0001432370-14-000001.txt : 20140403 0001432370-14-000001.hdr.sgml : 20140403 20140403125807 ACCESSION NUMBER: 0001432370-14-000001 CONFORMED SUBMISSION TYPE: D PUBLIC DOCUMENT COUNT: 1 ITEM INFORMATION: 06b FILED AS OF DATE: 20140403 DATE AS OF CHANGE: 20140403 EFFECTIVENESS DATE: 20140403 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SERENA & LILY INC CENTRAL INDEX KEY: 0001432370 IRS NUMBER: 205856840 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: D SEC ACT: 1933 Act SEC FILE NUMBER: 021-214838 FILM NUMBER: 14741181 BUSINESS ADDRESS: STREET 1: 10 LIBERTY SHIP WAY STREET 2: SUITE 350 CITY: SAUSALITO STATE: CA ZIP: 94965 BUSINESS PHONE: 415 331-4364 MAIL ADDRESS: STREET 1: 10 LIBERTY SHIP WAY STREET 2: SUITE 350 CITY: SAUSALITO STATE: CA ZIP: 94965 D 1 primary_doc.xml X0707 D LIVE 0001432370 SERENA & LILY INC 10 LIBERTY SHIP WAY SUITE 350 SAUSALITO CA CALIFORNIA 94965 415 331-4364 DELAWARE None None Corporation true LILY KANTER 10 LIBERTY SHIP WAY SUITE 350 SAUSALITO CA CALIFORNIA 94965 Executive Officer Director SERENA DUGAN 10 LIBERTY SHIP WAY SUITE 350 SAUSALITO CA CALIFORNIA 94965 Executive Officer Director PHIL NERI 10 LIBERTY SHIP WAY SUITE 350 SAUSALITO CA CALIFORNIA 94965 Executive Officer AARON MUTSCHELLER 10 LIBERTY SHIP WAY SUITE 350 SAUSALITO CA CALIFORNIA 94965 Executive Officer KEARNON O'MOLONY 10 LIBERTY SHIP WAY SUITE 350 SAUSALITO CA CALIFORNIA 94965 Director CHRISTINE BEAUCHAMP 10 LIBERTY SHIP WAY SUITE 350 SAUSALITO CA CALIFORNIA 94965 Director TIM SCHIFTER 10 LIBERTY SHIP WAY SUITE 350 SAUSALITO CA CALIFORNIA 94965 Director KIRSTEN GREEN 10 LIBERTY SHIP WAY SUITE 350 SAUSALITO CA CALIFORNIA 94965 Director Retailing Decline to Disclose 06b false 2014-03-19 false true true false 0 Indefinite 42936238 Indefinite false 1 0 0 0 false SERENA & LILY INC /s/ Lily Kanter Lily Kanter Chief Executive Officer 2014-04-03