-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 VnRAu/S3n2gyqObLsTbsIRpj5bET0AHTpqW5VhrUv35kbMzgd9JBYZAV1h7onKPN
 P04hi1n5glrXUA01U0peWQ==

<SEC-DOCUMENT>0001349552-10-000005.txt : 20100331
<SEC-HEADER>0001349552-10-000005.hdr.sgml : 20100331
<ACCEPTANCE-DATETIME>20100331122439
ACCESSION NUMBER:		0001349552-10-000005
CONFORMED SUBMISSION TYPE:	D
PUBLIC DOCUMENT COUNT:		1
ITEM INFORMATION:		Rule 506
FILED AS OF DATE:		20100331
DATE AS OF CHANGE:		20100331
EFFECTIVENESS DATE:		20100331

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			SOUTHERN CROSS MEDIA GROUP LTD
		CENTRAL INDEX KEY:			0001349552
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			C3

	FILING VALUES:
		FORM TYPE:		D
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	021-85048
		FILM NUMBER:		10717305

	BUSINESS ADDRESS:	
		STREET 1:		LEVEL 2
		STREET 2:		70 PARK STREET
		CITY:			SOUTH MELBOURNE, VIC
		STATE:			C3
		ZIP:			3205
		BUSINESS PHONE:		0011 613 9922 2023

	MAIL ADDRESS:	
		STREET 1:		LEVEL 2
		STREET 2:		70 PARK STREET
		CITY:			SOUTH MELBOURNE, VIC
		STATE:			C3
		ZIP:			3205

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	SOUTHERN CROSS MEDIA GROUP Ltd
		DATE OF NAME CHANGE:	20100323

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	MACQUARIE MEDIA HOLDINGS LTD
		DATE OF NAME CHANGE:	20060112
</SEC-HEADER>
<DOCUMENT>
<TYPE>D
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0603</schemaVersion>

    <submissionType>D</submissionType>

    <testOrLive>LIVE</testOrLive>

    <primaryIssuer>
        <cik>0001349552</cik>
        <entityName>SOUTHERN CROSS MEDIA GROUP LTD</entityName>
        <issuerAddress>
            <street1>LEVEL 2</street1>
            <street2>70 PARK STREET</street2>
            <city>SOUTH MELBOURNE, VIC</city>
            <stateOrCountry>C3</stateOrCountry>
            <zipCode>3205</zipCode>
        </issuerAddress>
        <issuerPhoneNumber>0011 613 9922 2023</issuerPhoneNumber>
        <jurisdictionOfInc>AUSTRALIA</jurisdictionOfInc>
        <edgarPreviousNameList>
            <previousName>SOUTHERN CROSS MEDIA GROUP Ltd</previousName>
            <previousName>MACQUARIE MEDIA HOLDINGS LTD</previousName>
        </edgarPreviousNameList>
        <entityType>Corporation</entityType>
        <yearOfInc>
            <withinFiveYears>true</withinFiveYears>
            <value>2005</value>
        </yearOfInc>
    </primaryIssuer>

    <relatedPersonsList>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Maxwell</firstName>
                <middleName>William</middleName>
                <lastName>Moore-Wilton</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Southern Cross Media Group Ltd</street1>
                <street2>Level 2, 70 Park Street</street2>
                <city>South Melbourne</city>
                <stateOrCountry>C3</stateOrCountry>
                <zipCode>3205</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Anthony</firstName>
                <middleName>Edward</middleName>
                <lastName>Bell</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Southern Cross Media Group Ltd</street1>
                <street2>Level 2, 70 Park Street</street2>
                <city>South Melbourne</city>
                <stateOrCountry>C3</stateOrCountry>
                <zipCode>3205</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Christopher</firstName>
                <middleName>Michael</middleName>
                <lastName>De Boer</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Southern Cross Media Group Ltd</street1>
                <street2>Level 2, 70 Park Street</street2>
                <city>South Melbourne</city>
                <stateOrCountry>C3</stateOrCountry>
                <zipCode>3205</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Leon</firstName>
                <lastName>Pasternak</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Southern Cross Media Group Ltd</street1>
                <street2>Level 2, 70 Park Street</street2>
                <city>South Melbourne</city>
                <stateOrCountry>C3</stateOrCountry>
                <zipCode>3205</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Michael</firstName>
                <lastName>Carapiet</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Southern Cross Media Group Ltd</street1>
                <street2>Level 2, Park Street</street2>
                <city>South Melbourne</city>
                <stateOrCountry>C3</stateOrCountry>
                <zipCode>3205</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Christine</firstName>
                <middleName>Elizabeth</middleName>
                <lastName>Williams</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>c/o Southern Cross Media Group Ltd</street1>
                <street2>Level 2, 70 Park Street</street2>
                <city>South Melbourne</city>
                <stateOrCountry>C3</stateOrCountry>
                <zipCode>3205</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
    </relatedPersonsList>

    <offeringData>
        <industryGroup>
            <industryGroupType>Other</industryGroupType>
        </industryGroup>
        <issuerSize>
            <revenueRange>Over $100,000,000</revenueRange>
        </issuerSize>
        <federalExemptionsExclusions>
            <item>06</item>
        </federalExemptionsExclusions>
        <typeOfFiling>
            <newOrAmendment>
                <isAmendment>false</isAmendment>
            </newOrAmendment>
            <dateOfFirstSale>
                <value>2010-03-17</value>
            </dateOfFirstSale>
        </typeOfFiling>
        <durationOfOffering>
            <moreThanOneYear>false</moreThanOneYear>
        </durationOfOffering>
        <typesOfSecuritiesOffered>
            <isEquityType>true</isEquityType>
        </typesOfSecuritiesOffered>
        <businessCombinationTransaction>
            <isBusinessCombinationTransaction>true</isBusinessCombinationTransaction>
            <clarificationOfResponse>Securities of the issuer are being offered in exchange for securities of other entities in connection with the restructure/corporatization of the stapled corporate group of which the issuer forms a part (which includes a trust).</clarificationOfResponse>
        </businessCombinationTransaction>
        <minimumInvestmentAccepted>0</minimumInvestmentAccepted>
        <salesCompensationList></salesCompensationList>
        <offeringSalesAmounts>
            <totalOfferingAmount>Indefinite</totalOfferingAmount>
            <totalAmountSold>0</totalAmountSold>
            <totalRemaining>Indefinite</totalRemaining>
            <clarificationOfResponse>Offering includes securities to be acquired upon the exchange of other securities and the exchange value is not currently known or knowable.</clarificationOfResponse>
        </offeringSalesAmounts>
        <investors>
            <hasNonAccreditedInvestors>false</hasNonAccreditedInvestors>
            <totalNumberAlreadyInvested>25</totalNumberAlreadyInvested>
        </investors>
        <salesCommissionsFindersFees>
            <salesCommissions>
                <dollarAmount>0</dollarAmount>
            </salesCommissions>
            <findersFees>
                <dollarAmount>0</dollarAmount>
            </findersFees>
            <clarificationOfResponse></clarificationOfResponse>
        </salesCommissionsFindersFees>
        <useOfProceeds>
            <grossProceedsUsed>
                <dollarAmount>0</dollarAmount>
            </grossProceedsUsed>
            <clarificationOfResponse>There are no proceeds as the securities are only being exchanged to effect a restructure/corporatization.</clarificationOfResponse>
        </useOfProceeds>
        <signatureBlock>
            <authorizedRepresentative>false</authorizedRepresentative>
            <signature>
                <issuerName>SOUTHERN CROSS MEDIA GROUP LTD</issuerName>
                <signatureName>/s/ Rhys Holleran</signatureName>
                <nameOfSigner>Rhys Holleran</nameOfSigner>
                <signatureTitle>Chief Executive Officer</signatureTitle>
                <signatureDate>2010-03-29</signatureDate>
            </signature>
        </signatureBlock>
    </offeringData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----