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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001209191-10-004836.txt : 20100126
<SEC-HEADER>0001209191-10-004836.hdr.sgml : 20100126
<ACCEPTANCE-DATETIME>20100126161407
ACCESSION NUMBER:		0001209191-10-004836
CONFORMED SUBMISSION TYPE:	D/A
PUBLIC DOCUMENT COUNT:		1
ITEM INFORMATION:		Rule 506
ITEM INFORMATION:		Investment Company Act Section 3(c)
ITEM INFORMATION:		Section 3(c)(1)
ITEM INFORMATION:		Section 3(c)(7)
FILED AS OF DATE:		20100126
DATE AS OF CHANGE:		20100126
EFFECTIVENESS DATE:		20100126

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PACIFIC LIFE INSURANCE CO
		CENTRAL INDEX KEY:			0001080429
		IRS NUMBER:				951079000
		STATE OF INCORPORATION:			NE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		D/A
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	021-52296
		FILM NUMBER:		10547891

	BUSINESS ADDRESS:	
		STREET 1:		700 NEWPORT CENTER DRIVE
		CITY:			NEWPORT BEACH
		STATE:			CA
		ZIP:			92660-6397
		BUSINESS PHONE:		9492193754

	MAIL ADDRESS:	
		STREET 1:		700 NEWPORT CENTER DRIVE
		CITY:			NEWPORT BEACH
		STATE:			CA
		ZIP:			92660

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PACIFIC LIFE INSURANCE CO/CA
		DATE OF NAME CHANGE:	19990428
</SEC-HEADER>
<DOCUMENT>
<TYPE>D/A
<SEQUENCE>1
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    <schemaVersion>X0603</schemaVersion>

    <submissionType>D/A</submissionType>

    <testOrLive>LIVE</testOrLive>

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        <cik>0001080429</cik>
        <entityName>PACIFIC LIFE INSURANCE CO</entityName>
        <issuerAddress>
            <street1>700 Newport Center Drive</street1>
            <city>Newport Beach</city>
            <stateOrCountry>CA</stateOrCountry>
            <zipCode>92660</zipCode>
        </issuerAddress>
        <issuerPhoneNumber>949-219-7286</issuerPhoneNumber>
        <jurisdictionOfInc>NEBRASKA</jurisdictionOfInc>
        <issuerPreviousNameList>
            <value>None</value>
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        <edgarPreviousNameList>
            <previousName>PACIFIC LIFE INSURANCE CO/CA</previousName>
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        <entityType>Other</entityType>
        <entityTypeOtherDesc>Stock Life Insurance Company</entityTypeOtherDesc>
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            <overFiveYears>true</overFiveYears>
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    <relatedPersonsList>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>James</firstName>
                <middleName>T.</middleName>
                <lastName>Morris</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Khanh</firstName>
                <middleName>T.</middleName>
                <lastName>Tran</lastName>
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            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
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                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
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            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Mark</firstName>
                <middleName>W.</middleName>
                <lastName>Holmlund</lastName>
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            </relatedPersonAddress>
            <relatedPersonRelationshipList>
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                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
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        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Dewey</firstName>
                <middleName>P.</middleName>
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                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
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            <relationshipClarification></relationshipClarification>
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        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Mary Ann</firstName>
                <lastName>Brown</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Sharon</firstName>
                <middleName>A.</middleName>
                <lastName>Cheever</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
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                <relationship>Director</relationship>
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            <relationshipClarification></relationshipClarification>
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        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Michael</firstName>
                <middleName>A.</middleName>
                <lastName>Bell</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Lawrence</firstName>
                <middleName>F.</middleName>
                <lastName>Harr</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Lamson, Dugan &amp; Murray LLP</street1>
                <street2>10306 Regency Parkway Dr.</street2>
                <city>Omaha</city>
                <stateOrCountry>NE</stateOrCountry>
                <zipCode>68114-3743</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Michael</firstName>
                <middleName>S.</middleName>
                <lastName>Robb</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Carol</firstName>
                <middleName>R.</middleName>
                <lastName>Sudbeck</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Robert</firstName>
                <middleName>G.</middleName>
                <lastName>Haskell</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Audrey</firstName>
                <middleName>L.</middleName>
                <lastName>Milfs</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
    </relatedPersonsList>

    <offeringData>
        <industryGroup>
            <industryGroupType>Insurance</industryGroupType>
        </industryGroup>
        <issuerSize>
            <revenueRange>Decline to Disclose</revenueRange>
        </issuerSize>
        <federalExemptionsExclusions>
            <item>06</item>
            <item>3C.1</item>
            <item>3C.7</item>
            <item>3C</item>
        </federalExemptionsExclusions>
        <typeOfFiling>
            <newOrAmendment>
                <isAmendment>true</isAmendment>
                <previousAccessionNumber>0001209191-09-056918</previousAccessionNumber>
            </newOrAmendment>
            <dateOfFirstSale>
                <value>2007-10-30</value>
            </dateOfFirstSale>
        </typeOfFiling>
        <durationOfOffering>
            <moreThanOneYear>true</moreThanOneYear>
        </durationOfOffering>
        <typesOfSecuritiesOffered>
            <isOtherType>true</isOtherType>
            <descriptionOfOtherType>Interests in Separate Account VI of Pacific Life Insurance Company under Private Placement Variable Life Insurance Products</descriptionOfOtherType>
        </typesOfSecuritiesOffered>
        <businessCombinationTransaction>
            <isBusinessCombinationTransaction>false</isBusinessCombinationTransaction>
            <clarificationOfResponse></clarificationOfResponse>
        </businessCombinationTransaction>
        <minimumInvestmentAccepted>50</minimumInvestmentAccepted>
        <salesCompensationList>
            <recipient>
                <recipientName>Milton H. Cohn, Jr.</recipientName>
                <recipientCRDNumber>12438</recipientCRDNumber>
                <associatedBDName>M Holdings Securities</associatedBDName>
                <associatedBDCRDNumber>43285</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>14238 Couch St, Suite 900</street1>
                    <city>Portland</city>
                    <stateOrCountry>OR</stateOrCountry>
                    <zipCode>97209</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <state>AZ</state>
                    <state>SD</state>
                </statesOfSolicitationList>
            </recipient>
        </salesCompensationList>
        <offeringSalesAmounts>
            <totalOfferingAmount>Indefinite</totalOfferingAmount>
            <totalAmountSold>0</totalAmountSold>
            <totalRemaining>Indefinite</totalRemaining>
            <clarificationOfResponse></clarificationOfResponse>
        </offeringSalesAmounts>
        <investors>
            <hasNonAccreditedInvestors>false</hasNonAccreditedInvestors>
            <totalNumberAlreadyInvested>0</totalNumberAlreadyInvested>
        </investors>
        <salesCommissionsFindersFees>
            <salesCommissions>
                <dollarAmount>254548</dollarAmount>
            </salesCommissions>
            <findersFees>
                <dollarAmount>0</dollarAmount>
            </findersFees>
            <clarificationOfResponse></clarificationOfResponse>
        </salesCommissionsFindersFees>
        <useOfProceeds>
            <grossProceedsUsed>
                <dollarAmount>0</dollarAmount>
            </grossProceedsUsed>
            <clarificationOfResponse></clarificationOfResponse>
        </useOfProceeds>
        <signatureBlock>
            <authorizedRepresentative>false</authorizedRepresentative>
            <signature>
                <issuerName>PACIFIC LIFE INSURANCE CO</issuerName>
                <signatureName>/s/ Charlene Grant</signatureName>
                <nameOfSigner>Charlene Grant</nameOfSigner>
                <signatureTitle>Assistant Vice President and Counsel</signatureTitle>
                <signatureDate>2010-01-26</signatureDate>
            </signature>
        </signatureBlock>
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</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----