our Referees using a weigh-in protocol that entails taking and submitting photos of themselves weighing in. The commitments from all the players are pooled in the pot. Players who meet their goals without getting disqualified end up splitting the pot, less our commission.

Our commission is calculated as a percentage of the gross pot (total player payments) that varies based on the payment amount set for each Dietbet game.

At the end of the game we convert winnings into WayBetter Points, which can be redeemed by the players for cash (via PayPal or check). Points, however, expire without reimbursement pursuant to our Terms of Use after 12 months if an account remains inactive during that period.

We expect to parlay our experience and momentum with DietBet into other areas of healthy behaviors. For example, in 2016 we plan to publicly launch StepBet, a game designed to motivate players to walk more by competing with step data from Fitbit and other step trackers. StepBet is being beta tested as of February 2016.

We plan to launch other new products in order to expand into other areas of healthy behavior and lifestyle change, such as CigaBet (to quit smoking), SleepBet (to improve sleep), and CardioBet (to exercise more), among others.

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Skill-Based Games

We believe that our games are fundamentally skill-based, as the only way a player can receive a payout is by achieving a goal toward a healthy lifestyle, such as losing weight, quitting smoking, exercising more, etc. In the case of DietBet, winning is determined by whether a player reaches a pre-defined weight target, such as losing 4% of their starting weight in 4 weeks, as verified by DietBet’s referees. Weight-loss is a skill-based activity, which requires a combination of diet, exercise and discipline, and therefore the achievement of the desired outcome is not by chance but by effort and achievement, and is under the control and influence of players.

We believe that our games do not appeal to a "gambling instinct" insofar as the games have relatively low stakes and long game cycles. For example, the average fee paid by users to enter the Issuer’s DietBet games is $29.18 for a one-month game and $19.92 per month for a six-month game. For players who reach their goal (“winners”), the payout is typically 1.5 - 2.0 times their entry fee – thus generating net winnings of about $10 - $30 after one month of hard work. There is no way to win more quickly and there are no large prizes or jackpots. In addition, in order to keep the focus on weight-loss, the Issuer limits the number of concurrent games any one player can join to three. Participants play these games for the carrot-and-stick motivation around losing weight. For these reasons, we do not believe our games are online gambling.

In addition, the low entry fee enables participants to receive not only the chance to win back their money plus a prize if they attain their weight-loss goal, but other valuable benefits such as community support, empathy, accountability, tips from health and wellness experts, and healthy inspiration from the community of fellow players. As such, the we believe the initial fee paid may be considered as payment for these programmatic benefits, and not solely to win money.

We also believe that DietBet encourages players to participate in an activity that is designed to promote healthy weight loss, a goal that benefits society and that public policy supports and encourages.

How DietBet Works

We currently offer three formats of DietBet games. Our most popular is the Kickstarter, in which players commit to lose 4% of their starting weight in four weeks. We first launched the Kickstarter in 2012 as an invite-only beta test. In all of 2012 we had 9,487 Kickstarter players. In January of 2013, after a year of testing and iterating, we officially launched the Kickstarter to the public. On January 4, 2013 our CEO was a guest on The Today Show and we signed up 11,239 paying Kickstarter players in January alone --more than the entire previous year. In 2013, we ended up having a total of 135,529 Kickstarter players. In 2014, building on this momentum, we had 191,008 Kickstarter players, up 41% over 2013. This game has now facilitated meaningful weight loss for thousands of players. On average, winners in our Kickstarter games lose 9.3 pounds a month.

As we grew, we started getting requests from our users for a longer-term game with larger, but more gradual, weight loss goals. In response to this demand, in November 2013, we launched a six-month game called the Transformer. In this format, players commit to lose 10% of their weight in six months, with monthly milestones (and rewards) along the way. As of February 15, 2016, of the more than 50,000 players who had started a Transformer game, 26% had reached the 10% goal. These winners lost, on average, 24.6 pounds in a span of six months.

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With thousands of our players having reached healthy body-mass indexes (BMIs), we have been receiving increasing requests for a new kind of game to keep off the weight. To address this pent-up demand, we introduced another game format, The Maintainer, which challenges players to maintain their weight over the following year (within a range of +1% and -10%), with monthly weigh-ins and rewards. We launched a beta test of The Maintainer in September 2015 with a group of 299 players. That beta test is ongoing.

Our players are motivated by different factors. Some join with the primary motivation of winning money and competing but discover over time that they social bonds they make with their fellow “dietbetters” becomes the most sustainable aspect of the motivation.

How We Make Money and Verify Weights

At the end of our games, all the players who have reached the predefined goal, as verified by our Referees, split the pot evenly, after our cut. We make money by keeping a percentage of the pot as an administrative fee. This ranges between 10% and 25% depending on the bet size (see “Principal Products and Services” for details on our commissions). If the percentage of players who reach their goal in a game exceeds the percentage of the pot allocated to be split amongst these winners, we will forgo our cut in order to ensure that the winners get 100% of their deposit back. We call this our No-Lose Guarantee.

Since inception in 2012 through February 15, 2016, out of 15,469 games, the No-Lose Guarantee has been invoked 477 times, or 3.08% of the games. Expressing this in terms of the number of winners (players who reach their goal), out of 309,545 winners, 3,359 (1.09%) have gotten 100% of their money back as a result of the No-Lose Guarantee. The other 99% of winners have received more than 100% of their deposit back because the percentage of winners was less than the percentage of the pot allocated to the winners.

We verify starting and ending weights by having players submit photographic documentation of their weigh-ins to our team of Referees. Our “Refs” review these photos for compliance with our weigh-in guidelines (which include specific rules about what to wear and require a “weigh-in word,” written on a piece of paper, to appear in the photo, which serves as a timestamp).

Our Referees are mostly former DietBet players. In addition to overseeing our weigh-ins, they also handle customer service. We work hard to attain a high standard of quality and promptness in reviewing all weigh-in photos and in responding to customer service matters. We currently have 10 Refs who have, since our inception, reviewed over 7.5 million weigh-in photos.

Our Refs are currently all based in North America and we consider them an integral part of our business, not just a machine for rote review of weigh-in photos. They play a key role in helping us to improve our products by relaying user feedback to our developers and game designers, identifying bugs and feature suggestions from players, and providing valuable player feedback. In their spare time, they also send personalized “Milestone” notes to players congratulating them on their weight-loss accomplishments.

We also use proprietary algorithms to help maintain the integrity of our games. Our algorithms are designed to detect suspicious activity and in some cases we require players to submit video documentation of their weigh-in instead of photos. We are continually updating and improving our algorithms to detect and prevent cheating.

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You cannot play in a DietBet without putting money in the pot in the form of a commitment contract. As a result, we have generated revenue from nearly all our players since we launched. We also sell virtual products, the most popular being a $20 package of Weigh-In Tokens that lets players in our long-term games weigh-in regularly with our Referees to help them stay on track.

We anticipate that future revenue streams will continue to come from new products such as StepBet, selling advertising and sponsorships, selling curated products from our own store, and selling subscriptions to premium coaching services.

Our Most Valuable Asset: Our Community of Players

Through our game design we encourage healthy, gradual weight loss. For starters, we do this by not giving extra credit for losing the most weight, or for losing weight the fastest. Indeed, we disqualify players if they lose too much weight in a game (more than 3 times the goal amount). We also do not allow players to enter our games if their body-mass index, or BMI, is below 18.5 (considered underweight by the National Institutes of Health) or if their BMI would be required to drop below 18.5 in order to reach their target. We offer money-back guarantees during the start of our games to let players try it out with no risk. We also have compassionate policies that allow players to drop out in certain cases when there is a medical necessity (such as a pregnancy).

Our users are core to our success, not just because we generate revenue from them. Our customers also volunteer to test our new products (when we have a new idea to test, we announce it in our games and get hundreds or sometimes thousands of applications for testers). They lead and host games as organizers and in the process invite their friends. They give us valuable feedback about bugs and new features. They even sometimes work for us as we hire Referees from our player pool (we normally recruit Referees by posting job openings in our games). And they serve as testimonials: we feature over 150 players and their dramatic success stories on our homepage. In addition, players who have lost weight with DietBet often become walking advertisements for DietBet as their friends and co-workers approach them to ask how they lost the weight. Many also blog and post on social media about their experiences with DietBet. This can lead to a positive feedback loop where the health and happiness of our players fuels the growth of our business.

Research Study

To leverage the powerful network effects and collective wisdom of our community, we ask our players to complete a survey at the end of their games explaining how they lost the weight. We partnered with a team at Brown Medical School, led by Dr. Tricia Leahey, an obesity expert, to design this survey and analyze the data. (We have data from over 12,000 players to date). Our goal with this data collection is to create an objective and empirical dataset on the efficacy and popularity of various diets, commercial weight-loss programs, apps, and devices. We call this The DietBetter Report and we plan to publish our findings in the future.

In addition, Dr. Leahey published a paper on July 7, 2014 about the efficacy of DietBet in the Journal of Medical Internet Research: Serious Games, DietBet: A Web-Based Program that Uses Social Gaming and Financial Incentives to Promote Weight Loss.

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Market

According to MarketData Enterprises, 108 million Americans go on 4 to 5 diets a year. Americans spend over $60 billion annually on weight loss products and services and, according to MarketData, 83% of dieters prefer “do-it-yourself” solutions. We believe this comprises the current market for our primary product, DietBet.

We believe that as we expand our services beyond weight loss to healthy lifestyle products like StepBet, we will be expanding our target audience to include people of healthy BMIs who want to be more active and use “wearables”, i.e. activity-tracking devices. The worldwide market for wearable devices is set to grow 173%, from 26.4 million units shipped in 2014 to 72.2 million in 2015, according to a press release on June 18, 2015 regarding the International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker estimates. Shipment volumes are expected to experience a compound annual growth rate of 42.6%, reaching 155.7 million units shipped in 2019. IDC also reports that consumer spending on the wearable devices market is growing faster than on any segment in the global consumer electronics market. The potential growth of this market represents an opportunity for us as we plan to roll out new games in which players with these devices and sensors can compete to walk and exercise more, sleep better, etc.

In addition, we plan to expand internationally. According to the World Health Organization’s Fact Sheet on Obesity from January 2015, 1.9 billion adults in the world are overweight and most of the world's population now lives in countries where overweight and obesity conditions kill more people than underweight conditions (all high-income and most middle-income countries). Over 10% of DietBet players are outside the United States and we believe there is a growing market for DietBet internationally. To this end, we recently signed a Memorandum of Understanding with a large weight-loss company in China, China Showyu Healthy Group Limited, to partner exclusively on developing the market in China. Showyu also made an equity investment in WayBetter.

Marketing/Distribution Channels

To attract players for our games, we offer a marketplace of DietBet games, where anyone with access to the Internet can find an assortment of DietBet games starting soon.

To lead these games and promote our brand, we have worked with over 250 health and wellness influencers as “game hosts”. This includes celebrities as well as a long tail of bloggers, social media influencers, and authors. Celebrities include Jillian Michaels (former star of NBC’s The Biggest Loser television show), Chris and Heidi Powell (stars of ABC’s Extreme Weight Loss), Tim Ferriss (author), Tony Horton (star of P90X workout videos), and Laila Ali (former boxer and the daughter of Muhammad Ali). Our largest Kickstarter DietBet game to date was hosted by the Powells in January 2015 with over 12,000 players and a pot of over $360,000.

In these hosted games we offer a revenue sharing arrangement to the game’s host. This arrangement typically requires that the game host promote his/her Dietbet to fans on his/her social media channels. In exchange we share 10% of the gross pot with the host plus performance incentives if the game reaches specified player count milestones. The percentage of the pot we share with the game host depends on his/her level of influence along with the number of players that join their game. For non-celebrity bloggers, their cut typically works out to between 10-15% of the pot. For VIP bloggers, their cut is typically 15-20% of the pot. Finally our celebrity partners command a larger revenue share that typically works out to 15-25% of the pot. Structuring the arrangements in this way gives our host-partners a financial incentive to recruit large numbers of fans into their games. By enabling influencers to monetize their audiences, and to interact with their fans in an engaging way, we strive to foster partnerships that work sustainably for our game hosts and us. Of our top 25 DietBet game host partners (based on player count), 100% of them have worked with us on a repeat basis.

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In addition, we allow our players to set up and organize their own games among friends and co-workers. In these organic games we do not normally share our cut with the game’s organizer and therefore our margins in these games are higher than in games with professional hosts.

We have also worked with magazines and other health and wellness brands like Fitness, Shape, Withings, and RunKeeper to lead games with their readers and customers. We also work with charities to host games as fundraisers, where a percentage of the pot can be set aside for the charity. In the case of charities, we will often reduce our cut to facilitate more of the pot going to the charity. We also let players in any game lose weight for a cause they support by pledging a percentage of their winnings to the charity of their choice.

New users are increasingly coming to us via word-of-mouth as players who have had positive experiences tell their friends about DietBet. We have also received press coverage in The Wall Street Journal, The New York Times, US Weekly, CNN, and on ABC News and The Today Show, in addition to other media outlets around the world.

We believe advertising can become a source of growth in the future, however, and we intend to increase our investment in marketing to boost brand awareness and new user acquisition in the future. We have been steadily increasing the lifetime value of each player as we launch new longer game formats that serve to retain customers for longer periods of time. An increase in lifetime value could make advertising a more cost-effective channel for us going forward.

Competition

We have competitors for our primary product, DietBet. Competitors include HealthyWage, Stickk, Pact, MyFitnessPal, Noom, LoseIt, Weight Watchers, and SparkPeople, among others. As we expand into other areas of healthy behaviors and lifestyle (beyond weight loss), we may also compete with other health and fitness companies that have communities, applications, and products to help motivate people to live healthier lives. Some competitors include FitBit, Nike, Under Armour (with its recent acquisitions of MyFitnessPal and MapMyRun), RunKeeper, Strava, Azumio, among others.

Pact, Stickk, and HealthyWage all promote commitment contracts as a way to increase your motivation and willpower. However, of these Pact does not currently offer a product specifically targeting weight loss. And none of these companies has comparable partnerships with large numbers of health and wellness influencers, an asset which we have spent years developing and cultivating.

Weight Watchers and SparkPeople both feature strong components of community support, but neither emphasizes gamification, competition, or financial incentives. In addition, Weight Watchers meetings are normally held offline, in places like church basements, schools, and in Weight Watchers’ shops. We believe such physical meetings do not appeal as much to younger consumers who are looking for more convenient, mobile solutions.

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Certain other companies, such as MyFitnessPal, LoseIt, and Noom, offer sophisticated activity and nutrition tracking functionality but little by way of gamification and no financial incentives.

In addition, we may start to compete more with companies in the corporate wellness market. Such competitors include Stickk, Limeade, Keas, Rally, Retrofit, Wellcoin, Rise, and ShapeUp, among others. To penetrate the corporate wellness market we may seek partnerships with some or all of these companies rather than being direct competitors.

There are, of course, thousands of other companies in the highly fragmented weight-loss, fitness, and wellness space. While we would not consider most to be direct competitors, we do compete with them for mindshare and share-of-wallet. Fortunately for all of the players, this is a large and fragmented space that can, and does already, support a diverse ecosystem of competing and complementary products and services. Consumers tend to try lots of approaches: gyms, commercial weight-loss programs, wearables, diet books, personal trainers and coaches, nutraceuticals, meal replacements, and apps and online tools. We believe the consumer appetite to try lots of solutions can work in our favor as a new entrant, especially if we can deliver a sustainable and efficacious solution for many of them.

Customers

To date we have had over 350,000 paying consumers who have registered a total of more than 4 million pounds lost with us. 10% of our users are outside the United States and we plan to invest in international growth. 14.5% of DietBet users are men, which is par for the industry and our average customer is 36 years old. The average starting weight is 235 pounds for our male users and 190 pounds for our female users.

We see a surge of customers every January, as people set their resolutions for the new year. We also see seasonal peaks in the spring as people want to get in shape for the summer and again in September and October as people return from their summer vacations. We also experience troughs during the summer and from Thanksgiving to Christmas as consumers tend focus on things other than weight loss. We believe that some of our new products, particularly StepBet, may balance out this seasonality as consumers (in the Northern Hemisphere) walk more during the warmer summer months.

Suppliers

We currently utilize two payment processors to transact payments to/from our users: (1) PayPal, a publicly traded online payments processor; and (2) Braintree, which was acquired by PayPal in 2013. Merchant fees charged by these providers are as follows:

 

PayPal - payments received from users: 2.9% + $0.30 per transaction

 

PayPal - payments sent to users: The lesser of 2% of transaction value or $1.00 per transaction

Braintree - credit/debit card payments from users: 2.5% of transaction value + $0.30 per transaction

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We also work with several dozen vendors to provide various services, from sending out user emails with Mandrill, to managing business development leads with Salesforce, to monitoring our servers 24/7 for outages with Pingdom, to tools that let us track and manage customer service requests like UserVoice. Whenever possible, we seek cost-effective solutions that make it easier and faster to design, deploy, and maintain our products so we can continue to grow our business.

Research and Development

We have invested $1,096,538 in research and development, and in product development, such as StepBet.

Employees

We currently have nine full-time employees and one part-time employee. We also currently work with over 20 contractors around the U.S. and abroad, including a technical team in Moldova. Consultants, agencies and other contractors with whom we work are typically referred to us through our employees’ professional networks and are vetted through an interview process. Prior to beginning any work, consultants sign our standard WayBetter, Inc. Consulting Agreement, which covers a number of legal and contractual terms including confidentiality, ownership of deliverables, conflicts of interest, project scope and compensation terms. This agreement gives us the right to terminate the arrangement with a consultant at any time with no notice.

As we grow, we plan to develop more technical expertise in-house and gradually reduce our reliance on technical contractors as we hire more engineers and migrate key technical functions in-house.

Intellectual Property

We have trademarks in the United States for DietBet and DietBetter and pending trademarks for WayBetter and The WayBetter Way. We own over 100 URLs that relate to our current and prospective products. We do not own any patents.

Litigation

We are not involved in any litigation or any material “legal proceedings,” including bankruptcies and administrative proceedings. None of our directors, officers or affiliates is a party to a material legal proceeding.

OUR PROPERTY

We do not own any real estate or significant assets.

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Results of Operations

The sum of all monies paid by players to enter the various games (e.g. DietBet, StepBet) plus all monies paid to purchase virtual goods is defined as Gross Transaction Volume, or “GTV”. In essence GTV represents the total dollars transacted by customers on the WayBetter platform. GTV is a non-GAAP measurement which differs from the presentation of net revenues in the financial statements. The company’s net revenue refers to the sum of commissions retained by the company. The company’s commission ranges from 10-25% depending on the dollar amount of the commitment. For the vast majority of DietBet games, the company’s commission is 25%.

Other revenue includes the sale of virtual goods to players in DietBet games; the most common example of virtual goods is weigh-in tokens, which are offered to players in long-term DietBet games who are looking for weekly accountability

The company recognizes revenue according to the following guidelines:

For games with a duration of 1 month or less, revenue is recognized at the conclusion of the game.

For games with a duration over 1 month, revenue is estimated monthly over the course of the game. At the conclusion of the game, revenue is adjusted as necessary.

Revenue from the sale of virtual goods is recognized at the time the virtual good is redeemed or when it expires.

Pursuant to changes to the company's Terms of Use implemented in September 2015, we anticipate some number of WayBetter Points to expire and be forfeited starting in September 2016 by customers with WayBetter accounts that have been inactive for twelve months. If and when this happens, the company may be able to recognize as revenue some or all of the forfeited points at a rate of 1 point = $1.00. Because this is a new policy, the company has not estimated the amount of any potential incremental revenue from forfeited points.

GTV for the year ended December 31, 2014 (“FY 2014”) was $8,626,197, a 108% increase from GTV of $4,142,192 in FY 2013. The main driver of the GTV increase from FY 2013 was the increase in the company’s customer base. GTV for the six months ended June 30, 2015 was $6,453,888, compared to $4,434,284 for the six months ended June 30, 2014.

The company’s net revenue for FY 2015 was $3,130,199, a 53% increase over FY 2014. The company’s net revenue for FY 2014 was $2,047,873, a 194% increase from $695,553 in 2013. Cumulatively the company’s net revenue has increased 350% from 2013 to 2015. The company’s net revenue for the six months ended June 30, 2015 was $1,560,979, compared to $1,015,451 for the six months ended June 30, 2014.

Cost of revenues consists of financial transaction costs, “affiliate” payments to partners who host DietBet games, the cost of prizes given away during games and data hosting fees. Cost of revenues were $978,045 in FY 2014, compared to $439,042 in FY 2013, resulting in gross margins of 52.2% and 36.9%, respectively. The improvement in gross margin was due to changes in the company’s commission structure implemented in 2013. Cost of revenues for the six months ended June 30, 2015 was $735,870 compared to $503,260 for the six months ended June 30, 2014, resulting in gross margins of 52.9% and 50.4%, respectively.

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The company’s operating expenses consist of payroll, technology, sales and marketing, professional services (including contracted service providers), and general and administrative costs including rent. Operating expenses in FY 2014 amounted to $1,667,178, a 40% increase from $1,190,401 from FY 2013. The primary components of the increase from FY 2013 to FY 2014 were:

 

a 53% increase in general and administrative expenses, including rent and insurance;

a 245% increase in professional fees. This was largely driven by legal fees associated with financing transactions and a significant increase in the number of customer support contracted service providers to keep pace with the company’s user growth.

a 60% increase in compensation and benefits. This was driven almost entirely by the fact that Matt Daniel joined the company as a full-time employee in November 2013 and Alison Weick joined as a full-time employee in January 2014. Prior to those dates Daniel and Weick were paid as consultants.

For the period from January to June 2015, the operating expenses were $1,349,580. The primary components of these 2015 interim operating expenses were:

 

$713,175 in compensation and benefits;

 

$189,748 in sales and marketing; and

 

$186,834 in general and administrative expenses.

For the period from January to June 2014, the operating expenses were $690,116. The primary components of these 2014 interim operating expenses were:

 

$360,911 in compensation and benefits;

 

$71,160 in sales and marketing; and

 

$87,080 in general and administrative expenses.

Depreciation charges included in general and administrative expenses for the six months ending June 30, 2015 amount to $2,994, and for the years ending December 31, 2014 and 2013 amounted to $2,879 and none, respectively.

Amortization charges for software development costs included in general and administrative expenses for the years ending December 31, 2014 and 2013 amounted to $34,240 and $33,036 respectively; and for the six months ended June 30, 2015 and the six months ended June 30, 2014 amount to $3,475 and $16,518 respectively. The decrease is due to software development costs becoming fully amortized in 2015.

Sales and marketing totaled $253,531 and $209,294 for the years ended December 31, 2014 and 2013, respectively, and for the six months ended June 30, 2015 and the six months ended June 30, 2014 were $189,748 and $71,160 respectively. The increase is due to the company’s expanded efforts to attract and acquire new customers through various channels.

Our current operations focus on attracting as many players as possible to our games. Aside from overhead, the primary expense in the near future will be on payments to social media influencers to drive players into games. The company has also been testing other channels for player acquisition, including online advertising. Currently the company spends less than $10,000 a month on online advertising (mostly on Facebook and Google). Online advertising is iterative and as the company optimizes its efforts (to lower the cost of customer acquisition while at the same time increasing the annual revenue per customer), online advertising could ramp up quickly. If online advertising becomes cost-effective and profitable, the company’s investment in online advertising could outstrip that of affiliate marketing efforts to influencers.

The company expects to spend at least $25,000 on online advertising over approximately the next six months.

Assuming continued increases in payroll from additional hires and future transaction size consistent with historical transactions, we anticipate that revenues will support the operations of the company when the company has approximately 100,000 monthly active paying users of our various products. Currently the number of monthly active paying users ranges between approximately 25,000 and 50,000, depending on the time of year.

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A high level breakdown of this break-even scenario is as follows:

ITEM
MONTHLY
AMOUNT
COMMENTS
Gross Transaction Volume $3,000,000 100,000 players x $30 avg. transaction
Less Payouts/Refunds ($2,220,000)  
Net Revenue $780,000 26% cut (weighted average)
Direct Expenses ($360,000) Merchant fees, user acquisition costs
Contribution Margin $420,000 14% of GTV
Indirect Expenses ($400,000) Payroll, marketing, professional services, G&A
Net Profit $20,000  

Liquidity and Capital Resources

We have not generated profits since inception, and sustained a net loss of $609,448 in FY 2014, a decrease from the net loss of $978,184 in FY 2013. The company’s net loss for the six months ended June 30, 2015 and the six months ended June 30, 2014 was $522,579 and $184,667, respectively. The company has, as of June 30, 2015, $4,885,092 cash on hand. The company has recorded losses from operations from the time of inception in the total amount of $3,607,194, as of June 30, 2015.

The company’s operations have been financed to date by a combination of revenue and investment capital. The company was initially capitalized by equity investments from our shareholders in the amount of $1,109,019 when the company issued common and Series Seed Preferred Stock. In 2012 and 2013, the company issued $908,000 of convertible notes which were subsequently converted into Series Seed Preferred Stock. In 2014, the company issued Series A Preferred Stock, which generated $2,774,060. In October 2015, the company issued Series A-1 Preferred Stock, which raised $433,411.

The company has not committed to make any capital expenditures. We have no bank lines.

As listed on the balance sheet in the liabilities section, Customer Deposits include earnings from previous game winnings that are held in deposit with the company, as well as amounts from current games estimated to be paid out by the company to winners of those current games. In certain instances, the amount accumulated and estimated in the customer deposit accounts may exceed the available cash. See “Risk Factors – We may not have enough cash on hand to redeem players’ winnings.”

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Trend Information

From 2012 through 2015, the company’s sole product has been DietBet games in the various formats available. Beginning in 2016, we plan to expand into other areas of healthy behavior and lifestyle change. Examples include StepBet (to exercise more), CigaBet (to quit smoking), and SleepBet (to get more sleep). As the company introduces more products, we believe we will reach a larger market. In addition, we plan to expand in China with our partnership with China Showyu Healthy Group Limited.

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DIRECTORS, EXECUTIVE OFFICERS AND SIGNIFICANT EMPLOYEES

Name
Position
Age
Term of Office
Executive Officers:
James Rosen CEO and Founder 45 Appointed to indefinite
term of office, July 22,
2010
Matt Daniel CFO
Vice President of
Business Development
47 Appointed to indefinite
term of office,
November 2013
Alison Weick


Vice President of Brand
Marketing

40


Appointed to indefinite
term of office, January,
2014
Sean Conrad


VP of Product

40


Appointed to indefinite
term of office,
February 2015
Directors
James Rosen


Chairman


45


Appointed to indefinite
term of office, July 22,
2010
Randy Nicolau


Director


45


Appointed to indefinite
term of office,
November 18, 2011
Patrick George

Director

43

Appointed to indefinite
term of office,
November 18, 2011

Executive Officers

None of our executive officers work for other companies.

James Rosen, Founder and Chief Executive Officer

Jamie Rosen is WayBetter’s founder and Chief Executive Officer. He has served in this position since he incorporated the company as DietBet, Inc. in July 2010. Jamie came up with the idea for DietBet after seeing friends competing in an office weight loss pool. Jamie has more than 20 years of experience as an inventor and entrepreneur and 10 pending and/or issued US patents. In 2007, he sold several of his pending patents to Yahoo! He dropped out of Harvard Business School to launch his first internet company, Comet Systems, which was acquired in 2004. At Comet, Jamie was co-Founder and President and led new product innovation, fundraising, and business development. He has an A.B. with honors from Harvard College and was a Lemelson Fellow in Innovation, Invention, and Creativity at Hampshire College.

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Matthew Daniel, CFO and Vice President of Business Development

Matt Daniel is one of the company’s initial team members and is currently serving as the company’s CFO and VP, Business Development and Operations. Matt has been with the company since February 2012 and has been leading the Business Development and Operations functions since that time. He was appointed CFO effective November 1, 2015. Matt started as a consultant to WayBetter in March 2012 and joined as a full-time employee in November 2013. Prior to joining WayBetter, Matt spent five years in Business Development (Sep 2006 – Feb 2012) and five years running operations (May 2001 – Aug 2006) for Town Sports International, a $500 million publicly traded health club operator. Earlier in his career Matt spent four years in management consulting with Andersen Consulting. Matt holds an MBA from the Kellogg Graduate School of Management and a B.S. in systems engineering from the University of Virginia.

Alison Weick, Vice President of Brand Marketing

Alison Weick is one of the company’s initial team members and is currently serving as the company’s VP, Brand Marketing. She has been with the company since August 2011 in various roles. She first joined as a consultant and led the company’s product development efforts from August 2011 – January 2014. Upon joining WayBetter as a full-time employee in January 2014, Alison served as the VP, Product Development until she shifted into her current marketing role in June 2015. Prior to working with WayBetter, Alison worked at Weight Watchers in product development and e-commerce from May 2006 - February 2010. In that role she was a brand manager for all Weight Watchers consumer products sold in meeting rooms and online (a $150 million line of business). From February 2010 – April 2012 Alison worked at Barnes & Noble in the BN.com division. She holds a B.S. in Applied Economics from Cornell University and an MBA from Harvard Business School.

Sean Conrad, VP of Product

Sean T. Conrad is currently the VP of Product, responsible for Marketing and Analytics. He joined WayBetter in February 2015. Prior to that, he was the VP, Product Development at Mindspark Interactive Network, Inc., a division of IAC, from May 2011 -January 2015. In that role Sean oversaw the product roadmap and creation of over 100 direct marketing desktop, mobile, and browser extension applications. Sean holds a B.S. in Biology from Penn State University and a M.S. in Information Science from the University of Pittsburgh. He began his career as a programmer for Comet Systems, where he worked with Rosen and Daniel.

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Directors

WayBetter’s Board of Directors holds four to six meetings per calendar year. The purpose of these meetings is to discuss strategic options contemplated by the company and for the board to provide basic governance including the review and approval of officer compensation, stock option grants, annual strategic objectives, budgets and company financial targets.

We have recently formed a Compensation Committee of disinterested directors to approve compensation based on certain guidelines, as described in “Compensation of Directors and Officers.”

We have also recently formed an Audit Committee to provide oversight of financial reporting and disclosure. The Audit Committee will assist the Board to fulfill its corporate governance and oversee responsibilities in relation to the company’s financial reporting, internal control system, risk management system and internal and external audit functions. The Audit Committee consists of two board members. Our Chief Financial Officer will serve as advisor/liaison to the audit committee.

A director may be removed upon the vote or written consent the stockholders entitled to elect such director, including, as applicable, the approval of any stockholders or other entities entitled to nominate such director pursuant to subsections 2.2(a), 2.2(b), 2.2(c) or 2.2 (d) of the Amended and Restated Voting Agreement, as may be amended from time to time pursuant to Section 10.5 therein.

Patrick George, Director

Patrick George joined WayBetter’s Board of Directors on February 17, 2013. He is Chief Investment Officer of Halstatt, LLC, and has been in this position since June 2009. He is responsible for managing the financial assets of a large family office based in Naples, FL, where he oversees investments across a wide variety of asset classes, including public and private equities, fixed income, commodities, hedge funds and various other alternative investments. Since January 2011, he is also a partner of Halstatt Real Estate Partners, a real estate private equity firm developed and sponsored by Halstatt, which targets investments in commercial and residential real estate primarily located in South Florida. Mr. George received an undergraduate degree, with honors, from Harvard College where he concentrated in Economics. In addition, he holds an MBA from Harvard Business School, where he studied with Rosen.

Randy Nicolau, Director

Randy Nicolau joined WayBetter’s Board of Directors on November 18, 2011. Since December 2011, Randy has held the position of CEO and Chairman of Poppin, where he is responsible for setting the strategic vision, raising capital, and overseeing operations of the company. Before Poppin, Randy founded Demdex, the first online Data Management Platform (DMP), in 2008. He served as CEO, where he was responsible for operations and growth. Demdex was acquired by Adobe Systems (NYSE: ADBE) in January 2011. Randy graduated from Harvard University in 1992, where he studied with Rosen.

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COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

For the fiscal years ended December, 2010, 2011, 2012, 2013, 2014, and 2015, we compensated our three highest-paid executive officers as follows:

Name


Capacities in
which
compensation
was received
2010 Cash
compensation

2011 Cash
Compensation

2012 Cash
Compensation
(includes
consulting fees)
2013 Cash
Compensation
(includes
consulting fees)
2014 Cash
Compensation

2015 Cash
Compensation

James Rosen CEO $12,500 $117,500 $148,500 $135,000 $165,250, plus $79,250 of back due pay for services rendered in 2012 and 2013 $207,750 plus $90,000 of back due pay for services rendered in 2010
Alison Weick Product Development Consultant in 2012 & 2013; VP of Brand Marketing 2014 N/A N/A $93,369 $120,023 $145,208, plus $74,375 of back due pay for services rendered in 2012 and 2013 $157,790
Matt Daniel Business Development Consultant from 2012 through Oct 2013; VP of Business Development thereafter N/A N/A $71,634 $127,500 $145,208, plus $74,375 of back due pay for services rendered in 2012 and 2013 $193,333

Alison Weick was paid as consultant from January 2012 through December 2013 and joined the company as a full-time employee January 1, 2014. Matt Daniel was paid as a consultant from February 2012 through October 2013 and joined the company as a full-time employee November 1, 2013.

The table below contains the annualized salaries for our top three executive officers as of December 31 for each of the years 2011-2015.

Name 2011 Salary 2012 Salary 2013 Salary 2014 Salary 2015 Salary
James Rosen $117,500 $180,000 $180,000 $192,000 $210,000
Alison Weick N/A N/A N/A $170,000 $170,000
Matt Daniel N/A N/A $170,000 $170,000 $190,000

Other than cash compensation, health benefits and stock options, no other compensation was provided.

James Rosen also received two relocation loans; see “Interest of Management and Others in Certain Transactions.”

For the fiscal year ended December 31, 2014 and December 31, 2015 our directors did not receive any compensation.

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SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN SECURITYHOLDERS

The following table sets out, as of the date hereof, our voting securities that are owned by executive officers and directors, and other persons holding more than 10% of our voting securities, or having the right to acquire those securities.

Title of class



Name and
address of
beneficial owner

Amount and
nature of
beneficial
ownership
Amount and
nature of
beneficial
ownership
acquirable
Percent of class



Common Stock James Samuel Rosen c/o WayBetter, Inc. 205 East 42nd Street, 17th Floor, New York, NY 10017 9,663,434 shares, of which 4,831,717 shares are directly owned, and 4,831,717 shares held by Mariana Gomez-Pimienta, his spouse (same address) 96,514 stock options 88.14%
Common Stock Ninth Avenue South Investments III, LLC, 2640 Golden Gate Parkway #105, Naples FL 34105 0 shares of common stock 3,208,500 shares, of which 2,882,766 shares are convertible from Preferred Stock, 217,156 are Warrants for Common Stock, 108,578 are Warrants for Series A Preferred Stock 22.6%
Common Stock All Executive Officers and Directors as a Group (including Mr. Rosen) 9,782,870 shares, direct ownership (including 4,831,717 shares held by Ms. Gomez- Pimienta) 1,819,657 stock options and 100,534 shares are convertible from Preferred Stock 90.74%
Preferred Stock Ninth Avenue South Investments III, LLC, 2640 Golden Gate Parkway #105, Naples FL 34105 2,882,766 shares, direct ownership 108,578 Series A Preferred Warrants 16.74%
Preferred Stock All Executive Officers and Directors as a Group 100,534 shares, direct ownership N/A 0.67%

- 43 -



The final column (Percent of Class) includes a calculation of the amount the person owns now, plus the amount that person is entitled to acquire. That amount is then shown as a percentage of the outstanding amount of securities in that class if no other person exercised their rights to acquire those securities. The result is a calculation of the maximum amount that person could ever own based on their current and acquirable ownership, which is why the amounts in this column may not add up to 100% for each class.

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INTEREST OF MANAGEMENT AND OTHERS IN CERTAIN TRANSACTIONS

We made two relocation loans to James Rosen, the founding shareholder and CEO, in 2014 and 2015, when he relocated with his family from Mexico City to New York. We did not have any independent directors at the time the transactions were approved.

The terms of the loans are as follows:

(1)      In September 2014, we issued a $150,000 relocation loan to James Rosen. The note bears interest of 1.89% per annum and matures on September 1, 2021. No payments are required on the note until maturity when all principal and unpaid interest come due, though the note can be pre-paid at any time without penalty. The note is collateralized by 1,351,108 shares of Common Stock held by James Rosen.

(2)      In September 2015, we issued a second $100,000 loan to Rosen, for additional relocation expenses. The note bears interest of 1.89% per annum and matures on September 16, 2022. No payments are required on the note until maturity when all principal and unpaid interest come due, though the note can be pre-paid at any time without penalty. The note is collateralized by 900,739 shares of Common Stock held by James Rosen.

Patrick George, one of our directors, is also an officer, director or partner in Ninth Avenue South Investment III, LLC, whose investments are reflected in “Security Ownership of Management and Certain Securityholders.”

On August 13, 2014, one of our game hosts purchased 525,430 shares of Series A Preferred Stock, at a price of $0.4758 per share, on the same terms as the other investors in the Series A round. This game host had previously received $50,000 as payment for services rendered hosting DietBet games, under standard terms no more favorable than what we offer to other game hosts.

- 45 -


SECURITIES BEING OFFERED

General

We are offering Series B Preferred Stock to investors in this offering.

The following description summarizes important terms of our capital stock. This summary does not purport to be complete and is qualified in its entirety by the provisions of the Amended and Restated Certificate of Incorporation (which will be filed with the Secretary of State of the State of Delaware after the first closing of this offering, to be determined at our sole discretion) and our Bylaws, copies of which have been filed as Exhibits to the Offering Statement of which this Offering Circular is a part. For a complete description of WayBetter, Inc.’s capital stock, you should refer to its Amended and Restated Certificate of Incorporation and Bylaws, and applicable provisions of the Delaware General Corporation Law.

Immediately following the completion of this offering and the filing of the Amended and Restated Certificate of Incorporation, our authorized capital stock will consist of 50,000,000 shares of Common Stock, $0.001 par value per share, and 35,091,712 shares of Preferred Stock, $0.001 par value per share, of which 20,000,000 shares are designated as Series B Preferred Stock, 6,330,413 shares designated as Series A-1 Preferred Stock, 6,547,657 designated as Series A Preferred Stock, and 7,912,402 designated as Series Seed Preferred Stock. As of October 20, 2015, the outstanding shares of WayBetter, Inc. included: 10,110,000 shares of Common Stock, 7,287,315 shares of Series Seed Preferred Stock, 5,830,306 shares of Series A Preferred Stock, and 581,838 shares of Series A-1 Preferred Stock, each on a pre-stock-split basis.

- 46 -


Series B Preferred Stock

Dividend Rights

Holders of our Series B Preferred Stock are entitled to receive dividends, if any, as may be declared from time to time by the board of directors out of legally available funds. Series B Preferred Stock will receive dividends, if any, in preference to the holders of Common Stock, Series A-1, Series A and Series Seed preferred stock. The dividend rate is also higher for the Series B Preferred Stock than for any other series or class of stock.

The dividends are not cumulative and are available when, as, and if declared by the Board. There is no requirement or penalty for us to declare dividends. We have never declared or paid cash dividends on any of our capital stock and currently do not anticipate paying any cash dividends after this offering or in the foreseeable future.

Right to Receive Liquidation Distributions

In the event of our liquidation, dissolution, or winding up, holders of our Series B Preferred Stock will be entitled to receive, prior and in preference to the holders of Series Seed Preferred Stock, Series A Preferred Stock, Series A-1 Preferred Stock, and the Common Stock, an amount per share equal to $1.00 (subject to adjustment for stock splits, reorganizations, and the like). If the assets of the company are insufficient to pay all holders of Series B Preferred Stock, amounts distributed will be reduced pro rata in proportion to the amounts each holder of Series B Preferred Stock would otherwise be entitled. The Series B Preferred Stock, like the other series of preferred stock, does not participate in the distributions made to the Common Stock after distributions have been made on the Preferred Stock.

Conversion to Common Stock

Holders of the Series B Preferred stock will have the right to convert their shares to Common Stock at any time, and will be automatically converted to common stock upon the occurrence of an “Automatic Conversion Event” as described in the Amended and Restated Certificate of Incorporation. The conversion rate may change from time to time if we complete a stock split, reorganization, recapitalization, or the like, but the initial conversion rate will be one-to-one. The conversion rate of the Series B Preferred Stock will not be adjusted as a result of future issuances of our capital stock below the offering price of the Series B Preferred Stock.

Redemption

The Series B Preferred Stock, like the other series of preferred stock, is not redeemable.

Voting Rights

The Series B Preferred Stock is non-voting except as required under law. Generally, this means that the holders of Series B Preferred Stock may vote if any proposed amendment to the powers, preferences or special rights of the Series B Preferred Stock would affect the holders of the Series B Preferred Stock adversely, but will not adversely affect the other series of Preferred Stock. The holders of Series B Preferred Stock are subject to a drag-along provision as set forth in the Subscription Agreement, pursuant to which each holder of Series B Preferred Stock agrees that, in the event the Company’s Board and the holders of a majority of the Company’s voting stock vote in favor of a sale of the company, then such holder of Series B Preferred stock will vote in favor of the transaction if such vote is solicited, refrain from exercising dissenters’ rights with respect to such sale of the Company, and deliver any documentation or take other actions reasonably required, amongst other covenants..

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Rights and Preferences

The Series B Preferred Stock can be converted to Common Stock anytime at the option of the holder at the then applicable conversion rate. All shares of Preferred Stock will be automatically converted into shares of common stock, at the then applicable conversion rate for each respective series, upon a firm commitment underwritten initial public offering pursuant to an effective registration statement filed under the Securities Act of 1933 with aggregate proceeds of at least $20,000,000, or upon the request of the holders of a majority of the outstanding Series A-1 Preferred Stock, Series A Preferred Stock and Series Seed Preferred Stock, voting together as a single class. Adjustments to the conversion price of the Series B Preferred Stock will not be made in the event that the Company issues Additional Shares of Common (as defined in the Amended and Restated Certificate of Incorporation) for a consideration per share less than the then applicable conversion price per share of the Series B Preferred Stock.

Holders of Series B Preferred Stock do not, by virtue thereof, have any rights of first offer with respect to future issuances of Company capital stock, rights to require the Company to redeem the Series B Preferred Stock, rights to demand registration of the Series B Preferred Stock, or rights to receive certain information described in the Company’s Investors’ Rights Agreement. Certain, but not all, of the foregoing rights are provided to certain holders of Series Seed Preferred Stock, Series A Preferred Stock or Series A-1 Preferred Stock.

The Series B Preferred Stock may be transferred to a prospective transferee in accordance with certain restrictions, including but not limited to, written agreement of the prospective transferee to be bound by the terms of the Subscription Agreement. These restrictions include restrictions on transferability and resale, including a lock-up period in the event of a public offering, as set forth in the Subscription Agreement. The lock up provides that the holders of Series B Preferred Stock, along with all other holders of preferred stock and large holders of Common Stock, will not transfer any such stock within the 180-day period following an initial public offering. The shares are not subject to additional restrictions on transferability in the company’s corporate documents, but are subject to transferability restrictions pursuant to the securities laws. The company may require an opinion of counsel, reasonably satisfactory to the company, that such offer, sale or transfer complies with the Securities Act of 1933 and any applicable state securities laws.

Series Seed Preferred Stock, Series A Preferred Stock and Series A-1 Preferred Stock

Dividend Rights

Holders of our Series Seed, Series A and Series A-1 Preferred Stock are entitled to receive dividends, if any, as may be declared from time to time by the board of directors out of legally available funds. We have never declared or paid cash dividends on any of our capital stock and currently do not anticipate paying any cash dividends after this offering or in the foreseeable future.

The dividend rate is an annual rate of $0.0199 per share for Series Seed Preferred Stock, $0.0354 per share for Series A Preferred Stock and $0.0549 per share for Series A-1 Preferred Stock, subject to adjustment from time to time. No dividend distributions may be made to our Series Seed Preferred Stock or Common Stock unless dividends on the Series A-1 Preferred Stock and Series A Preferred Stock have been declared and paid, or set aside for payment.

Voting Rights

The Series Seed Preferred Stock, Series A Preferred Stock, and Series A-1 Preferred Stock generally vote as a single class on an as-converted basis.

Right to Receive Liquidation Distributions

In the event of our liquidation, dissolution, or winding up, holders of our Series A-1 Preferred Stock and Series A Preferred Stock will be entitled to receive, prior and in preference to the holders of Series Seed Preferred Stock and the Common Stock, and all Preferred Stock will be entitled to receive, prior and in preference to holders of Common Stock, an amount per share equal to $0.2487 per share for the Series Seed Preferred Stock and $0.4382 per share for the Series A Preferred Stock and $0.6861 per share for the Series A-1 Preferred Stock, subject to adjustment from time to time.

Rights and Preferences

Holders of our Preferred Stock may convert into Common Stock at a conversion price of Conversion price of $0.2487 per share for Series Seed Preferred Stock, $0.4382 per share for Series A Preferred Stock and $0.6861 per share for Series A-1 Preferred Stock, subject to adjustments from time to time. The conversion price may be adjusted from time to time to account for stock splits, reorganizations, recapitalizations and the like, as well as for certain issuances of Additional Shares of Common (as defined in the Amended and Restated Certificate of Incorporation) for consideration that is below the respective conversion price per share for the respective series of Preferred Stock.

Holders of our Preferred Stock have rights of first refusal and right of co-sale. “Significant Holders,” or those who own at least 250,000 outstanding shares of the company, prior to the Series B Preferred offering, have the right of first refusal to purchase shares in new securities the company may propose to sell after the date of that agreement. The right of first refusal in the agreement will end if the company makes an initial public offering.

Holders of our Series A and Series A-1 Preferred Stock have preference over Series Seed Preferred Stock, and all Preferred Stock has preference over Common Stock.

- 48 -


Common Stock

Dividend Rights

Subject to preferences that may be applicable to any then outstanding preferred stock, holders of our common stock are entitled to receive dividends, if any, as may be declared from time to time by the board of directors out of legally available funds. We have never declared or paid cash dividends on any of our capital stock and currently do not anticipate paying any cash dividends after this offering or in the foreseeable future.

Voting Rights

Holders of our common stock are entitled to vote on all matters submitted to a vote of the stockholders, including the election of directors.

Right to Receive Liquidation Distributions

In the event of our liquidation, dissolution, or winding up, holders of common stock will be entitled to share ratably in the net assets legally available for distribution to stockholders after the payment of all our debts and other liabilities and the satisfaction of any liquidation preference granted to the holders of any then outstanding shares of preferred stock.

Rights and Preferences

The rights, preferences and privileges of the holders of the company’s common stock are subject to and may be adversely affected by, the rights of the holders of shares of any series of our Preferred Stock and any additional classes of preferred stock that we may designate in the future.

- 49 -


PLAN OF DISTRIBUTION AND SELLING SECURITYHOLDERS

Plan of Distribution

We are offering up to 20,000,000 shares of Series B Preferred Stock, as described in this offering circular. The securities are being sold in all states. We have engaged North Capital Private Securities Corporation as our sole and exclusive placement agent to assist in the placement of our securities. This offering is being conducted on a “best-efforts” basis and North Capital Private Securities Corporation is under no obligation to purchase any securities or arrange for the sale of any specific number or dollar amount of securities.

Commissions and Discounts

The following table shows the total discounts and commissions payable to the placement agent in connection with this offering:

    Per  
    Share  
Public offering price $ 1.00  
Placement Agent commissions $ 0.075  
Proceeds, before expenses, to the company $ 0.925  

Other Terms

Except as set forth above, we are not under any contractual obligation to engage North Capital Private Securities Corporation to provide any services to us after this offering, and have no present intent to do so. However, North Capital Private Securities Corporation may, among other things, introduce us to potential target businesses or assist us in raising additional capital, as needs may arise in the future. If North Capital Private Securities Corporation provides services to us after this offering, we may pay North Capital Private Securities Corporation fair and reasonable fees that would be determined at that time in an arm’s length negotiation.

For a period of three years from the date of commencement of sales of the offering, we shall provide at least 30 days’ prior written notice of any proposed future Regulation A offering of our securities and therein shall provide SI Securities, LLC, in place of North Capital Private Securities Corporation, the opportunity to act as a placement agent for such offering on substantially the same terms.

North Capital Private Securities Corporation intends to use an online platform provided by SeedInvest Technology, LLC, at the domain name www.seedinvest.com (the “Online Platform”) to provide technology tools to facilitate the sales of securities in this offering. In addition, North Capital Private Securities Corporation intends to engage SI Securities, LLC, an affiliate of SeedInvest Technology, LLC, and a registered broker-dealer, and member FINRA, SIPC, to serve as a selling agent in connection with the Offering to assist with the placement of securities.

- 50 -


Selling Securityholders, Affiliates of the Company

No securities are being sold for the account of securityholders; all net proceeds of this offering will go to the company.

All our officers, directors, promoters, affiliates or associates will purchase the securities on the same terms as unaffiliated public investors.

Investors’ Tender of Funds and Return of Funds

After the Offering Statement has been qualified by the Commission, the company will accept tenders of funds to purchase the Series B Preferred Stock. The company may close on investments on a “rolling” basis (so not all investors will receive their shares on the same date). Upon closing, funds tendered by investors will be made available to the company for its use.

In order to invest you will be required to subscribe to the Offering via the Online Platform and agree to the terms of the Offering, Subscription Agreement, and any other relevant exhibit attached thereto.

In the event that it takes some time for us to raise funds in this offering, we will rely on income from sales and cash on hand of $4,885,092, as of June 30, 2015, in addition to pursuing private financing options, to continue our operations.

In order to invest you will be required to subscribe to the Offering via the Online Platform and agree to the terms of the Offering, Subscription Agreement, and any other relevant exhibit attached thereto.

- 51 -


FINANCIAL STATEMENTS

Audited Financial Statements as of and for years ending December 31, 2014 and December 31, 2013

Unaudited Financial Statements as of and for six months ending June 30, 2015

- F-1 -


WayBetter, Inc.

A Delaware Corporation

Financial Statements and Independent Auditor’s Report

December 31, 2014 and 2013

- F-2 -


WAYBETTER, INC.

TABLE OF CONTENTS  
   
  Page
INDEPENDENT AUDITOR’S REPORT F-4 – F-5
   
FINANCIAL STATEMENTS AS OF AND FOR THE YEARS ENDED DECEMBER 31, 2014 AND 2013:
   
  Balance Sheets F-6
   
  Statements of Operations F-7
   
  Statements of Changes in Stockholders’ Equity F-8
   
  Statements of Cash Flows F-9
   
   Notes to Financial Statements F-10–F-22

- F-3 -



To the Board of Directors of

WayBetter, Inc.

New York, New York

INDEPENDENT AUDITORS REPORT

Report on the Financial Statements

We have audited the accompanying financial statements of WayBetter, Inc., which comprise the balance sheets as of December 31, 2014 and December 31, 2013, and the related statements of operations, changes in stockholders’ equity, and cash flows for the years then ended, and the related notes to the financial statements.

Management’s Responsibility for the Financial Statements

Management is responsible for the preparation and fair presentation of these financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error.

Auditor’s Responsibility

Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free from material misstatements.

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. Accordingly, we express no such opinion. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.

Artesian CPA, LLC
1624 Market Street, Suite 202 | Denver, CO 80202
p: 877.968.3330 f: 720.634.0905
info@ArtesianCPA.com | www.ArtesianCPA.com

- F-4 -


Opinion

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of WayBetter, Inc., as of December 31, 2014 and December 31, 2013, and the results of its operations and its cash flows for the years then ended, in accordance with accounting principles generally accepted in the United States of America.

Emphasis of Matter Regarding Going Concern

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As described in Note 2 to the financial statements, the Company has not generated profits since inception, and has sustained net losses of $609,448 and $978,184 for the years ended December 31, 2014 and 2013, respectively. These factors, among others, raise substantial doubt about the Company’s ability to continue as a going concern. Management’s plans in regard to these matters are also described in Note 2. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. Our opinion is not modified with respect to this matter.

/s/ Artesian CPA, LLC

Denver, Colorado
October 22, 2015

Artesian CPA, LLC
1624 Market Street, Suite 202 | Denver, CO 80202
p: 877.968.3330 f: 720.634.0905
info@ArtesianCPA.com | www.ArtesianCPA.com

- F-5 -



WAYBETTER, INC.
BALANCE SHEETS
As of December 31, 2014 and 2013

    2014     2013  
ASSETS            
 Current Assets:            
   Cash and cash equivalents $  4,249,672   $  941,568  
   Other current assets   17,961     1,506  
   Deferred financing costs   -     13,485  
         Total Current Assets   4,267,633     956,559  
             
 Non-Current Assets:            
   Property, equipment, and software, net   21,735     35,789  
   Due from related party   150,000     -  
         Total Non-Current Assets   171,735     35,789  
             
TOTAL ASSETS $  4,439,368   $  992,348  
             
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY)        
Liabilities:            
 Current Liabilities:            
   Accrued expenses and other liabilities $  90,614   $  46,657  
   Accrued backpay - related party   -     151,666  
   Customer deposits   2,283,938     999,631  
   Deferred revenue   276,455     141,781  
   Convertible notes   -     908,000  
   Accrued interest payable - convertible notes   -     59,560  
        Total Liabilities   2,651,007     2,307,295  
             
Stockholders' Equity (Deficiency):            
  Convertible Preferred Stock, 15,894,209 and 4,000,000
    shares authorized, $0.001 par

     Series A Preferred Stock, 5,830,306 and 0 shares
        issued and outstanding, 8,606,894 and 0 shares 
        designated, liquidation preference of $2,774,060 and 
        $0, at December 31, 2014 and 2013, all respectively.

  5,830     -  
      Series Seed Preferred Stock, 7,287,315 and 3,703,773 
        shares issued and outstanding, 7,287,315 and 0 shares 
        designated, liquidation preference of $1,967,305 and 
        $1,000,019, at December 31, 2014 and 2013, all respectively.
  7,288     3,704  
  Common Stock, $0.001 par, 30,000,000 and 18,000,000 
        shares authorized, 10,000,000 and 10,000,000 shares 
        issued and outstanding at December 31, 2014 
        and 2013, respectively
  10,000     10,000  
 Additional paid-in capital   4,849,858     1,146,516  
 Accumulated deficit   (3,084,615 )   (2,475,167 )
               Total Stockholders' Equity (Deficiency)   1,788,361     (1,314,947 )
             
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY) $  4,439,368   $  992,348  

See Independent Auditor’s Report and accompanying notes, which are an integral part of these financial statements.

- F-6 -



WAYBETTER, INC.
STATEMENTS OF OPERATIONS
For the years ended December 31, 2014 and 2013

    2014     2013  
             
Net Revenues $  2,047,873   $  695,553  
Cost of Net Revenues   978,045     439,042  
           Gross Profit   1,069,828     256,511  
             
Operating Expenses:            
     Compensation & benefits   767,988     479,956  
     Technology & analytics   324,709     347,630  
     Sales & marketing   253,531     209,294  
     General & administrative   167,238     108,993  
     Professional fees   153,712     44,528  
           Total Operating Expenses   1,667,178     1,190,401  
             
Loss from operations   (597,350 )   (933,890 )
             
Other Income (Expense):            
     Interest income   1,235     -  
     Interest expense   (13,333 )   (44,294 )
           Total Other Income   (12,098 )   (44,294 )
             
Provision for Income Taxes   -     -  
             
Net Loss $  (609,448 ) $  (978,184 )
             
Weighted-average common shares outstanding
      -Basic and Diluted
  10,000,000     10,000,000  
Net loss per common share 
     -Basic and Diluted
$  (0.06 ) $  (0.10 )

See Independent Auditor’s Report and accompanying notes, which are an integral part of these financial statements.

- F-7 -



WAYBETTER, INC.
STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
For the years ended December 31, 2014 and 2013

                      Preferred Stock                          
    Common Stock     Series Seed Preferred Stock     Series A Preferred Stock                    
                                        Additional           Total  
    Number of           Number of           Number of           Paid-In     Accumulated     Stockholder's  
    Shares     Amount     Shares     Amount     Shares     Amount     Capital     Deficit     Equity  
                                                       
Balance at January 1, 2013   10,000,000   $  10,000     3,703,773   $  3,704     -   $  -   $ 1,110,228   $  (1,496,983 ) $  (373,051 )
Deferred financing costs   -     -     -     -     -     -     17,980     -     17,980  
Stock-based compensation   -     -     -     -     -     -     18,308     -     18,308  
Net loss   -     -     -     -     -     -     -     (978,184 )   (978,184 )
Balance at December 31, 2013   10,000,000   $  10,000     3,703,773   $  3,704     -   $  -   $ 1,146,516   $  (2,475,167 ) $  (1,314,947 )
                                                       
Conversion of convertible notes   -     -     3,583,542     3,584     -     -     963,976     -     967,560  
Issuance of Series A Preferred Stock, net of issuance costs   -     -     -     -     5,830,306     5,830     2,715,387     -     2,721,217  
Stock-based compensation   -     -     -     -     -     -     23,979     -     23,979  
Net loss   -     -     -     -     -     -     -     (609,448 )   (609,448 )
Balance at December 31, 2014   10,000,000   $  10,000     7,287,315   $  7,288     5,830,306   $  5,830   $ 4,849,858   $  (3,084,615 ) $  1,788,361  

See Independent Auditor’s Report and accompanying notes, which are an integral part of these financial statements.

- F-8 -


WAYBETTER, INC.
STATEMENTS OF CASH FLOWS
For the years ended December 31, 2014 and 2013

    2014     2013  
Cash Flows From Operating Activities            
 Net Loss $  (609,448 ) $  (978,184 )
Adjustments to reconcile net loss to net cash provided by operating activities:        
     Depreciation and amortization   37,119    33,036  
     Stock-based compensation   23,979    18,308  
     Amortization to interest expense on deferred financing costs   13,485     4,495  
     Changes in operating assets and liabilities:            
         (Increase)/Decrease in other current assets   (16,455 )   (1,502 )
           Increase/(Decrease) in accrued expenses and other liabilities   43,957     (1,084 )
           Increase/(Decrease) in accrued backpay - related party   (151,666 )   129,999  
           Increase/(Decrease) in customer deposits   1,284,307     899,819  
           Increase/(Decrease) in deferred revenue   134,674     126,338  
           Increase/(Decrease) in accrued interest payable   -     39,800  
                      Net Cash Provided by Operating Activities   759,952     271,025  
             
Cash Flows From Investing Activities            
 Purchase of property and equipment   (12,954 )   -  
 Purchase of intangible assets   (10,111 )   -  
 Advance to related party   (150,000 )   -  
                      Net Cash Used In Investing Activities   (173,065 )   -  
             
Cash Flows From Financing Activities            
 Proceeds from issuance of convertible notes   -     408,000  
 Proceeds from issuance of Series A Preferred Stock   2,774,060     -  
 Offering costs   (52,843 )   -  
                      Net Cash Provided By Financing Activities   2,721,217     408,000  
             
Net Change In Cash   3,308,104     679,025  
             
Cash at Beginning of Period   941,568     262,543  
Cash at End of Period $  4,249,672   $  941,568  
             
             
Supplemental disclosure of Non-Cash Financing Activities:            
     Conversion of convertible notes to Series Seed Preferred Stock $  967,560   $  -  
             
     Fair value of warrants issued for financing arrangement $  -   $  17,980  

See accompanying Independent Auditor’s Report and accompanying notes, which are an integral part of these financial statements.

- F-9 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

NOTE 1: NATURE OF OPERATIONS

WayBetter, Inc. (the "Company"), is a corporation organized July 22, 2010 under the laws of Delaware. The Company was founded in 2010, as DietBet, Inc. in order to develop a social motivation platform that helps people lose weight. On August 13, 2014, the company filed an Amended and Restated Certificate of Incorporation changing its name from DietBet, Inc. to WayBetter, Inc., and expanded its mission to use a mix of competition, collaboration, and financial incentives to provide a social motivation platform that helps people adopt healthy behaviors, such as exercising more, quitting smoking, and managing stress.

NOTE 2: GOING CONCERN

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has not generated profits since inception, and has sustained net losses of $(609,448) and $(978,184) for the years ended December 31, 2014 and December 31, 2013, respectively. The Company's ability to continue as a going concern for the next twelve months is dependent upon its ability to generate sufficient cash flows from operations to meet its obligations, which it has not been able to accomplish to date, and/or to obtain additional capital financing. No assurance can be given that the Company will be successful in these efforts.

NOTE 3: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The accounting and reporting policies of the Company conform to accounting principles generally accepted in the United States of America (GAAP) and Article 8 of Regulation S-X of the rules and regulations of the Securities and Exchange Commission (SEC).

The Company has elected to adopt early application of Accounting Standards Update No. 2014-10, Development Stage Entities (Topic 915): Elimination of Certain Financial Reporting Requirements; the Company does not present or disclose inception-to-date information and other remaining disclosure requirements of Topic 915.

The Company adopted the calendar year as its basis of reporting.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States ("GAAP") requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

See accompanying Independent Auditor's Report

- F-10 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

Cash equivalents and concentration of cash balance

The Company considers all highly liquid securities with an original maturity of less than three months to be cash equivalents. The Company's cash and cash equivalents in bank deposit accounts, at times, may exceed federally insured limits.

Fair Value of Financial Instruments

Financial Accounting Standards Board ("FASB") guidance specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).The three levels of the fair value hierarchy are as follows:

Level 1 - Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities.

Level 2 - Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly (e.g., quoted prices of similar assets or liabilities in active markets, or quoted prices for identical or similar assets or liabilities in markets that are not active).

Level 3 - Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.

The carrying amounts reported in the balance sheets for other receivables, accounts payable, accrued expenses and debt approximate their fair value based on the short-term maturity of these instruments. The warrant liability is recorded at fair value with changes in fair value reflected in the statement of operations.

Property, Equipment, and Software

Property, equipment, and software are recorded at cost. Depreciation/amortization is recorded for property, equipment, and software using the straight-line method over the estimated useful lives of assets. The useful life of the Company's capitalized assets as of December 31, 2014 is three years. The Company reviews the recoverability of all long-lived assets, including the related useful lives, whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset might not be recoverable.

See accompanying Independent Auditor's Report

- F-11 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

The Company accounts for software development costs in accordance with several accounting pronouncements, including FASB ASC 730, Research and Development, FASB ASC 350-40, Internal-Use Software, FASB 985-20, Costs of Computer Software to be Sold, Leased, or Marketed and FASB ASC 350-50, Website Development Costs.

Costs incurred during the period of planning and design, prior to the period determining technological feasibility, for all software developed for use internal and external, has been charged to operations in the period incurred as research and development costs. Additionally, costs incurred after determination of readiness for market have been expensed as research and development.

The Company capitalizes certain costs in the development of its proprietary software for the period after technological feasibility was determined and prior to marketing and initial sales. Website development costs have been capitalized, under the same criteria as marketed software.

Property, equipment, and software at December 31, 2014 and 2013 consist of the following:

    2014     2013  
Furniture and Equipment $  12,954   $  -  
Software   99,108     99,108  
Web Domains   10,111     -  
    122,173     99,108  
Accumulated Depreciation/Amortization   (100,438 )   (63,319 )
Property, Equipment, and Software, net $  21,735   $  35,789  

Depreciation and amortization charges included in general and administrative expenses for the years ending December 31, 2014 and 2013 amounted to $37,119 and $33,036, respectively.

Revenue Recognition

The Company recognizes revenue when: (1) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (2) delivery has occurred or services have been provided; (3) the fee is fixed or determinable; and (4) collection is reasonably assured. For all revenue transactions, the Company considers payment to be persuasive evidence of an arrangement. Refunds are included in net revenues and no estimate was necessary for future returns as revenues are not refundable after the revenue recognition criterion has been satisfied. Net revenue represents the commission the Company receives on the gross bets made on its platform after paying out winnings.

Deferred Revenue consists of unrecognized revenue paid in advance of the delivery or completion of services. Deferred revenue is recognized as revenue when the services are provided and all other revenue recognition criteria have been met.

See accompanying Independent Auditor's Report

- F-12 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

Customer Deposits

Customer deposits include earnings from previous social motivation game winnings that are held in deposit and amounts from current social motivation games not estimated to be earned by the Company.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with ASC 718, Compensation - Stock Compensation. Under the fair value recognition provisions of ASC 718, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as expense ratably over the requisite service period, which is generally the option vesting period. The Company uses the Black-Scholes option pricing model to determine the fair value of stock options. Stock-based awards issued to date are comprised of employee stock options.

Advertising Costs

Advertising costs are recorded as an expense in the period in which we incur the costs or the first time the advertising takes place. Advertising costs expensed were $180,844 and $96,579 for the years ended December 31, 2014 and 2013, respectively.

Income Taxes

The Company uses the liability method of accounting for income taxes as set forth in ASC 740, Income Taxes. Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax basis of assets and liabilities using tax rates expected to be in effect during the years in which the basis differences reverse. A valuation allowance is recorded when it is unlikely that the deferred tax assets will not be realized. We assess our income tax positions and record tax benefits for all years subject to examination based upon our evaluation of the facts, circumstances and information available at the reporting date. In accordance with ASC 740-10, for those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, our policy will be to record the largest amount of tax benefit that is more likely than not to be realized upon ultimate settlement with a taxing authority that has full knowledge of all relevant information. For those income tax positions where there is less than 50% likelihood that a tax benefit will be sustained, no tax benefit will be recognized in the financial statements.

Net Earnings or Loss per Share

Net earnings or loss per share is computed by dividing net income or loss by the weighted-average number of common shares outstanding during the period, excluding shares subject to redemption or forfeiture. The Company presents basic and diluted net earnings or loss per share. Basic and diluted net earnings or loss per share reflect the actual weighted average of common shares issued and outstanding during the period. Potentially dilutive securities are excluded from the computation of the diluted net earnings or loss per share if their inclusion would be anti-dilutive, and consist of the following:

See accompanying Independent Auditor's Report

- F-13 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

    2014     2013  
             
Series Seed Preferred Stock (convertible to common stock)   7,287,315     3,703,773  
Series A Preferred Stock (convertible to common stock)   5,830,306     -  
Convertible notes payable (convertible to convertible Series Seed Preferred Stock)   -     3,583,542  
Warrants (2010) to purchase common stock   100,000     100,000  
Warrants (2013) to purchase common stock   200,000     200,000  
Stock options   2,421,373     2,018,656  

     Total potentially dilutive shares

  15,838,994     9,605,971  

As all potentially dilutive securities are anti-dilutive for the years ended December 31, 2014 and 2013, diluted net loss per share is the same as basic net loss per share for each year.

Offering Costs

The Company complies with the requirements of FASB ASC 340-10-S99-1 with regards to offering costs. Prior to the completion of an offering, offering costs will be capitalized as deferred offering costs on the balance sheet. The deferred offering costs will be charged to stockholders' equity upon the completion of an offering or to expense if the offering is not completed. No offering costs remained capitalized as of December 31, 2014 or 2013.

NOTE 4: STOCKHOLDERS' EQUITY

Common Stock

In July 2011, the Company amended its Certificate of Incorporation to increase its authorized common stock from 11,000,000 shares to 18,000,000. In August 2014, the Company amended its Certificate of Incorporation to increase its authorized common stock from 18,000,000 shares to 30,000,000 shares.

The Company is authorized to issue 30,000,000 and 18,000,000 shares of common stock at $0.001 par value, as of December 31, 2014 and 2013. Common stockholders are entitled to one vote for each share on all matters to be voted on by the stockholders, do not have cumulative voting rights, have no preemptive rights to purchase common stock, no conversion or redemption rights or sinking fund provisions with respect to the common stock, and are entitled to share ratably in dividends. In the event of liquidation, common stockholders are entitled to share pro rata all assets remaining after payment in full of all liabilities and preferences.

The Company has reserved 3,430,471 shares of its common stock for pursuant to the Equity Incentive Plan. 2,421,373 and 2,018,656 stock options are outstanding as of December 31, 2014 and 2013, respectively.

See accompanying Independent Auditor's Report

- F-14 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

Preferred Stock

In July 2011, the Company amended its Certificate of Incorporation to authorize 4,000,000 shares of $0.001 par preferred stock, of which 3,704,000 shares were designated as Series Seed Preferred Stock. In August 2014, the Company amended its Certificate of Incorporation to increase its authorized preferred stock from 4,000,000 shares to 15,894,209 shares, of which 7,287,315 shares were designed as Series Seed Preferred Stock and 8,606,894 shares were designated as Series A Preferred Stock. 13,117,621 and 3,703,773 shares of preferred stock were issued and outstanding as of December 31, 2014 and 2013, respectively. The preferred stock is subject to mandatory conversion provisions upon an initial public offering and are not redeemable.

Series Seed Preferred Stock - Convertible

As of December 31, 2014 and 2013, there were 7,287,315 and 3,703,773 shares of $0.001 par value Series Seed Preferred Stock were issued and outstanding, respectively. The Series Seed Preferred Stockholders are entitled to equal voting rights to common stockholders on an as-converted basis, contain certain dilution protections, have a dividend preference of $0.0216 per share (secondary to Series A Preferred Stock), and are convertible on a 1:1 basis to common stock. The Series Seed Preferred Stock have a liquidation preference of $0.27 per share, which is subordinate to the liquidation preference on Series A Preferred Stock.

Series A Preferred Stock – Convertible

As of December 31, 2014 and 2013, there were 5,830,306 and 0 shares of $0.001 par value Series A Preferred Stock were issued and outstanding, respectively. The Series A Preferred Stockholders are entitled to equal voting rights to common stockholders on an as-converted basis, contain certain dilution protections, have a dividend preference of $0.0384 per share, and are convertible on a 1:1 basis to common stock. The Series A Preferred Stock have a liquidation preference of $0.4758 per share.

Convertible Notes

As of December 31, 2013, the Company had issued $908,000 of convertible notes bearing interest at 10% per annum. The notes principal and accrued interest were convertible into Series Seed Preferred Stock at a conversion rate of $0.27 per share, subject to adjustment for stock splits and other dilution protections. Voluntary conversion was allowed and the notes contained an automatic conversion provision triggered by a qualified offering, as defined in the notes. The maturity date on the notes was July 31, 2013, when all principal and accrued interest came due. At the maturity date, the notes had not triggered automatic conversion, none of the notes had been voluntarily converted, and the principal and unpaid interest had not been paid off. Resultantly, the convertible notes entered default under the terms of the agreement. Subsequently, in August 2014, the Company entered into a waiver agreement with each convertible note holder whereby the convertible note terms were amended removing default status and changing the note terms to trigger automatic conversion effective as of July 31, 2013. Accordingly, the notes were converted on August 13, 2014 to 3,583,542 shares of Series Seed Preferred Stock at a price per share of $0.27 based on the $908,000 of principal outstanding and accrued interest through July 31, 2013. The convertible note holders were not credited for accrued interest from the July 31, 2013 maturity date through the actual conversion date under the terms of the waiver agreements. The balance due on the principal of the notes was $0 and $908,000, and accrued interest was $0 and $59,560, as of December 31, 2014 and 2013, both respectively.

See accompanying Independent Auditor's Report

- F-15 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

Warrants

In 2010, the Company issued 100,000 warrants to purchase shares of common stock in conjunction with a convertible note financing round. The stock purchase warrants issued expire five years after their date of issuance in September of 2015, or upon a qualified financing. The exercise price for the common stock warrants is $0.01 per share. The number of shares or exercise price will be adjusted in the event of any stock dividend, stock splits or recapitalization of the Company. The common stock warrants were valued by the Company at the grant date using Black-Scholes and were determined to have a trivial fair value.

In August 2013, the Company issued 200,000 warrants to purchase shares of common stock in conjunction with a financing arrangement. The financing arrangement provided that the Company could call upon the counterparty to the arrangement to provide $125,000 should liquidity needs arise for a period of the sooner of December 31, 2014 or at such time which the Company had $2,000,000 of cash available. The guaranty expired effective December 31, 2014. The stock purchase warrants granted in this arrangement expire seven years after their date of issuance or upon the any reclassification, capital reorganization or change in the capital stock of the Company (other than as a result of a subdivision, combination or stock dividend). The exercise price for the common stock warrants is $0.27 per share and the warrants contain a net-settlement option the holder can elect which provides for a non-cash conversion calculation based on the fair value of the common stock at the exercise date. The number of shares or exercise price will be adjusted in the event of any stock dividend, stock splits or recapitalization of the Company. The common stock warrants were valued using a Black-Scholes model with the following assumptions: 30% volatility, seven year term, 0% dividends, 1.0% risk-free rate, $0.27 per share exercise price, $0.27 per share fair value. The estimated value of the common stock warrants at the issuance of $17,980 was been recorded as additional paid-in capital, capitalized to deferred financing costs on the balance sheet, and amortized to interest expense over the term of the guaranty, which was 16 months. A director of the Company has a financial interest in the counterparty to this arrangement.

Additional terms apply to the Stockholder's Equity as described in the Company's formation documents and resolutions. These financial statements are not intended to fully describe all pertinent terms regarding the stockholders' equity or the classes of stockholder's equity, and should not be relied upon as current or complete disclosure of the terms of the classes of stockholder's equity.

NOTE 5: INCOME TAXES

For the years ended December 31, 2014 and 2013, the Company did not record an income tax benefit because it has incurred taxable losses and has no history of generating taxable income and therefore the Company cannot presently anticipate the realization of a tax benefit on its Net Operating Loss carryforward . Therefore, the Company recorded a full valuation allowance against its deferred tax assets of $1,006,880 and $810,153 as of December 31, 2014 and 2013, respectively. Deferred tax assets and liabilities are as follows:

See accompanying Independent Auditor's Report

-F-16 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

    2014     2013  
Deferred tax assets:            
             Share-based compensation expense $  28,917   $  20,764  
             Net operating loss carryforward   984,475     799,218  
             Other   4,499     1,403  
Deferred tax liabilities:            
             Property and equipment   (11,011 )   (11,232 )
Deferred tax asset   1,006,880     810,153  
Valuation allowance   (1,006,880 )   (810,153 )
Net deferred tax asset $  -   $  -  

As of December 31, 2014 and 2013, the Company has a Net Operating Loss carry forwards of $2,895,515 and $2,350,640, respectively, which will begin to expire in 2030.

    2014     2013  
             
Statutory U.S federal tax rate   34.00%     34.00%  
State and local income taxes - net of federal benefit   10.37%     10.37%  
Valuation Allowance   -44.37%     -44.37%  
             
     Effective rate tax   0.00%     0.00%  

The Company has evaluated its income tax positions and has determined that it does not have any uncertain tax positions. The Company will recognize interest and penalties related to any uncertain tax positions through its income tax expense.

The Company may in the future become subject to federal, state and local income taxation though it has not been since its inception. The Company is not presently subject to any income tax audit in any taxing jurisdiction.

See accompanying Independent Auditor's Report

- F-17 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

NOTE 6: SHARE-BASED PAYMENTS

Equity Incentive Plan

The 2010 Equity Incentive Plan (the "Plan") of the Company was approved by the written consent of the holder of a majority of the Company's outstanding common stock. The Plan provides the Company the ability to grant to any employee, director or consultants who provides services to the Company or any related entity, options, stock appreciation rights, restricted stock awards, restricted stock units, provided that only employees are entitled to receive incentive stock options in accordance with IRS guidelines. The Company reserved 3,430,471 and 2,673,753 shares of common stock for delivery under the Plan as of December 31, 2014 and 2013, respectively. Options available for issuance as of December 31, 2014 and 2013 were 1,009,098 and 655,097, respectively. Stock options expire ten years from the grant date and generally vest within two to four years, with occasional issuances with immediate or six month vesting schedules. Awards that are forfeited generally become available for grant under the plan. Pursuant to the Equity Incentive Plan and the employment agreements, between January 1, 2011 and December 31, 2014, the Compensation Committee of the Company's Board of Directors authorized the grants of stock options described below.

Stock Options

The following table summarizes the Company's stock option activity:

    December 31, 2014     December 31, 2013  
          Weighted           Weighted  
          Average           Average  
    Options     Exercise Price     Options     Exercise Price  
                         
Outstanding - beginning of year   2,018,656   $  0.2700     1,460,994   $  0.2700  
Granted   402,717   $  0.2700     557,662   $  0.2700  
Exercised   -           -        
Forfeited   -           -        
Outstanding - end of year   2,421,373   $  0.2700     2,018,656   $  0.2700  
Exercisable at end of year   1,539,786   $  0.2700     1,079,334   $  0.2700  
                         
Weighted average grant date fair value of options granted during year $  0.062       $  0.062      
                         
Weighted average duration to expiration of outstanding options at year-end   7.95         8.71      

The Company measures employee stock-based awards at grant-date fair value and recognizes employee compensation expense on a straight-line basis over the vesting period of the award.

Determining the appropriate fair value of stock-based awards requires the input of subjective assumptions, including the fair value of the Company's common stock, and for stock options, the expected life of the option, and expected stock price volatility. The Company used the Black-Scholes option pricing model to value its stock option awards. The assumptions used in calculating the fair value of stock-based awards represent management's best estimates and involve inherent uncertainties and the application of management's judgment. As a result, if factors change and management uses different assumptions, stock-based compensation expense could be materially different for future awards.

The expected life of stock options was estimated using the "simplified method," as the Company has no historical information to develop reasonable expectations about future exercise patterns and employment duration for its stock options grants. The simplified method is based on the average of the vesting tranches and the contractual life of each grant. For stock price volatility, the Company uses comparable public companies as a basis for its expected volatility to calculate the fair value of options grants. The risk-free interest rate is based on U.S. Treasury notes with a term approximating the expected life of the option.

See accompanying Independent Auditor's Report

- F-18 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

The estimation of the number of stock awards that will ultimately vest requires judgment, and to the extent actual results or updated estimates differ from the Company's current estimates, such amounts are recognized as an adjustment in the period in which estimates are revised.

Stock-based compensation expense related to stock options included in compensation & benefits expenses for the years ending December 31, 2014 and 2013 was $23,979 and $18,308, respectively.

Grants to non-employees are expensed at the earlier of (i) the date at which a commitment for performance by the counterparty to earn the equity instrument is reached and (ii) the date at which the counterparty's performance is complete. Performance is typically completed monthly. Non-employee awards were 92,717 and 17,662, respectively, for the years ended December 31, 2014 and 2013.

Total compensation cost related to nonvested awards not yet recognized as of December 31, 2014 was $126,487 and will be recognized over a weighted-average period of approximately 23 months. The amount of future stock option compensation expense could be affected by any future option grants or by any option holders leaving the Company before their grants are fully vested.

NOTE 7: RELATED PARTY TRANSACTIONS

Note Receivable to Related Party

In September 2014, the Company issued a $150,000 note to the founding shareholder and majority stockholder. The note bears interest of 1.89% per annum and matures in September 2021. No payments are required on the note until maturity when all principal and unpaid interest come due, though the note can be prepaid at any time without penalty. The note is collateralized by 1,351,108 shares of Common Stock held by the founding shareholder and majority stockholder.

Accrued Back Pay

From November 2012 through July 2014 three Officers of the Company elected to forego 25% of their salary until a future date. As of December 31, 2014 and 2013 $0 and $151,666 were due to these related parties related to this accrued back pay. In September 2014, the balances accrued in these arrangements totaling $227,500 was paid in full.

Stock Options Granted to Related Party

A motivational game host is a holder of 525,430 shares of Series A Preferred Stock. Additionally, payments issued to the same motivational game host were $40,000 and $10,000, respectively, for the years ended December 31, 2014 and 2013.

See accompanying Independent Auditor's Report

- F-19 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

NOTE 8: CONTINGENCIES

The Company may be subject to pending legal proceedings and regulatory actions in the ordinary course of business. The results of such proceedings cannot be predicted with certainty, but the Company does not anticipate that the final outcome, if any, arising out of any such matter will have a material adverse effect on its business, financial condition or results of operations.

NOTE 9: RECENT ACCOUNTING PRONOUNCEMENTS

In June 2014, the FASB issued Accounting Standards Update (ASU) 2014-10 which eliminated the requirements for development stage entities to (1) present inception-to-date information in the statements of income, cash flows, and stockholders' equity, (2) label the financial statements as those of a development stage entity, (3) disclose a description of the development stage activities in which the entity is engaged, and (4) disclose in the first year in which the entity is no longer a development stage entity that in prior years it had been in the development stage. This ASU is effective for annual reporting periods beginning after December 15, 2014, and interim periods beginning after December 15, 2015. Early application is permitted for any annual reporting period or interim period for which the entity's financial statements have not yet been issued. Upon adoption, entities will no longer present or disclose any information required by Topic 915. The Company has early adopted the new standard effective immediately.

In August 2014, the FASB issued ASU 2014-15 on "Presentation of Financial Statements Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity's Ability to Continue as a Going Concern". Currently, there is no guidance in U.S. GAAP about management's responsibility to evaluate whether there is substantial doubt about an entity's ability to continue as a going concern or to provide related footnote disclosures. The amendments in this update provide such guidance. In doing so, the amendments are intended to reduce diversity in the timing and content of footnote disclosures. The amendments require management to assess an entity's ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management's plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management's plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). The amendments in this update are effective for public and nonpublic entities for annual periods ending after December 15, 2016. Early adoption is permitted.

In April 2015, the FASB issued Accounting Standards Update No. 2015-05, Intangibles - Goodwill and Other -Internal-Use Software (Subtopic 350-40) ("ASU 2015-05"). ASU 2015-05 provides guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, then the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. If a cloud computing arrangement does not include a software license, the customer should account for the arrangement as a service contract. ASU 2015-05 is effective for annual periods, including interim periods within those annual periods, beginning after December 15, 2015. Early adoption is permitted. The Company believes the adoption of ASU 2015-02 will not have a material effect on its financial statements.

See accompanying Independent Auditor's Report

- F-20 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

Management does not believe that any recently issued, but not yet effective, accounting standards could have a material effect on the accompanying financial statements. As new accounting pronouncements are issued, we will adopt those that are applicable under the circumstances.

NOTE 10: SUBSEQUENT EVENTS

Note Receivable to Related Party

In September 2015, the Company issued a $100,000 note to the founding and majority stockholder. The note bears interest of 1.89% per annum and matures in September 2022. No payments are required on the note until maturity when all principal and unpaid interest come due, though the note can be prepaid at any time without penalty. The note is collateralized by 900,739 shares of Common Stock held by the founding and majority stockholder.

Authorized Shares

On September 29, 2015 the Company filed an Amended and Restated Certificate of Incorporation to authorize the following shares: 30,000,000 shares of Common Stock at $0.001 par value per share; 16,002,546 shares of Preferred Stock at $0.001 par value per share, which are designated as 7,287,315 shares of Series Seed Preferred Stock, 6,030,306 shares of Series A Preferred Stock, 2,684,925 shares of Series A-1 Preferred Stock.

Restricted Stock Shares

February 2015, the Company granted 10,000 shares of fully vested Common Stock to an advisor of the Company for consulting services performed for the company under a consulting services agreement dated January 1, 2015.

Series A-1 Preferred Stock

The Company is authorized to issue 2,684,925 shares of Series A-1 Preferred Stock at $0.001 par value. In October 2015 the Company issued 581,838 shares of the Series A-1 Preferred Stock at $0.7449 per share, providing gross proceeds of $433,411. Given the absence of quoted prices in active markets and the lack of previous sales of the Company's preferred stock, the Company determined the fair value of the initial shares issued to be the consideration paid by the stockholder of $0.7449 per share. In making this determination, the Company considered that there had been no transactions or activity prior to or immediately subsequent to the stock sale.

Warrants

In September 2015, the 2010 warrants described in Note 4 were all exercised, resulting in the issuance of 100,000 shares of common stock for total proceeds of $1,000.

See accompanying Independent Auditor's Report

- F-21 -



WAYBETTER, INC.
NOTES TO FINANCIAL STATEMENTS
For the years ended December 31, 2014 and 2013

Stock Options

Through October 2015, the Company has issued 815,500 stock options under the Equity Incentive Plan described in Note 6.

Management has evaluated subsequent events through October 22, 2015, the date the financial statements were available to be issued. Based on this evaluation, no additional material events were identified which require adjustment or disclosure in these consolidated financial statements.

- F-22 -


Waybetter, Inc.

A Delaware Corporation

Unaudited Financial Statements

June 30, 2015


- F-23 -


Balance Sheet (unaudited)

    June 30, 2015  
ASSETS      
 Current Assets:      
     Cash and cash equivalents $  4,885,092  
     Other current assets   15,421  
           Total Current Assets   4,900,513  
       
 Non-Current Assets:      
     Property, equipment, and software, net   25,099  
     Due from related party   150,000  
           Total Non-Current Assets   175,099  
       
TOTAL ASSETS $  5,075,612  
       
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY)      
Liabilities:      
 Current Liabilities:      
     Accrued expenses and other liabilities $  33,201  
     Customer deposits   3,324,874  
     Deferred revenue   433,568  
                  Total Liabilities   3,791,643  
       
Stockholders' Equity (Deficiency):      
 Convertible Preferred Stock, 15,894,209
          shares authorized, $0.001 par 
               Series A Preferred Stock, 5,830,306 shares 
                       issued and outstanding, 8,606,894 shares 
                       designated, liquidation preference of $2,774,060 
                       at June 30, 2015
  5,830  
       
               Series Seed Preferred Stock, 7,287,315 shares 
                       issued and outstanding, 7,287,315 shares 
                       designated, liquidation preference of $1,967,305 
                       at June 30, 2015
  7,288  
       
 Common Stock, $0.001 par, 30,000,000 shares 
           authorized, 10,010,000 shares issued and 
           outstanding at June 30, 2015
  10,000  
 Additional paid-in capital   4,868,045  
 Accumulated deficit   (3,607,194 )
                 Total Stockholders' Equity (Deficiency)   1,283,969  
       
         Total Liabilities and Stockholders' Equity (Deficiency) $  5,075,612  

- F-24 -


Statement of Operations (unaudited)

    Six Months Ended  
    June 30, 2015     June 30, 2014  
             
Net Revenues $  1,560,979   $  1,015,451  
Cost of Net Revenues   735,870     503,260  
         Gross Profit   825,109     512,191  
             
Operating Expenses:            
   Compensation & benefits   713,175     360,911  
   Technology & analytics   147,097     129,105  
   Sales & marketing   189,748     71,160  
   General & administrative   186,834     87,080  
   Professional fees   112,726     41,860  
         Total Operating Expenses   1,349,580     690,116  
             
Loss from operations   (524,471 )   (177,925 )
             
Other Income (Expense):            
   Interest income   1,892     (6,742 )
         Total Other Income   1,892     (6,742 )
             
Provision for Income Taxes   -     -  
             
Net Loss $  (522,579 ) $  (184,667 )
             
Weighted-average common shares outstanding 
         -Basic and Diluted
  10,007,500     10,000,000  
Net loss per common share 
         -Basic and Diluted
$  (0.05 ) $  (0.02 )

- F-25 -


Statement of Changes in Stockholders' Equity (unaudited)
For the six months ended June 30, 2015

    Preferred Stock                                
    Series Seed Preferred Stock     Series A Preferred Stock     Common Stock                    
                                        Additional           Total  
    Number of           Number of           Number of           Paid-In     Accumulated     Stockholder's  
    Shares     Amount     Shares     Amount     Shares     Amount     Capital     Deficit     Equity  
                                                       
Balance at January 1, 2015   7,287,315   $  7,287     5,830,306   $  5,830     10,000,000   $  10,000   $  4,849,859   $  (3,084,615 ) $  1,788,361  
Stock-based compensation   -     -     -     -     -     -     18,187     -     18,187  
Stock Grant   -     -     -     -     10,000     -     -     -     -  
Net Loss loss   -     -     -     -     -     -     -     (522,579 )   (522,579 )
Balance at June 30, 2015   7,287,315   $  7,287     5,830,306   $  5,830     10,010,000   $  10,000   $  4,868,046   $  (3,607,194 ) $  1,283,969  

- F-26 -


Statement of Cash Flows (unaudited)

    Six Months Ended  
             
    June 30, 2015     June 30, 2014  
Cash Flows From Operating Activities            
Net Loss $  (522,579 ) $ (184,667 )
Adjustments to reconcile net loss to net cash provided by operating activities:            
   Depreciation and amortization   6,468     17,719  
   Stock-based compensation   18,187     14,375  
   Changes in operating assets and liabilities:            
           (Increase)/Decrease in other current assets   2,542     (8,074 )
           (Increase)/Decrease in deferred financing costs   -     6,743  
           Increase/(Decrease) in accrued expenses and other liabilities   (57,414 )   (34,113 )
           Increase/(Decrease) in accrued backpay - related party   -     65,000  
           Increase/(Decrease) in customer deposits   1,040,936     1,007,024  
           Increase/(Decrease) in deferred revenue   157,112     159,982  
         Net Cash Provided by Operating Activities   645,252     1,043,989  
             
Cash Flows From Investing Activities            
Purchase of property and equipment   (9,832 )   (12,954 )
Purchase of intangible assets   -     (10,111 )
         Net Cash Used In Investing Activities   (9,832 )   (23,065 )
             
Cash Flows From Financing Activities            
Proceeds from issuance of Series A Preferred Stock   -     40,000  
    -     40,000  
             
Net Change In Cash   635,420     1,060,924  
             
Cash at Beginning of Period   4,249,672     941,568  
Cash at End of Period $  4,885,092     2,002,492  

- F-27 -


Notes to Financial Statements (unaudited)
As of and for the six months ended June 30, 2015

NOTE 1: NATURE OF OPERATIONS

Waybetter, Inc. (the "Company"), is a corporation organized July 22, 2010 under the laws of Delaware. The Company was founded in 2010, as DietBet, Inc. in order to develop a social motivation platform that helps people lose weight. On August 13, 2014, the company filed an Amended and Restated Certificate of Incorporation changing its name from DietBet, Inc. to WayBetter, Inc., and expanded its mission to use a mix of competition, collaboration, and financial incentives to provide a social motivation platform that helps people adopt healthy behaviors, such as exercising more, quitting smoking, and managing stress.

NOTE 2: GOING CONCERN

The accompanying financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company has not generated profits since inception, and has sustained net losses of $(522,579) for the six month ended June 30, 2015. The Company's ability to continue as a going concern for the next twelve months is dependent upon its ability to generate sufficient cash flows from operations to meet its obligations, which it has not been able to accomplish to date, and/or to obtain additional capital financing. No assurance can be given that the Company will be successful in these efforts.

NOTE 3: SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The accounting and reporting policies of the Company conform to accounting principles generally accepted in the United States of America (GAAP) and Article 8 of Regulation S-X of the rules and regulations of the Securities and Exchange Commission (SEC).

The Company has elected to adopt early application of Accounting Standards Update No. 2014-10, Development Stage Entities (Topic 915): Elimination of Certain Financial Reporting Requirements; the Company does not present or disclose inception-to-date information and other remaining disclosure requirements of Topic 915.

The Company adopted the calendar year as its basis of reporting.

Interim Financial Information

The accompanying unaudited consolidated financial statements and footnotes have been prepared in accordance with U.S. GAAP as contained in the Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") for interim financial information. The results of operations for the six month ended June 30, 2015 are not necessarily indicative of the results for the full year or the results for any future periods. These unaudited consolidated financial statements should be read in conjunction with the audited consolidated financial statements and related footnotes for the year ended December 31, 2014 appearing elsewhere in this prospectus.

- F-28 -


Notes to Financial Statements (unaudited)
As of and for the six months ended June 30, 2015

In the opinion of management, all adjustments necessary in order to make the unaudited June 30, not misleading have been included.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States ("GAAP") requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Cash equivalents and concentration of cash balance

The Company considers all highly liquid securities with an original maturity of less than three months to be cash equivalents. The Company's cash and cash equivalents in bank deposit accounts, at times, may exceed federally insured limits.

Fair Value of Financial Instruments

Financial Accounting Standards Board ("FASB") guidance specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).The three levels of the fair value hierarchy are as follows:

Level 1 - Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities.

Level 2 - Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly (e.g., quoted prices of similar assets or liabilities in active markets, or quoted prices for identical or similar assets or liabilities in markets that are not active).

Level 3 - Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.

- F-29 -


Notes to Financial Statements (unaudited)
As of and for the six months ended June 30, 2015

The carrying amounts reported in the balance sheets for other receivables, accounts payable, accrued expenses and debt approximate their fair value based on the short-term maturity of these instruments. The warrant liability is recorded at fair value with changes in fair value reflected in the statement of operations.

Property, Equipment, and Software

Property, equipment, and software are recorded at cost. Depreciation/amortization is recorded for property, equipment, and software using the straight-line method over the estimated useful lives of assets. The useful life of the Company's capitalized assets as of June 30, 2015 is three years. The Company reviews the recoverability of all long-lived assets, including the related useful lives, whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset might not be recoverable.

The Company accounts for software development costs in accordance with several accounting pronouncements, including FASB ASC 730, Research and Development, FASB ASC 350-40, Internal-Use Software, FASB 985-20, Costs of Computer Software to be Sold, Leased, or Marketed and FASB ASC 350-50, Website Development Costs.

Costs incurred during the period of planning and design, prior to the period determining technological feasibility, for all software developed for use internal and external, has been charged to operations in the period incurred as research and development costs. Additionally, costs incurred after determination of readiness for market have been expensed as research and development.

The Company capitalizes certain costs in the development of its proprietary software for the period after technological feasibility was determined and prior to marketing and initial sales. Website development costs have been capitalized, under the same criteria as marketed software.

Property, equipment, and software at June 30, 2015 consist of the following:

Furniture and Equipment $  22,786  
Software   99,108  
Web Domains   10,111  
    132,005  
Accumulated Depreciation/Amortization   (106,906 )
Property, Equipment, and Software, net $  25,099  

Depreciation and amortization charges included in general and administrative expenses for the six month ending June 30, 2015 and for the six month ending June 30, 2014 amounted to $6,468 and $17,719, respectively.

- F-30 -


Notes to Financial Statements (unaudited)
As of and for the six months ended June 30, 2015

Depreciation and amortization charges included in general and administrative expenses for the six month ending June 30, 2015 amounted to $6,469.

Revenue Recognition

The Company recognizes revenue when: (1) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (2) delivery has occurred or services have been provided; (3) the fee is fixed or determinable; and (4) collection is reasonably assured. For all revenue transactions, the Company considers payment to be persuasive evidence of an arrangement. Refunds are included in net revenues and no estimate was necessary for future returns as revenues are not refundable after the revenue recognition criterion has been satisfied. Net revenue represents the commission the Company receives on the gross bets made on its platform after paying out winnings.

Deferred Revenue consists of unrecognized revenue paid in advance of the delivery or completion of services. Deferred revenue is recognized as revenue when the services are provided and all other revenue recognition criteria have been met.

Customer Deposits

Customer deposits include earnings from previous social motivation game winnings that are held in deposit and amounts from current social motivation games not estimated to be earned by the Company.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with ASC 718, Compensation - Stock Compensation. Under the fair value recognition provisions of ASC 718, stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as expense ratably over the requisite service period, which is generally the option vesting period. The Company uses the Black-Scholes option pricing model to determine the fair value of stock options. Stock-based awards issued to date are comprised of employee stock options.

Advertising Costs

Advertising costs are recorded as an expense in the period in which we incur the costs or the first time the advertising takes place. Advertising costs expensed for the six month ending June 30, 2015 and for the six month ending June 30, 2014 were $116,289 and $54,668, respectively.

Income Taxes

The Company uses the liability method of accounting for income taxes as set forth in ASC 740, Income Taxes. Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax basis of assets and liabilities using tax rates expected to be in effect during the years in which the basis differences reverse. A valuation allowance is recorded when it is unlikely that the deferred tax assets will not be realized. We assess our income tax positions and record tax benefits for all years subject to examination based upon our evaluation of the facts, circumstances and information available at the reporting date. In accordance with ASC 740-10, for those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, our policy will be to record the largest amount of tax benefit that is more likely than not to be realized upon ultimate settlement with a taxing authority that has full knowledge of all relevant information. For those income tax positions where there is less than 50% likelihood that a tax benefit will be sustained, no tax benefit will be recognized in the financial statements.

- F-31 -


Notes to Financial Statements (unaudited)
As of and for the six months ended June 30, 2015

Net Earnings or Loss per Share

Net earnings or loss per share is computed by dividing net income or loss by the weighted-average number of common shares outstanding during the period, excluding shares subject to redemption or forfeiture. The Company presents basic and diluted net earnings or loss per share. Basic and diluted net earnings or loss per share reflect the actual weighted average of common shares issued and outstanding during the period. Potentially dilutive securities are excluded from the computation of the diluted net earnings or loss per share if their inclusion would be anti-dilutive, and consist of the following:

    June 30, 2015     June 30, 2014  
             
Series Seed Preferred Stock (convertible to common stock)   7,286,315     -  
Series A Preferred Stock (convertible to common stock)   5,830,306     -  
             
Convertible notes payable (convertible to convertible Series Seed Preferred Stock)   -     -  
Warrants (2010) to purchase common stock   100,000     100,000  
Warrants (2013) to purchase common stock   200,000     200,000  
Stock options   3,236,873     2,421,373  
         Total potentially dilutive shares   16,653,494     2,721,373  

As all potentially dilutive securities are anti-dilutive for the six months ended June 30, 2015 and for the six months ended June 30, 2014; diluted net loss per share is the same as basic net loss per share.

Offering Costs

The Company complies with the requirements of FASB ASC 340-10-S99-1 with regards to offering costs. Prior to the completion of an offering, offering costs will be capitalized as deferred offering costs on the balance sheet. The deferred offering costs will be charged to stockholders' equity upon the completion of an offering or to expense if the offering is not completed. No offering costs remained capitalized as of June 30, 2015.

- F-32 -


Notes to Financial Statements (unaudited)
As of and for the six months ended June 30, 2015

NOTE 4: STOCKHOLDERS' EQUITY

Common Stock

In July 2011, the Company amended its Certificate of Incorporation to increase its authorized common stock from 11,000,000 shares to 18,000,000. In August 2014, the Company amended its Certificate of Incorporation to increase its authorized common stock from 18,000,000 shares to 30,000,000 shares.

The Company is authorized to issue 30,000,000 and 18,000,000 shares of common stock at $.001 par value, as of December 31, 2014 and 2013. As of June 30, 2015, there were 10,010,000 shares issued and outstanding. Common stockholders are entitled to one vote for each share on all matters to be voted on by the stockholders, do not have cumulative voting rights, have no preemptive rights to purchase common stock, no conversion or redemption rights or sinking fund provisions with respect to the common stock, and are entitled to share ratably in dividends. In the event of liquidation, common stockholders are entitled to share pro rata all assets remaining after payment in full of all liabilities and preferences.

The Company has reserved 3,420,471 shares of its common stock for pursuant to the Equity Incentive Plan. 3,236,873 stock options are outstanding as of June 30, 2015.

Restricted Stock Shares

In February 2015, the Company granted 10,000 shares of fully vested Common Stock to an advisor of the Company for consulting services performed for the company under a consulting services agreement dated January 1, 2015.

Preferred Stock

In July 2011, the Company amended its Certificate of Incorporation to authorize 4,000,000 shares of $0.001 par preferred stock, of which 3,704,000 shares were designated as Series Seed Preferred Stock. In August 2014, the Company amended its Certificate of Incorporation to increase its authorized preferred stock from 4,000,000 shares to 15,894,209 shares, of which 7,287,315 shares were designed as Series Seed Preferred Stock and 8,606,894 shares were designated as Series A Preferred Stock. 13,117,621 shares of preferred stock were issued and outstanding as of June 30, 2015. The preferred stock is subject to mandatory conversion provisions upon and initial public offering and are not redeemable.

Series Seed Preferred Stock - Convertible

As of June 30, 2015, there were 7,287,315shares of $0.001 par value Series Seed Preferred Stock were issued and outstanding. The Series Seed Preferred Stockholders are entitled to equal voting rights to common stockholders on an as-converted basis, contain certain dilution protections, have a dividend preference of $0.0216 per share (secondary to Series A Preferred Stock), and are convertible on a 1:1 basis to common stock. The Series Seed Preferred Stock have a liquidation preference of $0.27 per share, which is subordinate to the liquidation preference on Series A Preferred Stock.

- F-33 -


Notes to Financial Statements (unaudited)
As of and for the six months ended June 30, 2015

Series A Preferred Stock – Convertible

As of June 30, 2015, there were 5,830,306 of $0.001 par value Series A Preferred Stock were issued and outstanding. The Series A Preferred Stockholders are entitled to equal voting rights to common stockholders on an as-converted basis, contain certain dilution protections, have a dividend preference of $0.0384 per share, and are convertible on a 1:1 basis to common stock. The Series A Preferred Stock have a liquidation preference of $0.4758 per share.

NOTE 5: SHARE-BASED PAYMENTS

Equity Incentive Plan

The 2010 Equity Incentive Plan (the "Plan") of the Company was approved by the written consent of the holder of a majority of the Company's outstanding common stock. The Plan provides the Company the ability to grant to any employee, director or consultants who provides services to the Company or any related entity, options, stock appreciation rights, restricted stock awards, restricted stock units, provided that only employees are entitled to receive incentive stock options in accordance with IRS guidelines. The Company reserved 3,430,471 shares of common stock for delivery under the Plan. Pursuant to the Equity Incentive Plan and the employment agreements, between January 1, 2011 and June 30, 2015, the Compensation Committee of the Company's Board of Directors authorized the grants of stock options described below.

Stock Options

The following table summarizes the Company's stock option activity:

    Six Months Ended June 30, 2015  
          Weighted Average  
    Options     Exercise Price  
Outstanding – January 1, 2015   2,421,373   $  0.2700  
Granted   815,500   $  0.4758  
Exercised   -   $  -  
Forfeited   -   $  -  
Outstanding – June 30, 2015   3,236,873   $  0.3218  
             
Exercisable at June 30, 2015   1,785,235   $  0.2329  
Weighted-average fair value of options granted during the six months ending June 30, 2015:     $  0.1090  

- F-34 -


Notes to Financial Statements (unaudited)
As of and for the six months ended June 30, 2015

The weighted average duration to expiration of outstanding options as of June 30, 2015 was 7.7 years for the $0.27 options and 10 years for the $0.4758 options.

              Weighted Average                 Weighted Average  
              Exercise Prices of                 Exercise Prices of  
        Outstanding     Outstanding     Contractual     Exercisable     Exercisable  
  Exercise Prices     Options     Options     life     Options     Options  
                                   
$  0.27     2,784,373   $  0.27     120 months     1,784,610   $  0.27  
$  0.48     452,500   $  0.4758     120 months     625   $  0.4758  

The Company measures employee stock-based awards at grant-date fair value and recognizes employee compensation expense on a straight-line basis over the vesting period of the award.

Determining the appropriate fair value of stock-based awards requires the input of subjective assumptions, including the fair value of the Company's common stock, and for stock options, the expected life of the option, and expected stock price volatility. The Company used the Black-Scholes option pricing model to value its stock option awards. The assumptions used in calculating the fair value of stock-based awards represent management's best estimates and involve inherent uncertainties and the application of management's judgment. As a result, if factors change and management uses different assumptions, stock-based compensation expense could be materially different for future awards.

The expected life of stock options was estimated using the "simplified method," as the Company has no historical information to develop reasonable expectations about future exercise patterns and employment duration for its stock options grants. The simplified method is based on the average of the vesting tranches and the contractual life of each grant. For stock price volatility, the Company uses comparable public companies as a basis for its expected volatility to calculate the fair value of options grants. The risk-free interest rate is based on U.S. Treasury notes with a term approximating the expected life of the option.

The estimation of the number of stock awards that will ultimately vest requires judgment, and to the extent actual results or updated estimates differ from the Company's current estimates, such amounts are recognized as an adjustment in the period in which estimates are revised.

Stock-based compensation expense related to stock options included in compensation & benefits expenses for the six months ending June 30, 2015 and for the six months ending June 30, 2014 was to $15,487 and $14,398, respectively.

- F-35 -


Notes to Financial Statements (unaudited)
As of and for the six months ended June 30, 2015

Grants to non-employees are expensed at the earlier of (i) the date at which a commitment for performance by the counterparty to earn the equity instrument is reached and (ii) the date at which the counterparty's performance is complete. Performance is typically completed monthly. No non-employee awards were issued for the six months ended June 30, 2015.

Total compensation cost related to nonvested awards not yet recognized as of June 30, 2015 was $111,519 and will be recognized over a weighted-average period of approximately 20 months.

NOTE 6: SUBSEQUENT EVENTS

Note Receivable to Related Party

In September 2015, the Company issued a $100,000 note to the founding and majority stockholder. The note bears interest of 1.89% per annum and matures on September 2022. No payments are required on the note until maturity when all principal and unpaid interest come due, though the note can be prepaid at any time without penalty. The note is collateralized by 900,739 shares of Common Stock held by the founding and majority stockholder.

Authorized Shares

On September 29, 2015 the Company filed an Amended and Restated Certificate of Incorporation to authorize the following shares: Common Stock: 30,000,000 shares at $0.001 par value per share, Preferred Stock: 16,002,546 shares at $0.001 par value per share, designated as follows: Series Seed Preferred Stock: 7,287,315 shares, Series A Preferred Stock: 6,030,306 shares, Series A-1 Preferred Stock: 2,684,925 shares

Series A-1 Preferred Stock

The Company is authorized to issue 2,684,925 shares of Series A-1 Preferred Stock at $.001 par value. In October 2015 the Company issued 581,838 shares of the Series A-1 Preferred Stock at $0.7449 per share, providing gross proceeds of $433,411. Given the absence of quoted prices in active markets and the lack of previous sales of the Company's preferred stock, the Company determined the fair value of the initial shares issued to be the consideration paid by the stockholder of $0.7449 per share. In making this determination, the Company considered that there had been no transactions or activity prior to or immediately subsequent to the stock sale.

- F-36 -


PART III

INDEX TO EXHIBITS

Exhibit 1. Placement Agreement with North Capital Private Securities Corporation**
 
Exhibit 2.1 Form of Amended and Restated Certificate of Incorporation
 
Exhibit 2.2 Bylaws**
 
Exhibit 3.1 Amended and Restated Investors' Rights Agreement**
 
Exhibit 3.2 Amended and Restated Right of First Refusal and Co-sale Agreement**
 
Exhibit 4. Subscription Agreement*
 
Exhibit 5. Form of Voting Agreement
 
Exhibit 6.1 Form of Employment Agreement**
 
Exhibit 11. Consent of Auditor
 
Exhibit 12. Attorney opinion on legality of the offering**
 
Exhibit 13. “Testing the waters” materials**
 
Exhibit 15. Draft offering statement previously submitted pursuant to Rule 252(d) (incorporated by reference)**

* To be filed by amendment

** Previously Filed


SIGNATURES

Pursuant to the requirements of Regulation A, the issuer certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form 1-A and has duly caused this Offering Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of New York, State of New York, on February 25, 2016.

WayBetter, Inc.

/s/ James Rosen

By James Rosen, Chief Executive Officer of
WayBetter, Inc.

This Offering Statement has been signed by the following persons in the capacities and on the dates indicated.

/s/ James Rosen
James Rosen, Chief Executive Officer and Chairman of the Board
Date: February 25, 2016

/s/ Matthew Daniel
Matthew Daniel, Chief Financial Officer
Date: February 25, 2016

/s/ Amy Prager-Taylor
Amy Prager-Taylor, Chief Accounting Officer
Date: February 25, 2016

/s/ Randy Nicolau
Randy Nicolau, Director
Date: February 25, 2016

/s/ Patrick George
Patrick George, Director
Date: February 25, 2016


EX1A-2A CHARTER 3 exhibit2-1.htm WayBetter, Inc.: Exhibit 2.1

AMENDED AND RESTATED

CERTIFICATE OF INCORPORATION OF

WAYBETTER, INC.

WayBetter, Inc., a corporation organized and existing under the laws of the State of Delaware (the “Corporation”), certifies that:

1.     The name of the Corporation is WayBetter, Inc. The Corporation’s original Certificate of Incorporation was filed with the Secretary of State of the State of Delaware on July 22, 2010 under the name DietBet, Inc.

2.     This Amended and Restated Certificate of Incorporation was duly adopted in accordance with Sections 242 and 245 of the General Corporation Law of the State of Delaware, and has been duly approved by the written consent of the stockholders of the Corporation in accordance with Section 228 of the General Corporation Law of the State of Delaware.

3.     The text of the Certificate of Incorporation is amended and restated to read as set forth in EXHIBIT A attached hereto.

IN WITNESS WHEREOF, WayBetter, Inc. has caused this Amended and Restated Certificate of Incorporation to be signed by James S. Rosen, a duly authorized officer of the Corporation, on [________], 2016.

 
James S. Rosen,
Chief Executive Officer


EXHIBIT A

ARTICLE I

The name of the Corporation is WayBetter, Inc.

ARTICLE II

The purpose of this corporation is to engage in any lawful act or activity for which corporations may be organized under the General Corporation Law of Delaware.

ARTICLE III

 The address of the Corporation’s registered office in the State of Delaware is 1209 Orange Street, Wilmington, Delaware 19801, County of New Castle. The name of the registered agent at such address is The Corporation Trust Company.

ARTICLE IV

Upon the filing of this Amended and Restated Certificate of Incorporation with the Secretary of State of the State of Delaware, (i) each one (1) share of Series Seed Preferred Stock outstanding immediately prior to the filing of this Amended and Restated Certificate of Incorporation shall automatically and without any action on the part of the holders thereof, be converted into 1.0857791 shares of Series Seed Preferred Stock, (ii) each one (1) share of Series A Preferred Stock outstanding immediately prior to the filing of this Amended and Restated Certificate of Incorporation shall automatically and without any action on the part of the holders thereof, be converted into 1.0857791 shares of Series A Preferred Stock,(iii) each one (1) share of Series A-1 Preferred Stock outstanding immediately prior to the filing of this Amended and Restated Certificate of Incorporation shall automatically and without any action on the part of the holders thereof, be converted into 1.0857791 shares of Series A-1 Preferred Stock, and each one (1) share of Common Stock outstanding immediately prior to the filing of this Amended and Restated Certificate of Incorporation shall automatically and without any action on the part of the holders thereof, be converted into 1.0857791 shares of Common Stock(cumulatively, the “Split”). Such Split shall occur automatically and without any further action on the part of the Corporation or the holders thereof and whether or not certificates representing any stockholder’s shares held prior to the Split are surrendered for cancellation. Every share number, dollar amount and other provision contained in this Amended and Restated Certificate of Incorporation has been adjusted for the Split. No fractional interest in a share of Stock shall be deliverable upon the Split. Any stockholder who would otherwise be entitled to receive a fractional share as a result of such Split shall receive in lieu thereof cash in the amount equal to such fraction multiplied by the fair market value of the share of Common Stock or such series of Preferred Stock, as applicable, as of the effective filing of this Certificate of Incorporation, as determined by the Board of Directors of the corporation. Such Split shall occur whether or not certificates representing any stockholder’s shares held prior to the Split are surrendered for cancellation.

Upon the effectiveness of the Split, the authorized capital stock of the corporation shall be as follows:

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The total number of shares of stock that the corporation shall have authority to issue is eighty-five million ninety-one thousand eight hundred two (85,091,802), consisting of fifty million (50,000,000)shares of common stock of the Corporation, $0.001 par value per share (“Common Stock”), and thirty-five million ninety-one thousand eight hundred two (35,091,802) shares of Preferred Stock, $0.001 par value per share. The first Series of Preferred Stock shall be designated “Series Seed Preferred Stock” and shall consist of seven million nine hundred twelve thousand four hundred two (7,912,402)shares. The second Series of Preferred Stock shall be designated “Series A Preferred Stock” and shall consist of six million five hundred forty-seven thousand six hundred fifty-seven (6,547,657) shares. The third Series of Preferred Stock shall be designated “Series A-1 Preferred Stock” and shall consist of six hundred thirty-one thousand seven hundred forty-three (631,743)shares. The fourth Series of Preferred Stock shall be designated “Series B Non-Voting Preferred Stock” and shall consist of twenty million (20,000,000) shares.

ARTICLE V

The terms and provisions of the Common Stock and Preferred Stock are as follows:

1.     Definitions. For purposes of this ARTICLE V, the following definitions shall apply:

(a)     “Conversion Price” shall mean $0.2487 per share for the Series Seed Preferred Stock, $0.4382per share for the Series A Preferred Stock, $0.6861 per share for the Series A-1 Preferred Stock, and$1.00 per share for the Series B Non-Voting Preferred Stock(subject to adjustment from time to time for Recapitalizations and as otherwise set forth elsewhere herein).

(b)     “Convertible Securities” shall mean any evidences of indebtedness, shares or other securities convertible into and/or exchangeable for Common Stock.

(c)     “Corporation” shall mean WayBetter, Inc.

(d)     “Distribution” shall mean the transfer of cash or other property without consideration whether by way of dividend or otherwise, other than dividends on Common Stock payable in Common Stock, or the purchase or redemption of shares of the Corporation by the Corporation for cash or property other than: (i) repurchases of Common Stock issued to or held by employees, officers, directors or consultants of the Corporation upon termination of their employment or services pursuant to agreements providing for the right of said repurchase, (ii) repurchases of Common Stock issued to or held by employees, officers, directors or consultants of the Corporation or its subsidiaries pursuant to rights of first refusal contained in agreements providing for such right, (iii) repurchase of capital stock of the Corporation in connection with the settlement of disputes with any stockholder, (iv) repurchase of capital stock of the Corporation pursuant to Section 7 of this Article V and (v) any other repurchase or redemption of capital stock of the Corporation approved by the holders of the Common and Preferred Voting Stock of the Corporation voting as separate classes.

(e)     “Dividend Rate” shall mean an annual rate of $0.0199per share for the Series Seed Preferred Stock,$0.4382per share for the Series A Preferred Stock, $0.0549per share for the Series A-1 Preferred Stock and $0.0800 per share for the Series B Non-Voting Preferred Stock(subject to adjustment from time to time for Recapitalizations as set forth elsewhere herein).

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(f)     “Liquidation Preference” $0.2487 per share for the Series Seed Preferred Stock, $0.4382 per share for the Series A Preferred Stock, $0.6861 per share for the Series A-1 Preferred Stock, and$1.00 per share for the Series B Non-Voting Preferred Stock(subject to adjustment from time to time for Recapitalizations as set forth elsewhere herein).

(g)     “Options” shall mean rights, options or warrants to subscribe for, purchase or otherwise acquire Common Stock or Convertible Securities.

(h)     “Original Issue Price” $0.27per share for the Series Seed Preferred Stock, $0.4758per share for the Series A Preferred Stock, $0.7449per share for the Series A-1 Preferred Stock, and$1.00 per share for the Series B Non-Voting Preferred Stock(subject to adjustment from time to time for Recapitalizations as set forth elsewhere herein).

(i)     “Preferred Stock” shall mean the Series Seed Preferred Stock, the Series A Preferred Stock, the Series A-1 Preferred Stock and the Series B Non-Voting Preferred Stock.

(j)     “Preferred Voting Stock” shall mean the Series Seed Preferred Stock, the Series A Preferred Stock and the Series A-1 Preferred Stock. The Preferred Voting Stock shall vote as a single class on an as-converted basis at every stockholder vote or written consent unless provided otherwise.

(k)     “Recapitalization” shall mean any stock dividend, stock split, combination of shares, reorganization, recapitalization, reclassification or other similar event.

2.     Dividends.

(a)     Preferred Stock. In any calendar year, the holders of outstanding shares of Preferred Stock shall be entitled to receive dividends, when, as and if declared by the Board of Directors, out of any assets at the time legally available therefor, in accordance with the relative priority set forth below and at the Dividend Rate specified for such shares of such series of Preferred Stock payable in preference and priority to any declaration or payment of any Distribution on Common Stock of the Corporation in such calendar year. Distributions to the holders of Series B Non-Voting Preferred Stock, Series A-1 Preferred Stock and Series A Preferred Stock, if any, shall be made in proportion to the number of shares of Common Stock that would be held by each such holder if all shares of Series B Non-Voting Preferred Stock, Series A-1 Preferred Stock and Series A Preferred Stock were converted to Common Stock at the then effective conversion rate. Notwithstanding anything to the contrary contained herein, (i) no dividends shall be paid or payable upon the Series A-1 Preferred Stock, Series A Preferred Stock, Series Seed Preferred Stock or Common Stock unless and until all declared, accrued and unpaid dividends in respect of the Series B Non-Voting Preferred Stock shall have first been paid in full in accordance with this Section 2(a) and (ii) no dividends shall be paid or payable upon the Series Seed Preferred Stock or Common Stock unless and until all declared, accrued and unpaid dividends in respect of the Series A-1 Preferred Stock and Series A Preferred Stock shall have first been paid in full in accordance with this Section 2(a).No Distributions shall be made with respect to the Common Stock unless dividends on the Preferred Stock have been declared in accordance with the preferences stated herein and all declared dividends on the Preferred Stock have been paid or set aside for payment to the Preferred Stock holders. In the event the Corporation authorizes any series or class of Preferred Stock or other equity securities with accruing or cumulative dividends at any time after the date hereof, the Series B Non-Voting Preferred Stock, Series A-1 Preferred Stock and the Series A Preferred Stock and the dividends set forth in this Section 2(a) shall automatically be deemed to have been cumulative dividends from the date hereof at the Dividend Rate payable when declared by the Board of Directors or in connection with a liquidation, dissolution or winding up of the Corporation (as defined in Section 3(e) below). No right to dividends shall accrue to holders of Preferred Stock by reason of the fact that dividends on such stock are at any time not declared or paid.

4


(b)     Additional Dividends. After the payment or setting aside for payment of the dividends described in Section 2(a), any additional dividends (other than dividends on Common Stock payable solely in Common Stock) set aside or paid in any fiscal year shall be set aside or paid among the holders of the Preferred Stock and Common Stock then outstanding in proportion to the greatest whole number of shares of Common Stock which would be held by each such holder if all shares of Preferred Stock were converted at the then-effective Conversion Rate (as defined in Section 4).

(c)     Non-Cash Distributions. Whenever a Distribution provided for in this Section 2 shall be payable in property other than cash, the value of such Distribution shall be deemed to be the fair market value of such property as determined in good faith by the Board of Directors.

3.     Liquidation Rights.

(a)     Liquidation Preference. In the event of a Deemed Liquidation Event (as defined herein), the holders of the Series B Non-Voting Preferred Stock shall be entitled to receive, prior and in preference to any Distribution of any of the assets of the Corporation to the holders of the Series A-1 Preferred Stock,Series A Preferred Stock,Series Seed Preferred Stock and the Common Stock by reason of their ownership of such stock, an amount per share for each share of such series of Series B Non-Voting Preferred Stock held by them equal to the sum of (i) the Liquidation Preference specified for such share of Series B Non-Voting Preferred Stock and (ii) all declared but unpaid dividends (if any) on such share of Series B Non-Voting Preferred Stock (or, if greater, the amount that such share of Series B Non-Voting Preferred Stock would receive on an as-converted basis),or such lesser amount as may be approved by the holders of more than fifty percent (50%) of the outstanding shares of Series B Non-Voting Preferred Stock. If upon a Deemed Liquidation Event, the assets of the Corporation legally available for distribution to the holders of the Series B Non-Voting Preferred Stock are insufficient to permit the payment to such holders of the full amounts specified in this Section 3(a), then the entire assets of the Corporation legally available for distribution shall be distributed with equal priority and pro rata among the holders of the Series B Non-Voting Preferred Stock in proportion to the full amounts they would otherwise be entitled to receive pursuant to this Section 3(a).

(b)     After the payment or setting aside for payment to the holders of Series B Non-Voting Preferred Stock of the full amounts specified in Section 3(a), the holders of the Series A Preferred Stock and Series A-1 Preferred Stock shall be entitled to receive, prior and in preference to any Distribution of any of the assets of the Corporation to the holders of the Series Seed Preferred Stock and Common Stock by reason of their ownership of such stock, an amount per share for each share of Series A Preferred Stock and Series A-1 Preferred Stock held by them equal to the sum of (i) the Liquidation Preference specified for such share of Series A Preferred Stock and Series A-1 Preferred Stock and (ii) all declared but unpaid dividends (if any) on such share of Series A Preferred Stock and Series A-1 Preferred Stock (or, if greater, the amount that such share of Series A Preferred Stock and Series A-1 Preferred Stock would receive on an as-converted basis),or such lesser amount as may be approved by the holders of more than fifty percent (50%) of the outstanding shares of Series A Preferred Stock and Series A-1 Preferred Stock. If upon a Deemed Liquidation Event, the assets of the Corporation legally available for distribution to the holders of the Series A Preferred Stock and Series A-1 Preferred Stock are insufficient to permit the payment to such holders of the full amounts specified in Section 3(a) and this Section 3(b), then the entire remaining assets of the Corporation legally available for distribution after the payment or setting aside for payment specified in 3(a) shall be distributed with equal priority and pro rata among the holders of the Series A Preferred Stock and Series A-1 Preferred Stock in proportion to the full amounts they would otherwise be entitled to receive pursuant to this Section 3(b).

5


(c)     After the payment or setting aside for payment to the holders of Series B Non-Voting Preferred Stock of the full amounts specified in Section 3(a) and to the holders of the Series A Preferred Stock and Series A-1 Preferred Stock of the full amounts specified in Section 3(b), the holders of the Series Seed Preferred Stock shall be entitled to receive, prior and in preference to any Distribution of any of the assets of the Corporation to the holders of Common Stock by reason of their ownership of such stock, an amount per share for each share of Series Seed Preferred Stock held by them equal to the sum of (i) the Liquidation Preference specified for such share of Series Seed Preferred Stock and (ii) all declared but unpaid dividends (if any) on such share of Series Seed Preferred Stock (or, if greater, the amount that such share of Series Seed Preferred Stock would receive on an as-converted bases), or such lesser amount as may be approved by the holders of more than fifty percent (50%) of the outstanding shares of Series Seed Preferred Stock. If upon the Deemed Liquidation Event, the assets of the Corporation legally available for distribution to the holders of the Series Seed Preferred Stock are insufficient to permit the payment to such holders of the full amounts specified in Sections 3(a), 3(b) and this Section 3(c), then the entire remaining assets of the Corporation legally available for distribution after the payment or setting aside for payment specified in Sections 3(a) and 3(b) shall be distributed with equal priority and pro rata among the holders of the Series Seed Preferred Stock in proportion to the full amounts they would otherwise be entitled to receive pursuant to this Section 3(c).

(d)     After the payment or setting aside for payment to the holders of Preferred Stock of the full amounts specified in Sections 3(a), 3(b) and 3(c), the entire remaining assets of the Corporation legally available for distribution shall be distributed pro rata to holders of the Common Stock of the Corporation in proportion to the number of shares of Common Stock held by them.

(e)     Shares not Treated as Both Preferred Stock and Common Stock in any Distribution. Shares of Preferred Stock shall not be entitled to be converted into shares of Common Stock in order to participate in any Distribution, or series of Distributions, as shares of Common Stock, without first foregoing participation in the Distribution, or series of Distributions, as shares of Preferred Stock.

6


(f)     Reorganization. For purposes of this Section 3, liquidation, dissolution or winding up of the Corporation (“Deemed Liquidation Event”) shall be deemed to be occasioned by, or to include, (i) the acquisition of the Corporation by another entity by means of any transaction or series of related transactions to which the Corporation is party (including, without limitation, any stock acquisition, reorganization, merger or consolidation but excluding any sale of stock for capital raising purposes) other than a transaction or series of transactions in which the holders of the voting securities of the Corporation outstanding immediately prior to such transaction retain, immediately after such transaction or series of transactions, as a result of shares in the Corporation held by such holders prior to such transaction, at least a majority of the total voting power represented by the outstanding voting securities of the Corporation or such other surviving or resulting entity (or if the Corporation or such other surviving or resulting entity is a wholly-owned subsidiary immediately following such acquisition, its parent); (ii) a sale, exclusive license, transfer, lease or other disposition of all or substantially all of the assets of the Corporation and its subsidiaries taken as a whole by means of any transaction or series of related transactions, except where such sale, exclusive license, transfer, lease other disposition is to a wholly-owned subsidiary of the Corporation; or (iii) any liquidation, dissolution or winding up of the Corporation, whether voluntary or involuntary. The treatment of any transaction or series of related transactions as a liquidation, dissolution or winding up pursuant to clause (i) or (ii) of the preceding sentence may be waived by the consent or vote of a the holders of more than fifty percent (50%) of the outstanding shares of Preferred Voting Stock (voting as a single class on an as-converted basis).

(g)     Valuation of Non-Cash Consideration. If any assets of the Corporation distributed to stockholders in connection with any liquidation, dissolution, or winding up of the Corporation are other than cash, then the value of such assets shall be their fair market value as determined in good faith by the Board of Directors, except that any publicly-traded securities to be distributed to stockholders in a liquidation, dissolution, or winding up of the Corporation shall be valued as follows:

(i)     If the securities are then traded on a national securities exchange, then the value of the securities shall be deemed to be the average of the closing prices of the securities on such exchange over the ten (10) trading day period ending five (5) trading days prior to the Distribution;

(ii)     if the securities are actively traded over-the-counter, then the value of the securities shall be deemed to be the average of the closing bid prices of the securities over the ten (10) trading day period ending five (5) trading days prior to the Distribution.

In the event of a merger or other acquisition of the Corporation by another entity, the Distribution date shall be deemed to be the date such transaction closes.

For the purposes of this subsection 3(g), “trading day” shall mean any day which the exchange or system on which the securities to be distributed are traded is open and “closing prices” or “closing bid prices” shall be deemed to be: (i) for securities traded primarily on the New York Stock Exchange, the American Stock Exchange or a Nasdaq market, the last reported trade price or sale price, as the case may be, at 4:00 p.m., New York time, on that day and (ii) for securities listed or traded on other exchanges, markets and systems, the market price as of the end of the regular hours trading period that is generally accepted as such for such exchange, market or system. If, after the date hereof, the benchmark times generally accepted in the securities industry for determining the market price of a stock as of a given trading day shall change from those set forth above, the fair market value shall be determined as of such other generally accepted benchmark times.

7


4.     Conversion. The holders of the Preferred Stock shall have conversion rights as follows:

(a)     Right to Convert. Each share of Preferred Stock shall be convertible, at the option of the holder thereof, at any time after the date of issuance of such share at the office of the Corporation or any transfer agent for the Preferred Stock, into that number of fully-paid, nonassessable shares of Common Stock determined by dividing the Original Issue Price for the relevant series by the Conversion Price for such series.(The number of shares of Common Stock into which each share of Preferred Stock of a series may be converted is hereinafter referred to as the “Conversion Rate” for each such series.) Upon any decrease or increase in the Conversion Price for any series of Preferred Stock, as described in this Section 4, the Conversion Rate for such series shall be appropriately increased or decreased.

(b)     Automatic Conversion. Each share of Preferred Stock shall automatically be converted into fully-paid, non-assessable shares of Common Stock at the then effective Conversion Rate for such share (i) immediately prior to the closing of a firm commitment underwritten initial public offering pursuant to an effective registration statement filed under the Securities Act of 1933, as amended (the “Securities Act”), covering the offer and sale of the Corporation’s Common Stock, provided that (A) the aggregate offering price, net of underwriters’ discounts and expenses, is at least three (3) times the Original Issue Price of the Series A Preferred Stock then in effect (subject to adjustment from time to time for Recapitalizations as set forth elsewhere herein)and (B) the aggregate proceeds of such offering (after deduction for underwriter’s discounts and expenses related to the issuance) are not less than $20,000,000, or (ii) upon the receipt by the Corporation of a written request for such conversion from the holders of more than fifty percent (50%) of the shares of Preferred Voting Stock then outstanding (voting as a single class on an as-converted basis), or, if later, the effective date for conversion specified in such requests (each of the events referred to in (i) and (ii) are referred to herein as an “Automatic Conversion Event”).

(c)     Mechanics of Conversion. No fractional shares of Common Stock shall be issued upon conversion of Preferred Stock. In lieu of any fractional shares to which the holder would otherwise be entitled, the Corporation shall pay cash equal to such fraction multiplied by the then fair market value of a share of Common Stock as determined by the Board of Directors. For such purpose, all shares of Preferred Stock held by each holder of Preferred Stock shall be aggregated, and any resulting fractional share of Common Stock shall be paid in cash. Before any holder of Preferred Stock shall be entitled to convert the same into full shares of Common Stock, and to receive certificates therefor, the holder shall either (A) surrender the certificate or certificates therefor, duly endorsed, at the office of the Corporation or of any transfer agent for the Preferred Stock or (B) notify the Corporation or its transfer agent that such certificates have been lost, stolen or destroyed and execute an agreement satisfactory to the Corporation to indemnify the Corporation from any loss incurred by it in connection with such certificates, and shall give written notice to the Corporation at such office that the holder elects to convert the same; provided, however, that on the date of an Automatic Conversion Event, the outstanding shares of Preferred Stock shall be converted automatically without any further action by the holders of such shares and whether or not the certificates representing such shares are surrendered to the Corporation or its transfer agent; provided further, however, that the Corporation shall not be obligated to issue certificates evidencing the shares of Common Stock issuable upon such Automatic Conversion Event unless either the certificates evidencing such shares of Preferred Stock are delivered to the Corporation or its transfer agent as provided above, or the holder notifies the Corporation or its transfer agent that such certificates have been lost, stolen or destroyed and executes an agreement satisfactory to the Corporation to indemnify the Corporation from any loss incurred by it in connection with such certificates. On the date of the occurrence of an Automatic Conversion Event, each holder of record of shares of Preferred Stock shall be deemed to be the holder of record of the Common Stock issuable upon such conversion, notwithstanding that the certificates representing such shares of Preferred Stock shall not have been surrendered at the office of the Corporation, that notice from the Corporation shall not have been received by any holder of record of shares of Preferred Stock, or that the certificates evidencing such shares of Common Stock shall not then be actually delivered to such holder.

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(d)     Adjustments to Conversion Price for Diluting Issues.

(i)     Special Definition. For purposes of this paragraph 4(d), “Additional Shares of Common” shall mean all shares of Common Stock issued (or, pursuant to paragraph 4(d)(iii), deemed to be issued) by the Corporation after the filing of this Amended and Restated Certificate of Incorporation, other than issuances or deemed issuances of:

(1)     shares of Common Stock upon the conversion of the Preferred Stock;

(2)     shares of Common Stock and options, warrants or other rights to purchase Common Stock issued or issuable to employees, officers or directors of, or consultants or advisors to the Corporation or any subsidiary pursuant to stock grants, restricted stock purchase agreements, option plans, purchase plans, incentive programs or similar arrangements;

(3)     shares of Common Stock upon the exercise or conversion of Options or Convertible Securities;

(4)     shares of Common Stock issued or issuable as a dividend or distribution on Preferred Stock or pursuant to any event for which adjustment is made pursuant to paragraph 4(e), 4(f) or 4(g) hereof;

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(5)     shares of Common Stock issued or issuable in a registered public offering under the Securities Act;

(6)     shares of Common Stock issued or issuable pursuant to the acquisition of another corporation by the Corporation by merger, purchase of substantially all of the assets or other reorganization or to a joint venture agreement, provided, that such issuances are approved by the Board of Directors;

(7)     shares of Common Stock issued or issuable to banks, equipment lessors, real property lessors, financial institutions or other persons engaged in the business of making loans pursuant to a debt financing, commercial leasing or real property leasing transaction approved by the Board of Directors;

(8)     shares of Common Stock issued or issuable in connection with any settlement with any third party unaffiliated with the Corporation of any action, suit, proceeding or litigation approved by the Board of Directors;

(9)     shares of Common Stock issued or issuable in connection with sponsored research, collaboration, technology license, development, OEM, marketing or other similar agreements or strategic partnerships approved by the Board of Directors;

(10)     shares of Common Stock issued or issuable to suppliers or third party service providers in connection with the provision of goods or services pursuant to transactions approved by the Board of Directors; and

(11)     shares of Common Stock that are otherwise excluded by the consent of the holders of more than fifty percent (50%) of the shares of Preferred Voting Stock then outstanding.

(ii)     No Adjustment of Conversion Price. No adjustment in the Conversion Price of a particular series of Preferred Stock shall be made in respect of the issuance of Additional Shares of Common unless the consideration per share (as determined pursuant to paragraph 4(d)(v)) for an Additional Share of Common issued or deemed to be issued by the Corporation is less than the Conversion Price in effect on the date of, and immediately prior to such issue, for such series of Preferred Stock.

(iii)     Deemed Issue of Additional Shares of Common. In the event the Corporation at any time or from time to time after the date of the filing of this Amended and Restated Certificate of Incorporation shall issue any Options or Convertible Securities or shall fix a record date for the determination of holders of any class of securities entitled to receive any such Options or Convertible Securities, then the maximum number of shares (as set forth in the instrument relating thereto without regard to any provisions contained therein for a subsequent adjustment of such number) of Common Stock issuable upon the exercise of such Options or, in the case of Convertible Securities, the conversion or exchange of such Convertible Securities or, in the case of Options for Convertible Securities, the exercise of such Options and the conversion or exchange of the underlying securities, shall be deemed to have been issued as of the time of such issue or, in case such a record date shall have been fixed, as of the close of business on such record date, provided that in any such case in which shares are deemed to be issued:

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(1)     no further adjustment in the Conversion Price of any series of Preferred Stock shall be made upon the subsequent issue of Convertible Securities or shares of Common Stock in connection with the exercise of such Options or conversion or exchange of such Convertible Securities;

(2)     if such Options or Convertible Securities by their terms provide, with the passage of time or otherwise, for any change in the consideration payable to the Corporation or in the number of shares of Common Stock issuable upon the exercise, conversion or exchange thereof (other than a change pursuant to the anti-dilution provisions of such Options or Convertible Securities such as this Section 4(d) or pursuant to Recapitalization provisions of such Options or Convertible Securities such as Sections 4(e), 4(f) and 4(g) hereof), the Conversion Price of each series of Preferred Stock and any subsequent adjustments based thereon shall be recomputed to reflect such change as if such change had been in effect as of the original issue thereof (or upon the occurrence of the record date with respect thereto);

(3)     no readjustment pursuant to clause (2) above shall have the effect of increasing the Conversion Price of a series of Preferred Stock to an amount above the Conversion Price that would have resulted from any other issuances of Additional Shares of Common and any other adjustments provided for herein between the original adjustment date and such readjustment date;

(4)     upon the expiration of any such Options or any rights of conversion or exchange under such Convertible Securities which shall not have been exercised, the Conversion Price of each Series of Preferred Stock computed upon the original issue thereof (or upon the occurrence of a record date with respect thereto) and any subsequent adjustments based thereon shall, upon such expiration, be recomputed as if:

(a)     in the case of Convertible Securities or Options for Common Stock, the only Additional Shares of Common issued were the shares of Common Stock, if any, actually issued upon the exercise of such Options or the conversion or exchange of such Convertible Securities and the consideration received therefor was the consideration actually received by the Corporation for the issue of such exercised Options plus the consideration actually received by the Corporation upon such exercise or for the issue of all such Convertible Securities which were actually converted or exchanged, plus the additional consideration, if any, actually received by the Corporation upon such conversion or exchange, and

(b)     in the case of Options for Convertible Securities, only the Convertible Securities, if any, actually issued upon the exercise thereof were issued at the time of issue of such Options, and the consideration received by the Corporation for the Additional Shares of Common deemed to have been then issued was the consideration actually received by the Corporation for the issue of such exercised Options, plus the consideration deemed to have been received by the Corporation (determined pursuant to Section 4(d)(v)) upon the issue of the Convertible Securities with respect to which such Options were actually exercised; and

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(5)     if such record date shall have been fixed and such Options or Convertible Securities are not issued on the date fixed therefor, the adjustment previously made in the Conversion Price which became effective on such record date shall be canceled as of the close of business on such record date, and thereafter the Conversion Price shall be adjusted pursuant to this paragraph 4(d)(iii) as of the actual date of their issuance.

(iv)     Adjustment of Conversion Price Upon Issuance of Additional Shares of Common. In the event this Corporation shall issue Additional Shares of Common (including Additional Shares of Common deemed to be issued pursuant to paragraph 4(d)(iii)) without consideration or for a consideration per share less than the applicable Conversion Price of a series of Preferred Voting Stock in effect on the date of and immediately prior to such issue, then, the Conversion Price of the affected series of Preferred Voting Stock shall be reduced, concurrently with such issue, to a price (calculated to the nearest one-thousandth of a cent) determined by multiplying such Conversion Price by a fraction, the numerator of which shall be the number of shares of Common Stock outstanding immediately prior to such issue plus the number of shares which the aggregate consideration received by the Corporation for the total number of Additional Shares of Common so issued would purchase at such Conversion Price, and the denominator of which shall be the number of shares of Common Stock outstanding immediately prior to such issue plus the number of such Additional Shares of Common so issued. Notwithstanding the foregoing, the Conversion Price shall not be reduced at such time if the amount of such reduction would be less than $0.01, but any such amount shall be carried forward, and a reduction will be made with respect to such amount at the time of, and together with, any subsequent reduction which, together with such amount and any other amounts so carried forward, equal $0.01 or more in the aggregate. For the purposes of this Subsection 4(d)(iv), all shares of Common Stock issuable upon conversion of all outstanding shares of Preferred Voting Stock and the exercise and/or conversion of any other outstanding Convertible Securities and all outstanding Options shall be deemed to be outstanding.

(v)     Determination of Consideration. For purposes of this subsection 4(d), the consideration received by the Corporation for the issue (or deemed issue) of any Additional Shares of Common shall be computed as follows:

(1)     Cash and Property. Such consideration shall:

(a)     insofar as it consists of cash, be computed at the aggregate amount of cash received by the Corporation before deducting any reasonable discounts, commissions or other expenses allowed, paid or incurred by the Corporation for any underwriting or otherwise in connection with such issuance;

(b)     insofar as it consists of property other than cash, be computed at the fair market value thereof at the time of such issue, as determined in good faith by the Board of Directors; and

(c)     in the event Additional Shares of Common are issued together with other shares or securities or other assets of the Corporation for consideration which covers both, be the proportion of such consideration so received, computed as provided in clauses (a) and (b) above, as reasonably determined in good faith by the Board of Directors.

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(2)     Options and Convertible Securities. The consideration per share received by the Corporation for Additional Shares of Common deemed to have been issued pursuant to paragraph 4(d)(iii) shall be determined by dividing:

(x)     the total amount, if any, received or receivable by the Corporation as consideration for the issue of such Options or Convertible Securities, plus the minimum aggregate amount of additional consideration (as set forth in the instruments relating thereto, without regard to any provision contained therein for a subsequent adjustment of such consideration) payable to the Corporation upon the exercise of such Options or the conversion or exchange of such Convertible Securities, or in the case of Options for Convertible Securities, the exercise of such Options for Convertible Securities and the conversion or exchange of such Convertible Securities by

(y)     the maximum number of shares of Common Stock (as set forth in the instruments relating thereto, without regard to any provision contained therein for a subsequent adjustment of such number) issuable upon the exercise of such Options or the conversion or exchange of such Convertible Securities.

(e)     Adjustments for Subdivisions or Combinations of Common Stock. In the event the outstanding shares of Common Stock shall be subdivided (by stock split, by payment of a stock dividend or otherwise), into a greater number of shares of Common Stock, the Conversion Price of each series of Preferred Stock in effect immediately prior to such subdivision shall, concurrently with the effectiveness of such subdivision, be proportionately decreased. In the event the outstanding shares of Common Stock shall be combined (by reclassification or otherwise) into a lesser number of shares of Common Stock, the Conversion Prices in effect immediately prior to such combination shall, concurrently with the effectiveness of such combination, be proportionately increased.

(f)     Adjustments for Subdivisions or Combinations of Preferred Stock. In the event the outstanding shares of Preferred Stock or a series of Preferred Stock shall be subdivided (by stock split, by payment of a stock dividend or otherwise), into a greater number of shares of Preferred Stock, the Dividend Rate, Original Issue Price and Liquidation Preference of the affected series of Preferred Stock in effect immediately prior to such subdivision shall, concurrently with the effectiveness of such subdivision, be proportionately decreased. In the event the outstanding shares of Preferred Stock or a series of Preferred Stock shall be combined (by reclassification or otherwise) into a lesser number of shares of Preferred Stock, the Dividend Rate, Original Issue Price and Liquidation Preference of the affected series of Preferred Stock in effect immediately prior to such combination shall, concurrently with the effectiveness of such combination, be proportionately increased.

(g)     Adjustments for Reclassification, Exchange and Substitution. Subject to Section 3(“Liquidation Rights”), if the Common Stock issuable upon conversion of the Preferred Stock shall be changed into the same or a different number of shares of any other class or classes of stock, whether by capital reorganization, reclassification or otherwise (other than a subdivision or combination of shares provided for above), then, in any such event, in lieu of the number of shares of Common Stock which the holders would otherwise have been entitled to receive each holder of such Preferred Stock shall have the right thereafter to convert such shares of Preferred Stock into a number of shares of such other class or classes of stock which a holder of the number of shares of Common Stock deliverable upon conversion of such series of Preferred Stock immediately before that change would have been entitled to receive in such reorganization or reclassification, all subject to further adjustment as provided herein with respect to such other shares.

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(h)     Certificate as to Adjustments. Upon the occurrence of each adjustment or readjustment of the Conversion Price pursuant to this Section 4, the Corporation at its expense shall promptly compute such adjustment or readjustment in accordance with the terms hereof and furnish to each holder of Preferred Stock a certificate setting forth such adjustment or readjustment and showing in detail the facts upon which such adjustment or readjustment is based. The Corporation shall, upon the written request at any time of any holder of Preferred Stock, furnish or cause to be furnished to such holder a like certificate setting forth (i) such adjustments and readjustments, (ii) the Conversion Price at the time in effect and (iii) the number of shares of Common Stock and the amount, if any, of other property which at the time would be received upon the conversion of Preferred Stock.

(i)     Waiver of Adjustment of Conversion Price. Notwithstanding anything herein to the contrary, any downward adjustment of the Conversion Price of any series of Preferred Stock may be waived by the consent or vote of the holders of more than fifty percent (50%) of the outstanding shares of Preferred Voting Stock of that series either before or after the issuance causing the adjustment. Any such waiver shall bind all future holders of shares of such series of Preferred Voting Stock.

(j)     Notices of Record Date. In the event that this Corporation shall propose at any time:

(i)     to declare any Distribution upon its Common Stock, whether in cash,property, stock or other securities, whether or not a regular cash dividend and whether or not out of earnings or earned surplus;

(ii)     to effect any reclassification or recapitalization of its Common Stock outstanding involving a change in the Common Stock; or

(iii)     to voluntarily liquidate or dissolve or to enter into any transaction deemed to be a liquidation, dissolution or winding up of the corporation pursuant to Section 3(e);

then, in connection with each such event, this Corporation shall send to the holders of the Preferred Voting Stock at least 10 days’ prior written notice of the date on which a record shall be taken for such Distribution (and specifying the date on which the holders of Common Stock shall be entitled thereto and, if applicable, the amount and character of such Distribution) or for determining rights to vote in respect of the matters referred to in (ii) and (iii) above.

Such written notice shall be given by first class mail (or express courier), postage prepaid, addressed to the holders of Preferred Stock at the address for each such holder as shown on the books of the Corporation and shall be deemed given on the date such notice is mailed.

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The notice provisions set forth in this section may be shortened or waived prospectively or retrospectively by the consent or vote of the holders of more than fifty percent (50%) of the outstanding shares of Preferred Voting Stock, voting as a single class on an as-converted basis.

(k)     Reservation of Stock Issuable Upon Conversion. The Corporation shall at all times reserve and keep available out of its authorized but unissued shares of Common Stock solely for the purpose of effecting the conversion of the shares of the Preferred Stock, such number of its shares of Common Stock as shall from time to time be sufficient to effect the conversion of all then outstanding shares of the Preferred Stock; and if at any time the number of authorized but unissued shares of Common Stock shall not be sufficient to effect the conversion of all then outstanding shares of the Preferred Stock, the Corporation will take such corporate action as may, in the opinion of its counsel, be necessary to increase its authorized but unissued shares of Common Stock to such number of shares as shall be sufficient for such purpose.

5.     Voting.

(a)     Restricted Class Voting. Except as otherwise expressly provided herein or as required by law, the holders of Preferred Voting Stock and the holders of Common Stock shall vote together and not as separate classes.

(b)     No Series Voting. Other than as provided herein or required by law, there shall be no series voting. Notwithstanding the foregoing, if any proposed amendment to this Amended and Restated Certificate would alter or change the powers, preferences, or special rights of one or more series of Preferred Voting Stock so as to affect such series adversely, but shall not so affect the entire class of Preferred Voting Stock in the same manner and to the same extent, then the approval of at least a majority of such series shall be required to enact such amendment.

(c)     Preferred Stock. Each holder of Preferred Voting Stock shall be entitled to the number of votes equal to the number of shares of Common Stock into which the shares of Preferred Stock held by such holder could be converted as of the record date. Fractional votes shall not be permitted and any fractional voting rights resulting from the above formula (after aggregating all shares into which shares of Preferred Stock held by each holder could be converted) shall be disregarded. Except as otherwise expressly provided herein or as required by law, the holders of shares of the Preferred Voting Stock shall be entitled to vote on all matters on which the Common Stock shall be entitled to vote. Holders of Preferred Voting Stock shall be entitled to notice of any stockholders’ meeting in accordance with the Bylaws of the Corporation.

(d)     Election of Directors. As long as any shares of Series A Preferred Stock are outstanding, the holders of such shares of Series A Preferred Stock voting as a separate class shall be entitled to elect one (1) director of this corporation at any election of directors. As long as any shares of Series Seed Preferred Stock are outstanding, the holders of such shares of Series Seed Preferred Stock, voting as a separate class, shall be entitled to elect one (1) director of this corporation at any election of directors. The holders of Common Stock and Preferred Stock, voting together as a single class and on an as-converted basis, shall be entitled to elect any remaining directors of this corporation. If a vacancy on the Board of Directors is to be filled by the Board of Directors, only directors elected by the same class or classes of stockholders as those who would be entitled to vote to fill such vacancy shall vote to fill such vacancy.

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(e)     Adjustment in Authorized Common Stock. The number of authorized shares of Common Stock may be increased or decreased (but not below the number of shares of Common Stock then outstanding) by an affirmative vote of the holders of a majority of the Common Stock and Preferred Voting Stock of the Corporation.

(f)     Common Stock. Each holder of shares of Common Stock shall be entitled to one vote for each share thereof held.

(g)     Series B Non-Voting Preferred Stock. Except as otherwise expressly provided in this Amended and Restated Certificate of Incorporation or as required by applicable law, the Series B Non-Voting Preferred Stock shall be non-voting and the holders of Series B Non-Voting Preferred Stock shall not be entitled to vote with respect to shares of Series B Non-Voting Preferred Stock. The number of authorized shares of Series B Non-Voting Preferred Stock may be increased or decreased (but not below the number of shares of Common Stock then outstanding) by an affirmative vote of the holders of a majority of the Common Stock and Preferred Voting Stock of the Corporation.

6.     Amendments and Changes. As long as 500,000 shares of the Preferred Voting Stock shall be issued and outstanding, the Corporation shall not, without first obtaining the approval (by vote or written consent as provided by law) of the holders of more than fifty percent (50%) of the outstanding shares of the Preferred Voting Stock:

(a)     amend, alter or repeal any provision of the Certificate of Incorporation or bylaws of the Corporation if such action would adversely alter the rights, preferences, privileges or powers of, or restrictions provided for the benefit of the Preferred Stock or any series thereof;

(b)     increase or decrease (other than for decreases resulting from conversion of the Preferred Stock) the authorized number of shares of Preferred Stock or any series thereof;

(c)     authorize or create (by reclassification, or otherwise) any new class or series of equity security having rights, preferences or privileges with respect to dividends, redemption or payments upon liquidation senior to or on a parity with any series of Preferred Stock or having voting rights other than those granted to the Preferred Voting Stock generally;

(d)     declare or pay any Distribution or approve any repurchase with respect to the Preferred Stock or Common Stock of the Corporation, except as provided in Section 7 of this Article V;

(e)     voluntarily liquidate, dissolve or effect a Deemed Liquidation Event of the Corporation;

(f)     assume debt greater than $500,000; or

(g)     amend this Section 6.

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7.     Reissuance of Preferred Stock. In the event that any shares of Preferred Stock shall be converted pursuant to Section 4 or otherwise repurchased by the Corporation, the shares so converted or repurchased shall be cancelled and shall not be re-issuable by this Corporation.

8.     Notices. Any notice required by the provisions of this ARTICLE V to be given to the holders of Preferred Stock shall be deemed given (i) if deposited in the United States mail, postage prepaid, and addressed to each holder of record at his, her or its address appearing on the books of this corporation, (ii) if such notice is provided by electronic transmission in a manner permitted by Section 232 of the General Corporation Law, or (iii) if such notice is provided in another manner then permitted by the General Corporation Law.

ARTICLE VI

The Corporation is to have perpetual existence.

ARTICLE VII

Elections of directors need not be by written ballot unless the Bylaws of the Corporation shall so provide.

ARTICLE VIII

Unless otherwise set forth herein, the number of directors that constitute the Board of Directors of the Corporation shall be fixed by, or in the manner provided in, the Bylaws of the Corporation.

ARTICLE IX

In furtherance and not in limitation of the powers conferred by statute, the Board of Directors of the Corporation is expressly authorized to adopt, amend or repeal the Bylaws of the Corporation.

ARTICLE X

1.     To the fullest extent permitted by the Delaware General Corporation Law as the same exists or as may hereafter be amended, a director of the Corporation shall not be personally liable to the Corporation or its stockholders for monetary damages for a breach of fiduciary duty as a director. If the Delaware General Corporation Law is amended to authorize corporate action further eliminating or limiting the personal liability of directors, then the liability of a director of the Corporation shall be eliminated or limited to the fullest extent permitted by the Delaware General Corporation Law, as so amended.

2.     The Corporation shall have the power to indemnify (and advance expenses to), to the fullest extent permitted by the Delaware General Corporation Law, as it presently exists or may hereafter be amended from time to time, any person who was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative (a “Proceeding”) by reason of the fact that he or she is or was a director, officer, employee or agent of the Corporation or is or was serving at the request of the Corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise, including service with respect to employee benefit plans, against expenses (including attorneys’ fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by such person in connection with any such Proceeding.

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3.     Neither any amendment nor repeal of this ARTICLE X, nor the adoption of any provision of this Corporation’s Certificate of Incorporation inconsistent with this ARTICLE X, shall eliminate or reduce the effect of this ARTICLE X, in respect of any matter occurring, or any action or proceeding accruing or arising or that, but for this ARTICLE X, would accrue or arise, prior to such amendment, repeal or adoption of an inconsistent provision.

ARTICLE XI

Meetings of stockholders may be held within or without the State of Delaware, as the Bylaws may provide. The books of the Corporation may be kept (subject to any provision contained in the statutes) outside of the State of Delaware at such place or places as may be designated from time to time by the Board of Directors or in the Bylaws of the Corporation.

ARTICLE XII

The Corporation renounces any interest or expectancy of the Corporation in, or in being offered an opportunity to participate in, or in being informed about, an Excluded Opportunity. An “Excluded Opportunity” is any matter, transaction or interest that is presented to, or acquired, created or developed by, or which otherwise comes into the possession of, (i) any director of the Corporation who is not an employee of the Corporation or any of its subsidiaries, or (ii) any holder of Preferred Stock or any affiliate, partner, member, director, stockholder, employee, agent or other related person of any such holder, other than someone who is an employee of the Corporation or any of its subsidiaries (collectively, “Covered Persons”), unless such matter, transaction or interest is presented to, or acquired, created or developed by, or otherwise comes into the possession of, a Covered Person expressly and solely in such Covered Person’s capacity as a director of the Corporation.

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ARTICLE XIII

Unless the Corporation consents in writing to the selection of an alternative forum, the Court of Chancery in the State of Delaware shall be the sole and exclusive forum for any stockholder (including a beneficial owner) to bring (i) any derivative action or proceeding brought on behalf of the Corporation, (ii) any action asserting a claim of breach of fiduciary duty owed by any director, officer or other employee of the Corporation to the Corporation or the Corporation’s stockholders, (iii) any action asserting a claim against the Corporation, its directors, officers or employees arising pursuant to any provision of the Delaware General Corporation Law or the Corporation’s certificate of incorporation or bylaws or (iv) any action asserting a claim against the Corporation, its directors, officers or employees governed by the internal affairs doctrine, except for, as to each of (i) through (iv) above, any claim as to which the Court of Chancery determines that there is an indispensable party not subject to the jurisdiction of the Court of Chancery (and the indispensable party does not consent to the personal jurisdiction of the Court of Chancery within ten days following such determination), which is vested in the exclusive jurisdiction of a court or forum other than the Court of Chancery, or for which the Court of Chancery does not have subject matter jurisdiction. If any provision or provisions of this Article XIII shall be held to be invalid, illegal or unenforceable as applied to any person or entity or circumstance for any reason whatsoever, then, to the fullest extent permitted by law, the validity, legality and enforceability of such provisions in any other circumstance and of the remaining provisions of this Article XIII (including, without limitation, each portion of any sentence of this Article XIII containing any such provision held to be invalid, illegal or unenforceable that is not itself held to be invalid, illegal or unenforceable) and the application of such provision to other persons or entities and circumstances shall not in any way be affected or impaired thereby.

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EX1A-5 VOTG TRST 4 exhibit5-3.htm WayBetter, Inc.: Exhibit 5

SECOND AMENDED AND RESTATED
VOTING AGREEMENT

This SECOND AMENDED AND RESTATED VOTING AGREEMENT (the “Agreement”) is made and entered into as of [______], 2016, by and among WAYBETTER, INC., a Delaware corporation (the “Company”), the holders of the Company’s Series Seed Preferred Stock, par value $0.001 per share (the “Series Seed Stock”), the holders of the Company’s Series A Preferred Stock, par value $0.001 per share (the “Series A Stock”) and the holders of the Company’s Series A-1 Preferred Stock, par value $0.001 per share (the “Series A-1 Stock” and collectively with the Series Seed Stock and Series A Stock, the “Preferred Stock”), listed on the Schedule of Investors attached as Schedule A hereto (together with any subsequent investors, or transferees, who become parties hereto as “Investors” pursuant to Sections 10.8 or 10.9 below, the “Investors”), and the holders of the Company’s Common Stock, par value $0.001 per share (the “Common Stock”), listed on the Schedule of Key Holders attached as Schedule B hereto (together with any subsequent stockholders, or any transferees, who become parties hereto as “Key Holders” pursuant to Sections 10.8 or 10.9 below, the “Key Holders”). The Investors and the Key Holders are individually referred to herein as a “Stockholder” (and, together with the Company, a “Party”) and are collectively referred to herein as the “Stockholders” (and, together with the Company, the “Parties”). The Company’s Board of Directors is referred to herein as the “Board.”

RECITALS

WHEREAS, RiverPark Ventures, LP (“RiverPark”) wishes to relinquish its board seat and the amendment and waiver rights related thereto as granted to it pursuant to the existing Amended and Restated Voting Agreement, dated October 6, 2015 (“Prior Agreement”);

WHEREAS, pursuant to Section 10.5 of the Voting Agreement, any term of the Voting Agreement may be amended only with the written consent of (i) the Company, (ii) the holders of a majority of the then outstanding Shares (as defined therein) held by the Key Holders who are then providing services to the Company as officers or employees in good standing and (iii) the holders of a majority of the then outstanding Shares (on an as-converted basis) held by the Investors. Furthermore, the provisions of Section 2.2(c) of the Prior Agreement may not be amended (either generally or in a particular instance and either retroactively or prospectively) without the written consent of RiverPark, for so long as such Investor is entitled to nominate a director pursuant to Section 2.2(c), or Ninth Avenue South Investments III, LLC, (“Ninth Avenue”) for so long as such Investor holds at least 5% of the Common Stock (as defined therein) issuable upon conversion of the Series A Preferred Stock;

WHEREAS, the undersigned parties to this Amendment are (i) the Company, (ii) the holders of a majority of the then outstanding Shares (as defined therein) held by the Key Holders who are then providing services to the Company as officers or employees in good standing and (iii) the holders of a majority of the then outstanding Shares (on an as-converted basis) held by the Investors, including RiverPark and Ninth Avenue (collectively, the “Requisite Holders”); and


WHEREAS, the parties hereto, constituting the Requisite Holders, desire to amend and restate that agreement to remove the references to RiverPark’s board seat and the amendment and waiver rights in Sections 2.2(c) and 10.5, respectively.

NOW, THEREFORE, in consideration of the mutual promises and covenants set forth herein, and certain other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows:

1.     Agreement to Vote. Each Investor, as a holder of Preferred Stock, hereby agrees on behalf of itself and any transferee or assignee of any such shares of Preferred Stock, to hold all of the shares of Preferred Stock registered in its name and any other securities of the Company subsequently acquired by such Investor in the future (and any securities of the Company issued with respect to, upon conversion of, or in exchange or substitution for such shares or other securities) (hereinafter collectively referred to as the “Investor Shares”) subject to, and to vote the Investor Shares at a regular or special meeting of stockholders (or by written consent) in accordance with, the provisions of this Agreement. Each Key Holder, as a holder of Common Stock, hereby agrees on behalf of itself and any transferee or assignee of any such shares of Common Stock, to hold all of such shares registered in its name and any other securities of the Company subsequently acquired by such Key Holder in the future (and any securities of the Company issued with respect to, upon conversion of, or in exchange or substitution for such shares or other securities) (hereinafter collectively referred to as the “Key Holder Shares”) subject to, and to vote the Key Holder Shares at a regular or special meeting of stockholders (or by written consent) in accordance with, the provisions of this Agreement. The Investor Shares and the Key Holder Shares are hereinafter collectively referred to as the “Shares”.

2.     Voting Provisions Relating to the Board.

2.1     Board Size. Each Stockholder shall vote, or cause to be voted, at a regular or special meeting of stockholders (or by written consent) all Shares owned by such Stockholder (or as to which such Stockholder has voting power) to ensure that the size of the Board shall be set and remain at five (5) directors; provided, however, that such Board size may be subsequently increased or decreased pursuant to an amendment of this Agreement in accordance with Section 10.5 hereof.

2.2     Election of Directors.

(a)     In any election of directors of the Company, each Stockholder shall vote at any regular or special meeting of stockholders (or by written consent) all Shares then owned by them (or as to which they then have voting power) to elect the Company’s Chief Executive Officer (the “CEO Director”), initially Jamie Rosen, provided that if for any reason the CEO Director shall cease to serve as the Company’s Chief Executive Officer, each Stockholder shall promptly vote their respective Shares (i) to remove the former Chief Executive Officer from the Board if such person has not resigned as a member of the Board and (ii) to elect such person’s replacement as Chief Executive Officer of the Company as appointed by the Board (excluding such former CEO Director) as the new CEO Director.

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(b)     In any election of directors of the Company to elect the Series Seed Director, Stockholders holding shares of Series Seed Stock shall each vote at any regular or special meeting of stockholders (or by written consent) all shares of Series Seed Stock then owned by them (or as to which they then have voting power) to elect one (1) director nominated by Ninth Avenue South Investments III, LLC, for so long as such Investor (and any of its affiliates) owns at least five percent (5%) of the Common Stock issued or issuable upon conversion of the Series Seed Preferred Stock, who shall initially be Patrick George.

(c)     In any election of directors of the Company to elect the Series A Director, Stockholders holding shares of Series A Stock shall each vote at any regular or special meeting of stockholders (or by written consent) all shares of Series A Stock then owned by them (or as to which they then have voting power) to elect one (1) director nominated by the holders of a majority of the Series A Stock, voting as a separate class on an as-converted basis, which seat shall initially be vacant.

(d)     In any election of directors of the Company, each Stockholder shall vote at any regular or special meeting of stockholders (or by written consent) all Shares then owned by them (or as to which they then have voting power) to elect one (1) director jointly nominated by (a) the holders of a majority of the Preferred Stock, voting as a separate class on an as-converted basis, and (b) the holders of a majority of the Common Stock, voting as a separate class, who shall initially be Randy Nicolau.

(e)     In the absence of any nomination from the persons with the right to nominate a director as specified above, the director or directors previously nominated by such persons and then serving shall be reelected if still eligible to serve as provided herein.

(f)     To the extent that the application of subsections 2.2(a) through 2.2(d) above shall result in the designation of less than all of the authorized directors, then, any remaining directors shall be nominated and elected by the stockholders of the Company entitled to vote thereon in accordance with, and pursuant to, the Certificate of Incorporation.

2.3     Removal; Vacancies. Any director of the Company may be removed from the Board in the manner allowed by law and the Certificate of Incorporation and Bylaws, but with respect to any director nominated pursuant to subsections 2.2(a), 2.2(b), 2.2(c) or 2.2 (d) above, only upon the vote or written consent of the Stockholders (or other persons) entitled to nominate such director. Any vacancy created by the resignation, removal or death of a director elected pursuant to Section 2.2 above shall be filled pursuant to the provisions of Section 2.2.

3.     Vote to Increase Authorized Common Stock. Each Stockholder agrees to vote or cause to be voted all Shares owned by such Stockholder, or over which such Stockholder has voting control, from time to time and at all times, in whatever manner as shall be necessary to increase the number of authorized shares of Common Stock from time to time to ensure that there will be sufficient shares of Common Stock available for conversion of all of the shares of Preferred Stock outstanding at any given time.

4.     Drag Along Right.

4.1     Definitions. A “Sale of the Company” shall mean either: (a) a transaction or series of related transactions in which a person, or a group of related persons, acquires from stockholders of the Company shares representing more than fifty percent (50%) of the outstanding voting power of the Company (a “Stock Sale”) or (b) a transaction that qualifies as a “Liquidation Event” as defined in the Certificate of Incorporation.

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4.2     Actions to be Taken. In the event that the Board and the holders of a majority of the outstanding shares of Preferred Stock, voting as a single class and on an as-converted basis (the “Requisite Parties”) approve a Sale of the Company, then each Stockholder hereby agrees with respect to all Shares which it own(s) or over which it otherwise exercises voting or dispositive authority:

(a)     in the event such transaction is to be brought to a vote at a stockholder meeting, after receiving proper notice of any meeting of stockholders of the Company, to vote on the approval of a Sale of the Company, to be present, in person or by proxy, as a holder of shares of voting securities, at all such meetings and be counted for the purposes of determining the presence of a quorum at such meetings;

(b)     to vote (in person, by proxy or by action by written consent, as applicable) all Shares in favor of such Sale of the Company and in opposition to any and all other proposals that could reasonably be expected to delay or impair the ability of the Company to consummate such Sale of the Company;

(c)     to refrain from exercising any dissenters’ rights or rights of appraisal under applicable law at any time with respect to such Sale of the Company;

(d)     to execute and deliver all related documentation and take such other action in support of the Sale of the Company as shall reasonably be requested by the Company or the Requisite Parties;

(e)     if the Sale of the Company is structured as a Stock Sale, to sell the same proportion of his, her or its Shares as is being sold by the Requisite Parties, and, except as permitted in Section 4.3 below, on the same terms and conditions as the Requisite Parties;

(f)     not to deposit, and to cause their affiliates not to deposit, except as provided in this Agreement, any Shares owned by such Stockholder or affiliate in a voting trust or subject any such Shares to any arrangement or agreement with respect to the voting of such Shares, unless specifically requested to do so by the acquirer in connection with the Sale of the Company; and

(g)     if the consideration to be paid in exchange for the Shares pursuant to this Section 4 includes any securities and due receipt thereof by any Stockholder would require under applicable law (i) the registration or qualification of such securities or of any person as a broker or dealer or agent with respect to such securities or (ii) the provision to any Stockholder of any information other than such information as a prudent issuer would generally furnish in an offering made solely to “accredited investors” as defined in Regulation D promulgated under the Securities Act of 1933, as amended (the “Act”), the Company may cause to be paid to any such Stockholder in lieu thereof, against surrender of the Shares which would have otherwise been sold by such Stockholder, an amount in cash equal to the fair value (as determined in good faith by the Company) of the securities which such Stockholder would otherwise receive as of the date of the issuance of such securities in exchange for the Shares.

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4.3     Exceptions. Notwithstanding the foregoing, a Stockholder will not be required to comply with Section 4.2 above in connection with any proposed Sale of the Company (the “Proposed Sale”) unless:

(a)     any representations and warranties to be made by such Stockholder in connection with the Proposed Sale are limited to representations and warranties related to authority, ownership and the ability to convey title to such Stockholder’s Shares, including, without limitation, representations and warranties that (i) the Stockholder holds all right, title and interest in and to the Shares such Stockholder purports to hold, free and clear of all liens and encumbrances, (ii) the obligations of the Stockholder in connection with the transaction have been duly authorized, if applicable, (iii) the documents to be entered into by the Stockholder have been duly executed by the Stockholder and delivered to the acquiror and are enforceable against the Stockholder in accordance with their respective terms and (iv) neither the execution and delivery of documents to be entered into in connection with the transaction, nor the performance of the Stockholder’s obligations there under, will cause a breach or violation of the terms of any agreement, law or judgment, order or decree of any court or governmental agency by which such Stockholder is subject or bound;

(b)     the Stockholder shall not be liable for the inaccuracy of any representation or warranty made by any other person in connection with the Proposed Sale, other than the Company (except to the extent that funds may be paid out of an escrow established to cover breach of representations, warranties and covenants of the Company as well as breach by any stockholder of any identical representations, warranties and covenants provided by all stockholders);

(c)     the liability for indemnification, if any, of such Stockholder in the Proposed Sale and for the inaccuracy of any representations and warranties made by the Company in connection with such Proposed Sale, is several and not joint with any other person (except to the extent that funds may be paid out of an escrow established to cover breach of representations, warranties and covenants of the Company as well as breach by any stockholder of any identical representations, warranties and covenants provided by all stockholders), and is pro rata in proportion to the amount of consideration paid to such Stockholder in connection with such Proposed Sale (in accordance with the provisions of the Certificate of Incorporation);

(d)     liability shall be limited to such Stockholder’s applicable share (determined based on the respective proceeds payable to each Stockholder in connection with such Proposed Sale in accordance with the provisions of the Certificate of Incorporation) of a negotiated aggregate indemnification amount that applies equally to all Stockholders but that in no event exceeds the amount of consideration otherwise payable to such Stockholder in connection with such Proposed Sale, except with respect to claims related to fraud by such Stockholder, the liability for which need not be limited as to such Stockholder;

(e)     upon the consummation of the Proposed Sale, (i) each holder of each class or series of the Company’s stock will receive the same form of consideration for their shares of such class or series as is received by other holders in respect of their shares of such same class or series of stock, (ii) each holder of a series of Preferred Stock will receive the same amount of consideration per share of such series of Preferred Stock as is received by other holders in respect of their shares of such same series, (iii) each holder of Common Stock will receive the same amount of consideration per share of Common Stock as is received by other holders in respect of their shares of Common Stock, and (iv) the aggregate consideration receivable by all holders of the Preferred Stock and Common Stock shall be allocated among the holders of Preferred Stock and Common Stock on the basis of the relative liquidation preferences to which the holders of each respective series of Preferred Stock and the holders of Common Stock are entitled in a Liquidation Event (assuming for this purpose that the Proposed Sale is a Liquidation Event) in accordance with the Certificate of Incorporation in effect immediately prior to the Proposed Sale; and

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(f)     subject to subsection 4.3(e) above, requiring the same form of consideration to be available to the holders of any single class or series of capital stock, if any holders of a series or class of capital stock of the Company are given an option as to the form and amount of consideration to be received as a result of the Proposed Sale, all holders of such series or class of capital stock will be given the same option; provided, however, that nothing in this subsection 4.3(f) shall entitle any holder to receive any form of consideration that such holder would be ineligible to receive as a result of such holder’s failure to satisfy any condition, requirement or limitation that is generally applicable to the Company’s stockholders.

5.     Legend on Share Certificates. Each certificate representing any Shares shall be endorsed by the Company with a legend reading substantially as follows:

“THE SHARES EVIDENCED HEREBY ARE SUBJECT TO A VOTING AGREEMENT (A COPY OF WHICH MAY BE OBTAINED UPON WRITTEN REQUEST FROM THE ISSUER), AND BY ACCEPTING ANY INTEREST IN SUCH SHARES THE PERSON ACCEPTING SUCH INTEREST SHALL BE DEEMED TO AGREE TO AND SHALL BECOME BOUND BY ALL THE PROVISIONS OF SAID VOTING AGREEMENT.”

6.     Covenant of the Company. The Company will not, by any voluntary action, avoid or seek to avoid the observance or performance of any of the terms to be performed hereunder by the Company.

7.     No Liability for Election of Recommended Directors. Neither any Party to this Agreement, nor any officer, director, stockholder, partner, employee or agent of any such Party, makes any representation or warranty as to the fitness or competence of the nominee of any Party hereunder to serve on the Board by virtue of such Party’s execution of this Agreement or by the act of such Party in voting for such nominee pursuant to this Agreement.

8.     Remedies.

8.1     Grant of Proxy and Power of Attorney; No Conflicting Agreements. Each Stockholder hereby constitutes and appoints as the proxies of such Stockholder, and hereby grants a power of attorney, to (a) the President of the Company and (b) a stockholder or other person designated by the Requisite Parties, and each of them, with full power and substitution, with respect to the matters set forth herein, and hereby authorizes each of them to represent and to vote, if and only if such Stockholder (i) fails to vote or (ii) attempts to vote (whether by proxy, in person or by written consent) in a manner which is inconsistent with the terms of this Agreement, all of such Stockholder’s Shares in the manner provided in Sections 2, 3 and 4 hereof, and hereby authorizes each of them to take any action necessary to give effect to the provisions contained in Sections 2, 3 and 4 hereof. Each of the proxy and power of attorney granted in this Section 8.1 is given in consideration of the agreements and covenants of the Parties in connection with the transactions contemplated by this Agreement and, as such, each is coupled with an interest and shall be irrevocable until this Agreement terminates pursuant to its terms or this Section 8 is amended to remove such grant of proxy and power of attorney in accordance with Section 10.5 hereof. Each Stockholder hereby revokes any and all previous proxies or powers of attorney with respect to such Stockholder’s Shares and shall not hereafter, until this Agreement terminates pursuant to its terms or this Section 8 is amended to remove this provision in accordance with Section 10.5 hereof, grant, or purport to grant, any other proxy or power of attorney with respect to such Shares, deposit any of such Shares into a voting trust or enter into any agreement (other than this Agreement), arrangement or understanding with any person, directly or indirectly, to vote, grant any proxy or power of attorney or give instructions with respect to the voting of any of such Shares, in each case, with respect to any of the matters set forth in this Agreement.

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8.2     Specific Enforcement. It is agreed and understood that monetary damages would not adequately compensate an injured Party for the breach of this Agreement by any other Party, that this Agreement shall be specifically enforceable, and that any breach or threatened breach of this Agreement shall be the proper subject of a temporary or permanent injunction or restraining order. Further, each Party hereto waives any claim or defense that there is an adequate remedy at law for such breach or threatened breach.

8.3     Remedies Cumulative. All remedies, either under this Agreement or by law or otherwise afforded to any Party, shall be cumulative and not alternative.

9.     Execution by the Company. The Company, by its execution in the space provided below, agrees that it will cause the certificates, if any, evidencing the Shares issued after the date hereof to bear the legend required by Section 5 hereof, and it shall supply, free of charge, a copy of this Agreement to any holder of a certificate evidencing shares of capital stock of the Company upon written request from such holder to the Company at its principal office. The Parties hereto do hereby agree that the failure to cause the certificates evidencing the Shares to bear the legend required by Section 5 hereof and/or failure of the Company to supply, free of charge, a copy of this Agreement, as provided under this Section 9, shall not affect the validity or enforcement of this Agreement.

10.     Miscellaneous.

10.1     Titles and Subtitles. The titles and subtitles used in this Agreement are used for convenience only and are not to be considered in construing or interpreting this Agreement.

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10.2     Notices. All notices and other communications given or made pursuant hereto shall be in writing and shall be deemed effectively given upon the earlier to occur of actual receipt or: (a) upon personal delivery to the Party to be notified, (b) when sent by electronic mail or facsimile if sent during normal business hours of the recipient; or if not, then on the next business day, (c) five (5) days after having been sent by registered or certified mail, return receipt requested, postage prepaid, or (d) one (1) day after deposit with a nationally recognized overnight courier, specifying next day delivery, with written verification of receipt. All communications shall be sent to the respective Parties at the addresses set forth on the signature pages attached hereto (or at such other addresses as shall be specified by notice given in accordance with this Section 10.2) .

10.3     Term. This Agreement shall terminate and be of no further force or effect upon the earliest to occur of: (a) the consummation of the Company’s sale of its Common Stock or other securities in a firm commitment underwritten public offering pursuant to a registration statement under the Act (other than a registration statement relating either to sale of securities to employees of the Company pursuant to its stock option, stock purchase or similar plan or a SEC Rule 145 transaction) or (b) the consummation of a Liquidation Event.

10.4     Manner of Voting. The voting of shares pursuant to this Agreement may be effected in person, by proxy, by written consent or in any other manner permitted by applicable law.

10.5     Amendments and Waivers. Any term hereof may be amended and the observance of any term hereof may be waived (either generally or in a particular instance and either retroactively or prospectively) only with the written consent of (a) the Company, (b) the holders of a majority of the then outstanding Shares held by the Key Holders who are then providing services to the Company as officers or employees in good standing and (c) the holders of a majority of the then outstanding Shares (on an as-converted basis) held by the Investors. Notwithstanding the foregoing, the provisions of Section 2.2(b) may not be amended and the observance of any term thereof may not be waived (either generally or in a particular instance and either retroactively or prospectively) without the written consent of Ninth Avenue South Investments III, LLC, for so long as such Investor is entitled to nominate a director pursuant to Section 2.2(b) and the provisions of Section 2.2(c) may not be amended and the observance of any term thereof may not be waived (either generally or in a particular instance and either retroactively or prospectively) without the written consent of a majority in interest of the Series A Stock. Any amendment or waiver so effected shall be binding upon all the Parties hereto and all Parties’ respective successors and permitted assigns, whether or not any such Party, successor or assign entered into or approved such amendment or waiver. Notwithstanding the foregoing, any provision hereof may be waived by the waiving Party on such Party’s behalf, without the written consent of any other Party.

10.6     Stock Splits, Stock Dividends, etc. In the event of any issuance of shares of the Company’s voting securities hereafter to any of the Parties hereto (including, without limitation, in connection with any stock split, stock dividend, recapitalization, reorganization or the like), such shares shall become subject to this Agreement and shall be endorsed with the legend set forth in Section 5.

10.7     Severability. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement shall be held to be prohibited by or invalid under applicable law, such provision shall be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or the remaining provisions of this Agreement.

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10.8     Binding Effect on Transferees, Heirs, Successors and Assigns. In addition to any restriction on transfer that may be imposed by any other agreement by which any Party hereto may be bound, this Agreement shall be binding upon the Parties, their respective transferees, heirs, successors and assigns; provided that for any such transfer to be deemed effective, the transferee shall have executed and delivered to the Company in advance an Adoption Agreement substantially in the form attached hereto as Exhibit A (the “Adoption Agreement”). The Company shall not record any transfer of Shares on its books or issue a new certificate representing any such Shares unless and until such transferee shall have complied with the terms of this Section 10.8. Upon the execution and delivery of an Adoption Agreement by a transferee reasonably acceptable to the Company, such transferee shall be deemed to be a Party hereto as if such transferee were the transferor and such transferee’s signature appeared on the signature pages hereto and shall be deemed to be an Investor and Stockholder, or Key Holder and Stockholder, as applicable. By its execution hereof or of any Adoption Agreement, each of the Stockholders appoints the Company as its attorney-in-fact for the purpose of executing any Adoption Agreement which may be required to be delivered hereunder. Nothing in this Agreement, express or implied, is intended to confer upon any party other than the Parties hereto or their respective transferees, heirs, successors and assigns any rights, remedies, obligations or liabilities under or by reason of this Agreement, except as expressly provided in this Agreement.

10.9     Additional Parties.

(a)     Notwithstanding Section 10.5, no consent shall be necessary to add additional Investors as signatories to this Agreement, provided that such Investors have (i) purchased Series A-1 Stock pursuant to the subsequent closing provisions of Section 2.1 of the Purchase Agreement and (ii) executed and delivered either (A) an Adoption Agreement substantially in the form attached hereto as Exhibit A or (B) a counterpart signature page hereto agreeing to be bound by and subject to the terms of this Agreement as an Investor and Stockholder hereunder. In either event, each such person thereafter shall be deemed an Investor and Stockholder for all purposes under this Agreement.

(b)     In the event that after the date of this Agreement, the Company enters into an agreement with any person to issue shares of voting capital stock to such person (other than to a purchaser of Series A-1 Stock described in Section 10.9(a) above), then (i) the Company shall cause such person, as a condition precedent to the issuance of such capital stock, to become a party to this Agreement by executing an Adoption Agreement substantially in the form attached hereto as Exhibit A, agreeing to be bound by and subject to the terms of this Agreement as a Key Holder and Stockholder hereunder and thereafter such person shall be deemed a Key Holder and Stockholder for all purposes under this Agreement and (ii) notwithstanding Section 10.5, no consent shall be necessary to add such person as a signatory to this Agreement.

10.10    Governing Law. This Agreement shall be governed by and construed in accordance with the General Corporation Law of the State of Delaware as to matters within the scope thereof, and as to all other matters shall be governed by and construed in accordance with the internal laws of the State of Delaware, without regard to conflicts of law principles thereof.

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10.11    Entire Agreement. This Agreement (including the Schedules and Exhibits hereto) constitutes the full and entire understanding and agreement among the Parties with respect to the subject matter hereof and thereof, and supersedes all other agreements of the Parties relating to the subject matter hereof and thereof. This Agreement supersedes and replaces in its entirety any prior agreement regarding the voting of capital stock of the Company, and such prior agreement shall be of no further force or effect.

10.12    Counterparts; Facsimile. This Agreement may be executed and delivered by facsimile signature and in two (2) or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

10.13    Delays or Omissions. No delay or omission to exercise any right, power or remedy accruing to any Party under this Agreement, upon any breach or default of any other Party under this Agreement, shall impair any such right, power or remedy of such non-breaching or non-defaulting Party nor shall it be construed to be a waiver of any such breach or default, or an acquiescence thereto, or of any similar breach or default thereafter occurring; nor shall any waiver of any single breach or default be deemed a waiver of any other breach or default previously or thereafter occurring. Any waiver, permit, consent or approval of any kind or character on the part of any Party of any breach or default under this Agreement, or any waiver on the part of any Party of any provision or condition of this Agreement, must be in writing and shall be effective only to the extent specifically set forth in such writing.

10.14    Further Assurances. At any time or from time to time after the date hereof, the Parties agree to cooperate with each other, and at the request of any other Party, to execute and deliver any further instruments or documents and to take all such further action as the other Party may reasonably request in order to evidence or effectuate the consummation of the transactions contemplated hereby and to otherwise carry out the intent of the Parties hereunder.

10.15    Aggregation. All Shares held or acquired by a Stockholder and/or its affiliates shall be aggregated together for the purpose of determining the availability of any rights under this Agreement, and such affiliated persons may apportion such rights as among themselves in any manner they deem appropriate.

10.16    Dispute Resolution. The Parties (a) hereby irrevocably and unconditionally submit to the jurisdiction of the state courts of Delaware and to the jurisdiction of the United States District Court for the District of Delaware for the purpose of any suit, action or other proceeding arising out of or based upon this Agreement, (b) agree not to commence any suit, action or other proceeding arising out of or based upon this Agreement except in the state courts of Delaware or the United States District Court for the District of Delaware, and (c) hereby waive, and agree not to assert, by way of motion, as a defense, or otherwise, in any such suit, action or proceeding, any claim that it is not subject personally to the jurisdiction of the foregoing courts, that its property is exempt or immune from attachment or execution, that the suit, action or proceeding is brought in an inconvenient forum, that the venue of the suit, action or proceeding is improper or that this Agreement or the subject matter hereof may not be enforced in or by such court.

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WAIVER OF JURY TRIAL: EACH PARTY HEREBY WAIVES ITS RIGHTS TO A JURY TRIAL OF ANY CLAIM OR CAUSE OF ACTION BASED UPON OR ARISING OUT OF THIS AGREEMENT OR THE SUBJECT MATTER HEREOF. THE SCOPE OF THIS WAIVER IS INTENDED TO BE ALL-ENCOMPASSING OF ANY AND ALL DISPUTES THAT MAY BE FILED IN ANY COURT AND THAT RELATE TO THE SUBJECT MATTER OF THIS AGREEMENT, INCLUDING, WITHOUT LIMITATION, CONTRACT CLAIMS, TORT CLAIMS (INCLUDING NEGLIGENCE), BREACH OF DUTY CLAIMS, AND ALL OTHER COMMON LAW AND STATUTORY CLAIMS. EACH PARTY HERETO HEREBY REPRESENTS AND WARRANTS THAT SUCH PARTY HAS REVIEWED THIS WAIVER WITH ITS LEGAL COUNSEL, AND THAT SUCH PARTY KNOWINGLY AND VOLUNTARILY WAIVES ITS RIGHTS TO A JURY TRIAL FOLLOWING CONSULTATION WITH LEGAL COUNSEL.

10.17    Spousal Consent. If any individual Stockholder is married on the date of this Agreement, such Stockholders’ spouse shall execute and deliver to the Company a Consent of Spouse in the form attached hereto as Exhibit B (“Consent of Spouse”), effective on the date hereof. Notwithstanding the execution and delivery thereof, such Consent of Spouse shall not be deemed to confer or convey to the spouse any rights in such Stockholder’s Shares that do not otherwise exist by operation of law or the agreement of the Parties. If any individual Stockholder should marry or remarry subsequent to the date of this Agreement, such Stockholder shall within thirty (30) days thereafter obtain his or her new spouse’s acknowledgement of and consent to the existence and binding effect of all restrictions contained in this Agreement by causing such spouse to execute and deliver a Consent of Spouse acknowledging the restrictions an obligations contained in this Agreement and agreeing and consenting to the same.

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IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

COMPANY

By:  
   
Name:  
   
Title:  

Address:      
   

SIGNATURE PAGE TO VOTING AGREEMENT
FOR WAYBETTER, INC.


IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

INVESTORS:

 
 
By:  
   
Name:  
   
Title:  

Address:      
   

SIGNATURE PAGE TO VOTING AGREEMENT
FOR WAYBETTER, INC.


IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

KEY HOLDERS:

James Samuel Rosen

By:  
   
Name:  
   
Title:  

Address:      
   

SIGNATURE PAGE TO VOTING AGREEMENT
FOR WAYBETTER, INC.


IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first above written.

KEY HOLDERS:

Mariana Gomez-Pimienta

By:  
   
Name:  
   
Title:  

Address:       
   

SIGNATURE PAGE TO VOTING AGREEMENT
FOR WAYBETTER, INC.


SCHEDULE A

SCHEDULE OF INVESTORS

Amalia Pastor

Avi Savar

Barbara Harris

China Baoqi Investment Limited

Circle F Capital LLC

Darryl E. Wash

Erik van der Sande

Flying Ventures, LLC

Francis Putnoi

J. Christopher Burch

Jamie McIntyre

John A. Hagins, Jr.

Judith R. Rothenberg

Judson Traphagen

JWR-SKY LLC

Kanter Family Foundation

Kima Ventures SASU

Loeb Enterprises II LLC

Marc Jacobstein

Maria C. Sayn Wittgenstein Nottebohm

Michael McGraw

Nicholas S. Coslov

Ninth Avenue South Investments III, LLC

NYC Partners, LLC

Pagane EAD

RAN Capital Management, LLC

Randy Nicolau

S-1


RiverPark Ventures, LP

Robert Pieklo

Ronald G. Erickson II

Ross E. Traphagen Jr. Revocable Trust

sami inkinen revocable trust

SC Capital Partners LLC

Sean Koscho

Settel Bianchi Family Trust

Shay Butler

Silver Investments Holdings Corp

Simon Gerovich

Sparx Ventures Limited

Stephen J. Guttman

Steven D. Lavine

TJ Settle

Tom Chisholm

Westwood Ventures LLC

Windy City, Inc.

WS Investment Company, LLC

WS Investment Company, LLC (2011A)

WS Investment Company, LLC (2014A)

Xin Xiang "Michael" Wu

S-2


SCHEDULE B

SCHEDULE OF KEY HOLDERS

James Samuel Rosen

Mariana Gomez-Pimienta

S-3


EXHIBIT A

ADOPTION AGREEMENT

This Adoption Agreement (“Adoption Agreement”) is executed by the undersigned (the “Holder”) pursuant to the terms of that certain Amended and Restated Voting Agreement dated as of [_________], 2016 (the “Agreement”) by and among the Company and certain of its stockholders. Capitalized terms used but not defined herein shall have the respective meanings ascribed to such terms in the Agreement. By the execution of this Adoption Agreement, the Holder agrees as follows:

1.     Acknowledgment. Holder acknowledges that Holder is acquiring certain shares of the capital stock of the Company (the “Stock”), for one of the following reasons (Check the appropriate box):

  [   ]

as a transferee of Shares from a party in such party’s capacity as an “Investor” bound by the Agreement, and after such transfer, Holder shall be considered an “Investor” and a “Stockholder” for all purposes of the Agreement.

   

  [   ]

as a transferee of Shares from a party in such party’s capacity as a “Key Holder” bound by the Agreement, and after such transfer, Holder shall be considered a “Key Holder” and a “Stockholder” for all purposes of the Agreement.

 

  [   ]

as a new Investor in accordance with Section 10.9(a) of the Agreement, in which case Holder will be an “Investor” and a “Stockholder” for all purposes of the Agreement.

   

  [   ]

in accordance with Section 10.9(b) of the Agreement, as a new party who is not a new Investor, in which case Holder will be a “Key Holder” and a “Stockholder” for all purposes of the Agreement.

2.     Agreement. Holder (a) agrees that the Stock acquired by Holder shall be bound by and subject to the terms of the Agreement, and (b) hereby adopts the Agreement with the same force and effect as if Holder were originally a Party thereto.

3.     Notice. Any notice required or permitted by the Agreement shall be given to Holder at the address listed beside Holder’s signature below.

E-1


EXECUTED AND DATED this ______ day of _________________, 20___.

HOLDER:

By:  
   
Name:  
   
Title:  
   
   
Address:  
   
Fax:  

Accepted and Agreed:

COMPANY

By:  
   
Name:  
   
Title:  

E-2


EXHIBIT B

CONSENT OF SPOUSE

I, [__________________________], spouse of [___________________], acknowledge that I have read the Voting Agreement, dated as of __________, 2015, to which this Consent of Spouse is attached as Exhibit B (the “Agreement”), and that I know the contents of the Agreement. I am aware that the Agreement contains provisions regarding the voting and transfer of shares of capital stock of Company (as defined in the Agreement) that my spouse may own, including any interest I might have therein.

I hereby agree that my interest, if any, in any shares of capital stock of the Company subject to the Agreement shall be irrevocably bound by the Agreement and further understand and agree that any community property interest I may have in such shares of capital stock of the Company shall be similarly bound by the Agreement.

I am aware that the legal, financial and related matters contained in the Agreement are complex and that I am free to seek independent professional guidance or counsel with respect to this Consent of Spouse. I have either sought such guidance or counsel or determined after reviewing the Agreement carefully that I will waive such right.

Date:      
  [Name of Stockholder’s Spouse]

E-3


EX1A-11 CONSENT 5 exhibit11.htm WayBetter - Exhibit 11 (CONSENT OF INDEPENDENT AUDITOR)
 
 
 
 
 
 
 
 
 
 
 
CONSENT OF INDEPENDENT AUDITOR
 
We consent to the use in the Offering Circular constituting a part of this Offering Statement on Form 1- A, as it may be amended, of our Independent Auditor’s Report dated October 22, 2015 relating to the balance sheets of Waybetter, Inc. as of December 31, 2014 and 2013, and the related statements of operations, changes in stockholders’ equity, and cash flows for the years then ended, and the related notes to the financial statements.
 
/s/Artesian CPA, LLC
Denver, CO
 
February 23, 2016
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Artesian CPA, LLC
1624 Market Street, Suite 202 | Denver, CO 80202
p: 877.968.3330 f: 720.634.0905
info@ArtesianCPA.com | www.ArtesianCPA.com
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