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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001475274-09-000002.txt : 20091204
<SEC-HEADER>0001475274-09-000002.hdr.sgml : 20091204
<ACCEPTANCE-DATETIME>20091203190508
ACCESSION NUMBER:		0001475274-09-000002
CONFORMED SUBMISSION TYPE:	D
PUBLIC DOCUMENT COUNT:		1
ITEM INFORMATION:		Rule 506
FILED AS OF DATE:		20091204
DATE AS OF CHANGE:		20091203
EFFECTIVENESS DATE:		20091204

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Whale Shark Media, Inc.
		CENTRAL INDEX KEY:			0001475274
		IRS NUMBER:				260159761
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		D
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	021-136605
		FILM NUMBER:		091221486

	BUSINESS ADDRESS:	
		STREET 1:		300 WEST 6TH STREET
		STREET 2:		SUITE 2300
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78701
		BUSINESS PHONE:		512.485.1927

	MAIL ADDRESS:	
		STREET 1:		300 WEST 6TH STREET
		STREET 2:		SUITE 2300
		CITY:			AUSTIN
		STATE:			TX
		ZIP:			78701

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Smallponds, Inc.
		DATE OF NAME CHANGE:	20091026
</SEC-HEADER>
<DOCUMENT>
<TYPE>D
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0603</schemaVersion>

    <submissionType>D</submissionType>

    <testOrLive>LIVE</testOrLive>

    <primaryIssuer>
        <cik>0001475274</cik>
        <entityName>Whale Shark Media, Inc.</entityName>
        <issuerAddress>
            <street1>300 WEST 6TH STREET</street1>
            <street2>SUITE 2300</street2>
            <city>AUSTIN</city>
            <stateOrCountry>TX</stateOrCountry>
            <zipCode>78701</zipCode>
        </issuerAddress>
        <issuerPhoneNumber>512.485.1927</issuerPhoneNumber>
        <jurisdictionOfInc>DELAWARE</jurisdictionOfInc>
        <edgarPreviousNameList>
            <previousName>Smallponds, Inc.</previousName>
        </edgarPreviousNameList>
        <entityType>Corporation</entityType>
        <yearOfInc>
            <withinFiveYears>true</withinFiveYears>
            <value>2007</value>
        </yearOfInc>
    </primaryIssuer>

    <relatedPersonsList>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>G.</firstName>
                <middleName>Cotter</middleName>
                <lastName>Cunningham</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>300 West 6th Street</street1>
                <street2>Suite 2300</street2>
                <city>Austin</city>
                <stateOrCountry>TX</stateOrCountry>
                <zipCode>78701</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>C.</firstName>
                <middleName>Thomas</middleName>
                <lastName>Ball</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>300 West 6th Street</street1>
                <street2>Suite 2300</street2>
                <city>Austin</city>
                <stateOrCountry>TX</stateOrCountry>
                <zipCode>78701</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Phil</firstName>
                <lastName>Siegel</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>300 West 6th Street</street1>
                <street2>Suite 2300</street2>
                <city>Austin</city>
                <stateOrCountry>TX</stateOrCountry>
                <zipCode>78701</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
    </relatedPersonsList>

    <offeringData>
        <industryGroup>
            <industryGroupType>Other</industryGroupType>
        </industryGroup>
        <issuerSize>
            <revenueRange>Decline to Disclose</revenueRange>
        </issuerSize>
        <federalExemptionsExclusions>
            <item>06</item>
        </federalExemptionsExclusions>
        <typeOfFiling>
            <newOrAmendment>
                <isAmendment>false</isAmendment>
            </newOrAmendment>
            <dateOfFirstSale>
                <value>2009-11-24</value>
            </dateOfFirstSale>
        </typeOfFiling>
        <durationOfOffering>
            <moreThanOneYear>false</moreThanOneYear>
        </durationOfOffering>
        <typesOfSecuritiesOffered>
            <isEquityType>true</isEquityType>
        </typesOfSecuritiesOffered>
        <businessCombinationTransaction>
            <isBusinessCombinationTransaction>false</isBusinessCombinationTransaction>
            <clarificationOfResponse></clarificationOfResponse>
        </businessCombinationTransaction>
        <minimumInvestmentAccepted>0</minimumInvestmentAccepted>
        <salesCompensationList></salesCompensationList>
        <offeringSalesAmounts>
            <totalOfferingAmount>31500000</totalOfferingAmount>
            <totalAmountSold>28500000</totalAmountSold>
            <totalRemaining>3000000</totalRemaining>
            <clarificationOfResponse></clarificationOfResponse>
        </offeringSalesAmounts>
        <investors>
            <hasNonAccreditedInvestors>false</hasNonAccreditedInvestors>
            <totalNumberAlreadyInvested>3</totalNumberAlreadyInvested>
        </investors>
        <salesCommissionsFindersFees>
            <salesCommissions>
                <dollarAmount>0</dollarAmount>
            </salesCommissions>
            <findersFees>
                <dollarAmount>0</dollarAmount>
            </findersFees>
            <clarificationOfResponse></clarificationOfResponse>
        </salesCommissionsFindersFees>
        <useOfProceeds>
            <grossProceedsUsed>
                <dollarAmount>0</dollarAmount>
            </grossProceedsUsed>
            <clarificationOfResponse>No such payments other than compensation to the executive officer in his role as employee.</clarificationOfResponse>
        </useOfProceeds>
        <signatureBlock>
            <authorizedRepresentative>false</authorizedRepresentative>
            <signature>
                <issuerName>Whale Shark Media, Inc.</issuerName>
                <signatureName>G. Cotter Cunningham</signatureName>
                <nameOfSigner>G. Cotter Cunningham</nameOfSigner>
                <signatureTitle>Chief Executive Officer and President</signatureTitle>
                <signatureDate>2009-12-03</signatureDate>
            </signature>
        </signatureBlock>
    </offeringData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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