-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 5VqO0wFIbbs6RW7/zWxzcw==

<SEC-DOCUMENT>0001181431-10-050001.txt : 20101006
<SEC-HEADER>0001181431-10-050001.hdr.sgml : 20101006
<ACCEPTANCE-DATETIME>20101006150303
ACCESSION NUMBER:		0001181431-10-050001
CONFORMED SUBMISSION TYPE:	D/A
PUBLIC DOCUMENT COUNT:		1
ITEM INFORMATION:		Rule 506
FILED AS OF DATE:		20101006
DATE AS OF CHANGE:		20101006
EFFECTIVENESS DATE:		20101006

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PACIFIC LIFE INSURANCE CO
		CENTRAL INDEX KEY:			0001080429
		IRS NUMBER:				951079000
		STATE OF INCORPORATION:			NE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		D/A
		SEC ACT:		1933 Act
		SEC FILE NUMBER:	021-52296
		FILM NUMBER:		101111618

	BUSINESS ADDRESS:	
		STREET 1:		700 NEWPORT CENTER DRIVE
		CITY:			NEWPORT BEACH
		STATE:			CA
		ZIP:			92660-6397
		BUSINESS PHONE:		9492193754

	MAIL ADDRESS:	
		STREET 1:		700 NEWPORT CENTER DRIVE
		CITY:			NEWPORT BEACH
		STATE:			CA
		ZIP:			92660

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PACIFIC LIFE INSURANCE CO/CA
		DATE OF NAME CHANGE:	19990428
</SEC-HEADER>
<DOCUMENT>
<TYPE>D/A
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0704</schemaVersion>

    <submissionType>D/A</submissionType>

    <testOrLive>LIVE</testOrLive>

    <primaryIssuer>
        <cik>0001080429</cik>
        <entityName>PACIFIC LIFE INSURANCE CO</entityName>
        <issuerAddress>
            <street1>700 Newport Center Drive</street1>
            <city>Newport Beach</city>
            <stateOrCountry>CA</stateOrCountry>
            <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
            <zipCode>92660</zipCode>
        </issuerAddress>
        <issuerPhoneNumber>(949) 219-3011</issuerPhoneNumber>
        <jurisdictionOfInc>NEBRASKA</jurisdictionOfInc>
        <issuerPreviousNameList>
            <value>None</value>
        </issuerPreviousNameList>
        <edgarPreviousNameList>
            <previousName>PACIFIC LIFE INSURANCE CO/CA</previousName>
        </edgarPreviousNameList>
        <entityType>Other</entityType>
        <entityTypeOtherDesc>stock life insurance company</entityTypeOtherDesc>
        <yearOfInc>
            <overFiveYears>true</overFiveYears>
        </yearOfInc>
    </primaryIssuer>

    <relatedPersonsList>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Michael</firstName>
                <middleName>A.</middleName>
                <lastName>Bell</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Mary</firstName>
                <middleName>Ann</middleName>
                <lastName>Brown</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Dewey</firstName>
                <middleName>P.</middleName>
                <lastName>Bushaw</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Sharon</firstName>
                <middleName>A.</middleName>
                <lastName>Cheever</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Lawrence</firstName>
                <middleName>F.</middleName>
                <lastName>Harr</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Robert</firstName>
                <middleName>G.</middleName>
                <lastName>Haskell</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Mark</firstName>
                <middleName>W.</middleName>
                <lastName>Holmlund</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Audrey</firstName>
                <middleName>L.</middleName>
                <lastName>Milfs</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>James</firstName>
                <middleName>T.</middleName>
                <lastName>Morris</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Michael</firstName>
                <middleName>S.</middleName>
                <lastName>Robb</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Carol</firstName>
                <middleName>R.</middleName>
                <lastName>Sudbeck</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Khanh</firstName>
                <middleName>T.</middleName>
                <lastName>Tran</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Denis</firstName>
                <middleName>P.</middleName>
                <lastName>Kalscheur</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>700 Newport Center Drive</street1>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
            <relationshipClarification></relationshipClarification>
        </relatedPersonInfo>
    </relatedPersonsList>

    <offeringData>
        <industryGroup>
            <industryGroupType>Insurance</industryGroupType>
        </industryGroup>
        <issuerSize>
            <revenueRange>Decline to Disclose</revenueRange>
        </issuerSize>
        <federalExemptionsExclusions>
            <item>06</item>
        </federalExemptionsExclusions>
        <typeOfFiling>
            <newOrAmendment>
                <isAmendment>true</isAmendment>
                <previousAccessionNumber>0001209191-10-004836</previousAccessionNumber>
            </newOrAmendment>
            <dateOfFirstSale>
                <value>2003-02-19</value>
            </dateOfFirstSale>
        </typeOfFiling>
        <durationOfOffering>
            <moreThanOneYear>true</moreThanOneYear>
        </durationOfOffering>
        <typesOfSecuritiesOffered>
            <isDebtType>true</isDebtType>
        </typesOfSecuritiesOffered>
        <businessCombinationTransaction>
            <isBusinessCombinationTransaction>false</isBusinessCombinationTransaction>
            <clarificationOfResponse></clarificationOfResponse>
        </businessCombinationTransaction>
        <minimumInvestmentAccepted>250000</minimumInvestmentAccepted>
        <salesCompensationList>
            <recipient>
                <recipientName>n/a</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>Wells Fargo Securities, LLC</associatedBDName>
                <associatedBDCRDNumber>126292</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>301 South College Street, D1053-060</street1>
                    <city>Charlotte</city>
                    <stateOrCountry>NC</stateOrCountry>
                    <stateOrCountryDescription>NORTH CAROLINA</stateOrCountryDescription>
                    <zipCode>28202</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <value>All States</value>
                </statesOfSolicitationList>
                <foreignSolicitation>false</foreignSolicitation>
            </recipient>
            <recipient>
                <recipientName>n/a</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>Deutsche Bank Securities Inc.</associatedBDName>
                <associatedBDCRDNumber>2525</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>60 Wall Street</street1>
                    <city>New York</city>
                    <stateOrCountry>NY</stateOrCountry>
                    <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                    <zipCode>10005</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <value>All States</value>
                </statesOfSolicitationList>
                <foreignSolicitation>true</foreignSolicitation>
            </recipient>
            <recipient>
                <recipientName>n/a</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>Citigroup Global Markets Inc.</associatedBDName>
                <associatedBDCRDNumber>7059</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>390 Greenwich Street</street1>
                    <city>New York</city>
                    <stateOrCountry>NY</stateOrCountry>
                    <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                    <zipCode>10013-2396</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <value>All States</value>
                </statesOfSolicitationList>
                <foreignSolicitation>true</foreignSolicitation>
            </recipient>
            <recipient>
                <recipientName>n/a</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>Morgan Stanley &amp; Co. Incorporated</associatedBDName>
                <associatedBDCRDNumber>8209</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>1585 Broadway</street1>
                    <city>New York</city>
                    <stateOrCountry>NY</stateOrCountry>
                    <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                    <zipCode>10036-8293</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <value>All States</value>
                </statesOfSolicitationList>
                <foreignSolicitation>true</foreignSolicitation>
            </recipient>
            <recipient>
                <recipientName>n/a</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>BNP Paribas Securities Corp.</associatedBDName>
                <associatedBDCRDNumber>15794</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>787 Seventh Avenue</street1>
                    <city>New York</city>
                    <stateOrCountry>NY</stateOrCountry>
                    <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                    <zipCode>10019</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <value>All States</value>
                </statesOfSolicitationList>
                <foreignSolicitation>false</foreignSolicitation>
            </recipient>
            <recipient>
                <recipientName>n/a</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>Credit Suisse Securities (USA) LLC</associatedBDName>
                <associatedBDCRDNumber>816</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>11 Madison Avenue</street1>
                    <city>New York</city>
                    <stateOrCountry>NY</stateOrCountry>
                    <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                    <zipCode>10010</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <value>All States</value>
                </statesOfSolicitationList>
                <foreignSolicitation>true</foreignSolicitation>
            </recipient>
            <recipient>
                <recipientName>n/a</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>BNY Mellon Capital Markets, LLC</associatedBDName>
                <associatedBDCRDNumber>17454</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>32 Old Slip</street1>
                    <street2>15th Floor</street2>
                    <city>New York</city>
                    <stateOrCountry>NY</stateOrCountry>
                    <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                    <zipCode>10286</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <value>All States</value>
                </statesOfSolicitationList>
                <foreignSolicitation>true</foreignSolicitation>
            </recipient>
            <recipient>
                <recipientName>n/a</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>Barclays Capital Inc.</associatedBDName>
                <associatedBDCRDNumber>19714</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>745 Seventh Avenue</street1>
                    <city>New York</city>
                    <stateOrCountry>NY</stateOrCountry>
                    <stateOrCountryDescription>NEW YORK</stateOrCountryDescription>
                    <zipCode>10019</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <value>All States</value>
                </statesOfSolicitationList>
                <foreignSolicitation>true</foreignSolicitation>
            </recipient>
            <recipient>
                <recipientName>n/a</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>RBS Securities Inc.</associatedBDName>
                <associatedBDCRDNumber>11707</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>600 Washington Boulevard</street1>
                    <city>Stamford</city>
                    <stateOrCountry>CT</stateOrCountry>
                    <stateOrCountryDescription>CONNECTICUT</stateOrCountryDescription>
                    <zipCode>06901</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <value>All States</value>
                </statesOfSolicitationList>
                <foreignSolicitation>true</foreignSolicitation>
            </recipient>
        </salesCompensationList>
        <offeringSalesAmounts>
            <totalOfferingAmount>Indefinite</totalOfferingAmount>
            <totalAmountSold>61220000000</totalAmountSold>
            <totalRemaining>Indefinite</totalRemaining>
            <clarificationOfResponse>Up to $700,000,000 of this commercial paper may be outstanding at any one time</clarificationOfResponse>
        </offeringSalesAmounts>
        <investors>
            <hasNonAccreditedInvestors>false</hasNonAccreditedInvestors>
            <totalNumberAlreadyInvested>332</totalNumberAlreadyInvested>
        </investors>
        <salesCommissionsFindersFees>
            <salesCommissions>
                <dollarAmount>1405720</dollarAmount>
                <isEstimate>true</isEstimate>
            </salesCommissions>
            <findersFees>
                <dollarAmount>0</dollarAmount>
                <isEstimate>true</isEstimate>
            </findersFees>
            <clarificationOfResponse>Items 12/15: placement agents &amp;aggregate estimated compensation 1/1/09 thru 8/31/11. BNY Mellon Capital Markets, LLC is no longer involved; other agents prior to 2009 may no longer be involved &amp;/or may have ceased to operate or merged with other entities.</clarificationOfResponse>
        </salesCommissionsFindersFees>
        <useOfProceeds>
            <grossProceedsUsed>
                <dollarAmount>0</dollarAmount>
                <isEstimate>true</isEstimate>
            </grossProceedsUsed>
            <clarificationOfResponse></clarificationOfResponse>
        </useOfProceeds>
        <signatureBlock>
            <authorizedRepresentative>false</authorizedRepresentative>
            <signature>
                <issuerName>Pacific Life Insurance Company</issuerName>
                <signatureName>/s/ Khanh T. Tran</signatureName>
                <nameOfSigner>Khanh T. Tran</nameOfSigner>
                <signatureTitle>Executive Vice President &amp; Chief Financial Officer</signatureTitle>
                <signatureDate>2010-10-05</signatureDate>
            </signature>
        </signatureBlock>
    </offeringData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----