UNATION LLC.: Executive Summary
Executive Summary
UNATION “Connecting the world through Events” is located
in Tampa, Florida and San Francisco, California. UNATION is a mobile app and
desktop social engagement engine that allow a business/brand or an individual to
create meaningful and relevant EVENTS, with the option of adding our robust
ticketing and registration platform, all built around their unique brand. Events
are how businesses support their customers, employees, partners and communities.
UNATION’s purpose is to connect the world through events and create relevant
branding, meaningful relationships, timely commerce and powerful analytics.
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UNATION HAS FILED WITH THE SECURITIES AND EXCHANGE
COMMISSION UNDER REGULATION A+ TO RAISE UP TO $30 MILLION FROM BOTH
ACCREDITED AND NON-ACCREDITED INVESTORS. REGULATION A+ ALLOWS COMPANIES TO
PROMOTE A POTENTIAL OFFERING IN ORDER TO SEE HOW MUCH INTEREST THEY
RECEIVE WHILE THEY SUBMIT MATERIALS AND WAIT FOR FINAL APPROVAL BY THE
SEC. THIS ‘TESTING THE WATERS’ STAGE LASTS UNTIL THE OFFERING HAS BEEN
“QUALIFIED” FOR FUNDRAISING BY THE SEC. |
Competitive Advantage and Target Market: UNATION’s
social engagement engine and unique event structure allows businesses to
effectively identify and engage their best customers, while at the same time
enabling the proper context of sharing and recommendations back to their
customers relevant friends. Our target markets are individuals/businesses that
attend events or puts on events. Initially, to expedite user growth, the focus
will be on partnerships to gain power users. We define power users as
individuals who attend and share a lot of events, and a business who hosts
multiple events each month. The interaction between these two groups will
activate the less active users downstream.
UNATION saves businesses (brands) time and money and helps them
understand their followers/customers more effectively, which in turn makes it
easier to monetize their social following.
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UNATION is the easiest place to create a mobile
brand. 86% of social happens on a phone. 90% of local search
happens on a phone. With more people engaging with websites from their
phone every business needs a mobile brand. Additionally, Google ranks
businesses with Mobile Friendly sites higher in their search
algorithm. |
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On UNATION, your brand and events also live in a
network, so you can continuously group, connect and find
people who are interested in your events. |
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On UNATION you can create a public searchable event
in less than a minute that is not only viewable for those
searching on UNATION, but also major search engines. |
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Save time by creating one event and sharing
it to all other social channels in one simple tap. |
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Get to know and empower the 20% of your customers who
make up 80% of your business. Truly understand your fans and
followers by easily creating groups based on their actual
interests, which in turn allows you to pinpoint your marketing strategy.
On UNATION, users are telling you what they like and are interested in the
events they are attending and engaged with. |
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Monetize relationships around your brand with
enterprise level analytics. On UNATION, you can not only
take action from the data, but our active intelligence
will actually coach you through it. |
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From an individual user perspective, our “network” makes it
extremely easy to find something to do, while at the same time build
relationships with people who share the same interest. If you are an individual,
UNATION is the place to find events and things to do that interest
you, and more importantly, that you can experience with the people you care
about. And uniquely to UNATION, connect with people who share similar
interests.
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UNATION is far and away the easiest place to discover
things to do. Open our app, find events. It's that simple. |
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UNATION makes it extremely easy to connect
with people around events. This is called Affinity
Bonding. Our simple premise is that you do more things with people
that you share a common interest with than those who you do not. That's
how you create true meaningful friendships. |
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It's the fastest way to create public or
private life cycle events; sporting events, concerts,
birthday parties, graduations, etc. |
Social Media’s Noise and UNATION’s Solution: Events are
how brands come to life! We live our lives through events; they are the most
important thing we do with our free time and disposable income. When we attend
and/or follow an event we are making a real investment -- an investment of time,
money and reputation. It is not just a mere “like". Instead, we are choosing to
go somewhere with others who share similar interests and values in some way. As
such, the relationships and bonds we create on UNATION are more meaningful than
a “like” or a “share” on conventional social media outlets. UNATION does not
take the place of friendships; it creates and enhances real bonds.
Current social media platforms make it impossible to form a
true connection with like-minded people or with your loyal customers/fans.
UNATION takes away the noise and brings proper context to relationships by
focusing on the events of our lives. By attending an event we are making a
choice; a choice to get out of the house; a choice to go somewhere with people
we actually like; a choice to spend money; or a choice to support the business,
brands and causes that we care about. It's that investment of time and money
that is much more compelling than just a traditional "like" or "follow."
UNATION enables true connection by providing a platform where
it's incredibly easy to discover events; those events which are especially
relevant to a user, both in time and location. There is no other platform that
curates all levels of events -- from high-end concerts to the happy hour down
the street -- and presents them in such an intuitive way as UNATION.
Additionally, an event-driven business or venue can easily create public events
that are then searchable to relevant users.
UNATION’s competition: Facebook; you can create events
on Facebook, but they are not at all intuitive and once created, they are very
difficult to find and interact with. Additionally, Facebook does not achieve the
event coverage of UNATION. Eventbrite; you can create events on Eventbrite and
also sell tickets to your event. However, the only events you can find on
Eventbrite are the events that have been created as ticketed events on
Eventbrite. You will not find the big concert or the baseball game. eVite; you
can create small life cycle events on eVite, but the platform is very limited.
You cannot search for events, nor create a multifaceted event with tickets,
crowdsourcing, etc.
Recent and Future Milestones: From the creative genesis
of UNATION on a movie set to its fully implemented iPhone and web application,
UNATION has become an intriguing and coveted partner to groups and organizations
who look to leverage social media in a relevant and meaningful way. Recent
milestones include:
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UNATION iPhone App: Live and in iTunes Store.
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UNATION Android App: Live and in Google Play
Store. |
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UNATION Desktop App: Live on Web now.
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Improvements, iterations and additional
features coming every four weeks. |
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UNATION Ticketing: Live now.
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UNATION Check-In App for IOS: Live and in
iTunes Store. |
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American Track League partnership kicked off
April 2016. First event in June 2016. |
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UNATION has launched Tampa Bay, Orlando, Key
West and Atlanta. Will expand to Nashville and Miami in fourth quarter
2016, with a complete national rollout throughout 2017.
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Partnerships: UNATION has partnered with the American
Track League (ATL) and will be their exclusive ticketing and registration App
for all events. The partnership incorporates revenue sharing agreements
synergistic to all parties. ATL’s growth will come from their rapidly expanding
stable of top-level athletes, as well as their business model of fun and fan
engagement, which differentiates their events from all other in the track and
field sphere.
UNATION by the Numbers: Unlike many early stage social
networking platforms, UNATION has a uniquely evolved revenue model inclusive of
the ability to monetize separate business relationships in
addition to the enormous potential advertising revenue derived from growth of
the UNATION users. Some of the most prominent revenue streams for UNATION future
business model are as follows:
| Revenue 1. |
Ticketing: Users can easily create and add a
ticket to any UNATION event. UNATION collects registration fees off all
tickets sold. |
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| Revenue 2. |
Premium Applications: Users can upgrade to various
professional versions for premium fees. |
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| Revenue 3. |
Promoted Content: A user will be able to promote
their event to the top of a categorical search. |
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| Revenue 4. |
Affiliate Income: Shared referral based revenue
model enabling UNATION to participate directly from ticket sales from
other ticketing platforms attached to a UNATION event. UNATION will also
participate in revenue from other ancillary actions around an event, such
as hotel bookings, airline travel and rental car transactions. |
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| Revenue 5. |
Advertising: Inclusive to banners, pop-ups, etc.
are select advertising on photo streams, video inlays and category
takeovers. |
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| Revenue 6. |
Enterprise Analytics: Detailed high-level
analytics to interrogate user interfaces with premium applications.
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| Revenue 7. |
Services: UNATION has the ability to offer
numerous fee services for design, artwork, etc. |
Assumptions, Proforma and Industry Comparisons: The
following analysis is based on assumptions (industry related comparisons) and is
a proforma on a projected base of ten million (10,000,000) users including all
monetization sources as defined above:
Assumption 1: Ticketing. UNATION receives a
registration fee for every ticket sold on our platform. Fees range from .99
cents to $5.95 depending on cost of the ticket. UNATION assumes that 0.25% of
all users will create a ticketed event monthly, with an average attendee list of
40 and an average registration fee of $1.95. At these assumptions, on 10M users,
UNATION would generate $23,400,000 in (un-compounded) yearly revenue.
Assumption 2: Premium Applications. A premium
user is defined as someone willing to pay for upgrades so they can make money
off their page and events. An upgraded user will then have the
ability to promote content, use upgraded applications and have access to premium
analytics. UNATION assumes that 2% of all users will be premium users; by
comparison, 12.5% of LinkedIn users are premium users. Therefore, based on a
user base of 10M users and 2% becoming Premium Applications (200,000) paying our
monthly fee of $25 would equal $5M in monthly revenue or $60M annually. It is
important to know that all of this revenue to UNATION is supported by technology
and does not require human capital to support these transactions.
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Assumption 3: Promoted Content. If the
same 2% of the premium users (200,000) average $25 per month in promoted event
content, this would be an additional $5M per month and $60M annually. Similarly,
a large portion of this revenue is supported by technology with only larger
accounts attended to by a UNATION representative.
Assumption 4: Affiliate Income. UNATION
has already contracted with multiple affiliates with unique revenue sharing
models. As an example, UNATION’s affiliation with Travel Solutionz ™ shares in
the travel related revenues introduced by UNATION. With relatively modest
projections (1% of all major event attendees will engage in a travel related
service – i.e. hotel stay, airline, rental car) and Travel Solutionz™ estimates
of an average $10M first year sales for 10M users, UNATION would derive
additional revenue of approximately $1M in one year solely based on this one
affiliate (projections in year 3 would increase this revenue to nearly $2M in
year 3 from this single source alone).
With just two of these revenue streams (Premium Applications
and Promoted Content), the projected revenue to UNATION equals $120M in revenue
for 10M users -- or $12 per user, per year. With the addition of ticketing
revenue, and on a user base of 10M, UNATION approaches $15 per user, per year.
Comparatively, Facebook (depending upon the source) ranges between $15-$16 in
revenue per user per year; when they went public they were less than $4 per
user/year. At this stage in UNATION’s development, the comparative revenue model
is at a significantly higher, or evolved, trajectory. By comparison, Twitter’s
revenue per user per year when they went public was near $0.
The following illustration is the current valuations of
prominent social networking public companies:
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For additional information please contact the
company
If you would like additional information about an investment in
our company or to schedule a meeting with one of our executives, please contact
Jody Clermont, Chief Operating Officer / Investor Relations at
jclermont@unation.com.
UNATION Corporate Offices
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Executive Office |
Marketing Office |
Technology Office |
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UNATION, LLC. |
UNATION, LLC. |
UNATION, LLC. |
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12802 Tampa Oaks Blvd. |
324 South Hyde Park Ave. |
657 Mission Street |
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Suite 405 |
Suite 375 |
Suite 500 |
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Tampa, FL 33637 USA |
Tampa, FL 33606 USA |
San Francisco, CA 94105 USA |
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Email: info@unation.com |
Websites: www.unation.com |
www.unationpartners.com |
UNATION Executive Team
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John Bartoletta |
Chief Executive Officer / Founder |
jbartoletta@unation.com |
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George Beardsley |
Chief Strategy Officer / Co-Founder |
gbeardsley@unation.com |
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Jody Clermont |
Chief Operating Officer / Investor Relations
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jclermont@unation.com
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Available NOW
Disclosure: The opinions and information contained herein have
been obtained or derived from sources believed to be reliable, but UNATION makes
no representation as to their timeliness, accuracy or completeness. This report
is not an offer to sell or a solicitation of an offer to buy any security. The
information and material presented in this report are for general information
only and do not specifically address individual investment objectives, financial
situations or the particular needs of any specific person who may receive this
report. UNATION prepared this report and takes sole responsibility for its
content and distribution. All views expressed are the opinions of UNATION based
solely on data that was obtained from independent research sources and reports
from third party research providers. All views expressed are the opinions of
UNATION. No guarantee is made regarding forecasts, future user projections,
future revenue projections or implied future valuations. The data used was
believed to be reliable but no representation or warranty, express or implied,
is made by UNATION, its affiliates, partners or any other person as to its
accuracy, completeness or correctness. All opinions and estimates contained in
this report constitute UNATION’s judgment as of the date of this report, are
subject to change without notice and are provided in good faith but without
legal responsibility. This report is not an offer to sell or a solicitation of
an offer to buy any securities. This material is prepared for general
circulation to individuals, including individuals who are affiliates of UNATION,
and does not have regard to the particular circumstances or needs of any
specific person who may read it. The investments or services contained in this
report may not be suitable for you and it is recommended that you consult an
independent investment advisor if you are in doubt about the suitability of such
investments or services. To the full extent permitted by law neither UNATION nor
any of its affiliates, nor any other person, accepts any liability whatsoever
for any direct or consequential loss arising from any use of this report or the
information contained herein. No matter contained in this document may be
reproduced or copied by any means without the prior consent of UNATION.
Copyright © UNATION, 2016. All rights reserved.
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ADDITIONAL DISCLOSURE: NO MONEY OR OTHER CONSIDERATION IS BEING
SOLICITED, AND IF SENT IN RESPONSE TO UNATION, WILL NOT BE ACCEPTED. NO OFFER TO
BUY THE SECURITIES OF UNATION CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE
CAN BE RECEIVED UNTIL THE OFFERING STATEMENT FILED BY UNATION WITH THE SEC HAS
BEEN QUALIFIED BY THE SEC. ANY SUCH OFFER TO BUY SECURITIES MAY BE WITHDRAWN OR
REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY KIND, AT ANY TIME BEFORE NOTICE
OF ITS ACCEPTANCE IS GIVEN AFTER THE DATE OF QUALIFICATION. ANY INDICATIONS OF
INTEREST IN UNATION OFFERING INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION
RELATING TO, AMONG OTHER THINGS, UNATION, ITS BUSINESS PLAN AND STRATEGY, AND
ITS INDUSTRY. THESE FORWARD-L OOKING STATEMENTS ARE BASED ON THE BELIEFS OF,
ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S
MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,”
“PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS
ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD
LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH
RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD
CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN
THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE
RELIANCE ON THESE FORWARD-L OOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE
ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE
OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES
AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS. UNATION IS
“TESTING THE WATERS” UNDER REGULATION A+ UNDER THE SECURITIES ACT OF 1933. THIS
PROCESS ALLOWS COMPANIES TO DETERMINE WHETHER THERE MAY BE INTEREST IN AN
EVENTUAL OFFERING OF ITS SECURITIES. UNATION IS NOT UNDER ANY OBLIGATION TO MAKE
AN OFFERING UNDER REGULATION A+. IT MAY CHOOSE TO MAKE AN OFFERING TO SOME, BUT
NOT ALL, OF THE PEOPLE WHO INDICATE AN INTEREST IN INVESTING, AND THAT OFFERING
MIGHT NOT BE MADE UNDER REGULATION A+. IF UNATION DOES GO AHEAD WITH AN
OFFERING, IT WILL ONLY BE ABLE TO MAKE SALES AFTER IT HAS FILED AN OFFERING
STATEMENT WITH THE SECURITIES AND EXCHANGE COMMISSION (SEC) AND THE SEC HAS
“QUALIFIED” THE OFFERING STATEMENT. THE INFORMATION IN THAT OFFERING STATEMENT
WILL BE MORE COMPLETE THAN THE INFORMATION UNATION IS PROVIDING NOW, AND COULD
DIFFER IN IMPORTANT WAYS. YOU MUST READ THE DOCUMENTS FILED.
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