-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 zv1XHz5uAAtEDk0Ez+R/wQ==

<SEC-DOCUMENT>0001305261-09-000004.txt : 20090730
<SEC-HEADER>0001305261-09-000004.hdr.sgml : 20090730
<ACCEPTANCE-DATETIME>20090730085626
ACCESSION NUMBER:		0001305261-09-000004
CONFORMED SUBMISSION TYPE:	D
PUBLIC DOCUMENT COUNT:		1
ITEM INFORMATION:		Rule 506
FILED AS OF DATE:		20090730
DATE AS OF CHANGE:		20090730
EFFECTIVENESS DATE:		20090730

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PLUMCHOICE INC
		CENTRAL INDEX KEY:			0001305261
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			DE

	FILING VALUES:
		FORM TYPE:		D
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	021-69937
		FILM NUMBER:		09972048

	BUSINESS ADDRESS:	
		STREET 1:		4 PRESTON COURT, SUITE 101
		CITY:			BEDFORD
		STATE:			MA
		ZIP:			01730
		BUSINESS PHONE:		866-811-3321

	MAIL ADDRESS:	
		STREET 1:		4 PRESTON COURT, SUITE 101
		CITY:			BEDFORD
		STATE:			MA
		ZIP:			01730
</SEC-HEADER>
<DOCUMENT>
<TYPE>D
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0502</schemaVersion>

    <submissionType>D</submissionType>

    <testOrLive>LIVE</testOrLive>

    <primaryIssuer>
        <cik>0001305261</cik>
        <entityName>PLUMCHOICE INC</entityName>
        <issuerAddress>
            <street1>5 Federal Street</street1>
            <street2></street2>
            <city>Billerica</city>
            <stateOrCountry>MA</stateOrCountry>
            <zipCode>01821</zipCode>
        </issuerAddress>
        <issuerPhoneNumber>866-811-3321</issuerPhoneNumber>
        <issuerPreviousNameList>
            <value>None</value>
        </issuerPreviousNameList>
        <jurisdictionOfInc>DELAWARE</jurisdictionOfInc>
        <entityType>Corporation</entityType>
        <yearOfInc>
            <withinFiveYears>true</withinFiveYears>
            <value>2004</value>
        </yearOfInc>
    </primaryIssuer>

    <relatedPersonsList>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Theodore</firstName>
                <middleName></middleName>
                <lastName>Werth</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>5 Federal Street</street1>
                <street2></street2>
                <city>Billerica</city>
                <stateOrCountry>MA</stateOrCountry>
                <zipCode>01821</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Daniel</firstName>
                <middleName></middleName>
                <lastName>Baker</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>5 Federal Street</street1>
                <street2></street2>
                <city>Billerica</city>
                <stateOrCountry>MA</stateOrCountry>
                <zipCode>01821</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Michael</firstName>
                <middleName></middleName>
                <lastName>Balmuth</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>1009 Lenox Drive #4</street1>
                <street2></street2>
                <city>Lawrenceville</city>
                <stateOrCountry>NJ</stateOrCountry>
                <zipCode>08648</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Ameeta</firstName>
                <middleName></middleName>
                <lastName>Soni</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>1009 Lenox Drive #4</street1>
                <street2></street2>
                <city>Lawrenceville</city>
                <stateOrCountry>NJ</stateOrCountry>
                <zipCode>08648</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Bruce</firstName>
                <middleName></middleName>
                <lastName>Cohen</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>5 Federal Street</street1>
                <street2></street2>
                <city>Billerica</city>
                <stateOrCountry>MA</stateOrCountry>
                <zipCode>01821</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Joseph</firstName>
                <middleName></middleName>
                <lastName>Hadzima</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>5 Federal Street</street1>
                <street2></street2>
                <city>Billerica</city>
                <stateOrCountry>MA</stateOrCountry>
                <zipCode>01821</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Thomas</firstName>
                <middleName></middleName>
                <lastName>Proulx</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>5 Federal Street</street1>
                <street2></street2>
                <city>Billerica</city>
                <stateOrCountry>MA</stateOrCountry>
                <zipCode>01821</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
    </relatedPersonsList>

    <offeringData>
        <industryGroup>
            <industryGroupType>Other Technology</industryGroupType>
        </industryGroup>
        <issuerSize>
            <revenueRange>Decline to Disclose</revenueRange>
        </issuerSize>
        <federalExemptionsExclusions>
            <item>06</item>
        </federalExemptionsExclusions>
        <typeOfFiling>
            <newOrAmendment>
                <isAmendment>false</isAmendment>
            </newOrAmendment>
            <dateOfFirstSale>
                <value>2009-07-15</value>
            </dateOfFirstSale>
        </typeOfFiling>
        <durationOfOffering>
            <moreThanOneYear>false</moreThanOneYear>
        </durationOfOffering>
        <typesOfSecuritiesOffered>
            <isEquityType>true</isEquityType>
            <isDebtType>true</isDebtType>
        </typesOfSecuritiesOffered>
        <businessCombinationTransaction>
            <isBusinessCombinationTransaction>false</isBusinessCombinationTransaction>
            <clarificationOfResponse></clarificationOfResponse>
        </businessCombinationTransaction>
        <minimumInvestmentAccepted>0</minimumInvestmentAccepted>
        <salesCompensationList></salesCompensationList>
        <offeringSalesAmounts>
            <totalOfferingAmount>17000000</totalOfferingAmount>
            <totalAmountSold>8500000</totalAmountSold>
            <totalRemaining>8500000</totalRemaining>
            <clarificationOfResponse>Issuer has agreed to issue a Convertible Note in a principal amount of up to $8,500,000 upon its election to borrow under a revolving credit facility entered into on July 15, 2009.  The Issuer has not yet elected to borrow under this facility.</clarificationOfResponse>
        </offeringSalesAmounts>
        <investors>
            <hasNonAccreditedInvestors>false</hasNonAccreditedInvestors>
            <totalNumberAlreadyInvested>2</totalNumberAlreadyInvested>
        </investors>
        <salesCommissionsFindersFees>
            <salesCommissions>
                <dollarAmount>0</dollarAmount>
            </salesCommissions>
            <findersFees>
                <dollarAmount>0</dollarAmount>
            </findersFees>
            <clarificationOfResponse></clarificationOfResponse>
        </salesCommissionsFindersFees>
        <useOfProceeds>
            <grossProceedsUsed>
                <dollarAmount>0</dollarAmount>
            </grossProceedsUsed>
            <clarificationOfResponse></clarificationOfResponse>
        </useOfProceeds>
        <signatureBlock>
            <authorizedRepresentative>false</authorizedRepresentative>
            <signature>
                <issuerName>PLUMCHOICE INC</issuerName>
                <signatureName>/s/ Theodore Werth</signatureName>
                <nameOfSigner>Theodore Werth</nameOfSigner>
                <signatureTitle>President and Chief Executive Officer</signatureTitle>
                <signatureDate>2009-07-27</signatureDate>
            </signature>
        </signatureBlock>
    </offeringData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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